143: (Part 1) Behind the Scenes of My Boldest Launch Yet (with Claire Pells)

Launch debrief lovers, this one is for you!In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind.I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success.Together, we dive into:Why launch debriefs are non-negotiable (and how to make them less tedious)The real story behind skipping a spring launchHow a simple pay-in-full bonus drove 75–80% of salesThe polarizing topic of payment plan pricing (we go there!)What it’s like to go into a launch with zero renewals...and still aim highSetting “Good / Better / Best” goals (and showing up for the stretch version of yourself)This episode is raw, real, and filled with practical insights.🧠 Heads up: We’re saving the juiciest numbers (ad spend, conversion data, and total results) for Part 2._____________________Free Training on July 8th: $100K Group ProgramsRegister here: https://stephcrowder.com/workshopSold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder