142. Why Most Businesses Fail—And What to Do Instead with Laura Patterson

In this powerful episode of the Joyful Money Podcast, I sit down with Laura Patterson, founder of Vision Edge Marketing, to dive deep into what it really takes to build a sustainable, customer-centric business that thrives for decades. Laura has been an entrepreneur since 1999, after a high-level corporate career at Motorola. She brings decades of wisdom and real-world experience helping B2B companies create data-driven strategies that drive growth and impact. We discuss: ✨ Why most businesses fail in the first few years ✨ The real reason staying in business is harder than starting one ✨ How to design a strategy that’s rooted in customer value ✨ The biggest mistake coaches and consultants make when building offers ✨ The difference between strategy and tactics—and how to avoid random acts of marketing 🎁 Laura’s FREE GIFT: Download the “Accelerate Your Journey to Customer Centric Growth” worksheet 👉 https://visionedgemarketing.com/accelerate-your-customer-centric-organic-growth-worksheet/         📚 Read Laura’s blog on strategy, advisory boards, and customer personas 👉 https://visionedgemarketing.com 🔗 Connect with Laura: 📧 Email: [email protected] 💼 LinkedIn: https://www.linkedin.com/in/laurapattersonvem/ 💬 If you’re a coach or service provider ready to scale to $10K months with premium clients, apply for my 6-month program: https://explore.joyrowland.com/linktree/ 💖 Please like, comment, and share this episode with a fellow entrepreneur. Don’t forget to subscribe for more interviews and insights that help you build a joyful, profitable business! #Entrepreneurship #BusinessStrategy #CustomerCentricity #JoyfulMoney #LauraPatterson #VisionEdgeMarketing #PremiumClients 💌 DM me on Instagram if this episode resonated with you or you want to share your ahas: https://www.instagram.com/joy.rowland_/    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 🧠 If you loved this episode, please: 1. Like the video 💖 2. Leave a comment with your biggest takeaway 3. Share it with a fellow business owner 4. Subscribe and turn on notifications 🔔 5. Leave a review on Apple Podcasts Let’s create money with ease, flow, alignment... and a whole lot of JOY!   ********************************************** ✔️ Watch on YouTube: https://www.youtube.com/@JoyRowlandx?sub_confirmation=1 ✔️ Connect on LinkedIn: https://www.linkedin.com/in/joyrowland/ ✔️ Visit the Website: https://www.joyrowland.com/  ✔️ Follow Joy on Instagram: https://www.instagram.com/joy.rowland_/  ✔️ Connect with Joy on Facebook: https://www.facebook.com/joyrowlandx        #salesmindset #businesscoachforwomen #moneyenergetics #10kmonths #neuroscienceandmoney #cbtformindset #joyfulmoney #businessgrowth #ceomindset #servicebasedbusiness #highachievingwomen #faithbasedbusiness #moneyhealing #scaleyourbusiness #longformcontent #SuccessInBusiness #BusinessGrowth #EntrepreneurMindset #HighTicketClients #VisibilityMarketing #ScalingYourBusiness #OnlineCoaching #AbundanceMindset