EPISODE · May 6, 2026 · 59 MIN
#142 Josh Braun's Exact Cold Call Script (+ 7 objection responses)
from The Chris Bussing Podcast [ Sell More | Live More ] · host Chris Bussing
🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/bussingventures/tech-sales-accelerator-strategy-session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this episode, Josh Braun breaks down his exact cold call script and shows you how to open cold calls, handle objections, and book meetings without sounding pushy.Josh’s Website →https://joshbraun.comJosh’s LinkedIn →https://www.linkedin.com/in/josh-braunJosh’s Newsletter →https://joshbraun.com/newsletterResources:Tongue Tied Objection Cards →https://jbraun.gumroad.com/l/objectionflashcardsBadass Growth Guide →https://courses.joshbraun.com/p/badass-b2b-growth-guideWaking Up app →https://www.wakingup.comTimestamps00:00 - Intro00:47 - Josh’s cold call opener03:35 - How tone affects cold calls05:11 - Managing cold call anxiety08:14 - Using mindfulness to detach12:16 - What is “poking the bear”?20:19 - Applying “poke the bear” to a Databricks cold call25:03 - Building better current-state questions29:12 - Neutral vs manipulative questions33:01 - Using customer language in cold call questions35:39 - When to set the meeting37:21 - Should you book the meeting on the call?39:36 - Objection handling mindset44:49 - How to respond to “How did you get my number?”46:22 - How to practise cold call scripts and objections48:17 - Objection response: “I’m too busy”49:22 - Objection response: “Send me a proposal”50:54 - Objection response: “I want to think it over”51:57 - Objection response: “We don’t have a budget”53:04 - Objection response: “Call me later this week”53:38 - The mindset behind handling setbacks58:52 - Josh’s resourcesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««
What this episode covers
🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/bussingventures/tech-sales-accelerator-strategy-session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this episode, Josh Braun breaks down his exact cold call script and shows you how to open cold calls, handle objections, and book meetings without sounding pushy.Josh’s Website →https://joshbraun.comJosh’s LinkedIn →https://www.linkedin.com/in/josh-braunJosh’s Newsletter →https://joshbraun.com/newsletterResources:Tongue Tied Objection Cards →https://jbraun.gumroad.com/l/objectionflashcardsBadass Growth Guide →https://courses.joshbraun.com/p/badass-b2b-growth-guideWaking Up app →https://www.wakingup.comTimestamps00:00 - Intro00:47 - Josh’s cold call opener03:35 - How tone affects cold calls05:11 - Managing cold call anxiety08:14 - Using mindfulness to detach12:16 - What is “poking the bear”?20:19 - Applying “poke the bear” to a Databricks cold call25:03 - Building better current-state questions29:12 - Neutral vs manipulative questions33:01 - Using customer language in cold call questions35:39 - When to set the meeting37:21 - Should you book the meeting on the call?39:36 - Objection handling mindset44:49 - How to respond to “How did you get my number?”46:22 - How to practise cold call scripts and objections48:17 - Objection response: “I’m too busy”49:22 - Objection response: “Send me a proposal”50:54 - Objection response: “I want to think it over”51:57 - Objection response: “We don’t have a budget”53:04 - Objection response: “Call me later this week”53:38 - The mindset behind handling setbacks58:52 - Josh’s resourcesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««
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#142 Josh Braun's Exact Cold Call Script (+ 7 objection responses)
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