EPISODE · Nov 24, 2022 · 29 MIN
#142 How to use an outside-in rather than inside-out approach with prospects with Nicole Becker, CSO at BSI
from Europe's B2B SaaS Sales Podcast · host Unique x SalesPlaybook
Nicole started her sales career at SAP back in 2007. Now she is leading a team of Account Managers as well as Account Executives as CSO at the CRM company BSI. Have you heard of an outside-in vs. inside-out approach? I did not. Nicole explains what she means by that and how you can apply it in your company.
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#142 How to use an outside-in rather than inside-out approach with prospects with Nicole Becker, CSO at BSI
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