Courage & Clarity

There's a sneaky new way entrepreneurs are avoiding the work that actually grows a business, and it feels incredibly productive while it's happening.Steph calls it the iceberg idea trap, and AI is the latest and most seductive version of it. In this episode, she makes the case for minimum viable AI: how to use it as the tool it is without letting it become the thing you hide behind.If you've been spending more time building systems than talking to potential clients, this one's going to hit home._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this episode, Steph walks you through the launch that changed how she thinks about what's possible, including why she scrapped her webinar for a five-day summit, the counterintuitive strategy that had people selling themselves, and the mindset work she credits more than any tactic.She signed 18 brand-new clients with zero re-signs, a house mid-renovation, and a goal she's been almost too scared to say out loud.If you've ever held back a big goal because you weren't sure you could pull it off, or you've been wondering whether it's the strategy or something deeper keeping you from your next level, this episode is going to hit close to home._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Dr. Priyanka Venugopal (https://burnstressloseweight.com/) is an OB-GYN turned stress and weight loss coach helping overachieving professional women break the cycle of overthinking, emotional eating, and self-doubt. She runs a six-month group program at $8K, and her clients aren't just losing weight. They're getting 10 to 15 hours back every week.In this conversation, Steph and Priyanka go deep on what it actually takes to sell a premium offer in a saturated market, why your ideal clients think they have a discipline problem when they don't, and the real cost of staying stuck in the "I don't have time" story.If you've ever wondered how to make people feel the value of what you do before they've experienced it, this episode will show you exactly how._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Q1 didn't go as planned?In this walk-and-talk episode, Steph makes the case that Q2 is the most overlooked quarter of the year — and the one with the most untapped potential. If you've been quietly counting yourself out, lowering your goals, or telling yourself summer is coming so why bother, this one's for you.Steph breaks down why "behind" isn't real, what happens to your brain when you shrink your goals at the first sign of resistance, and why the move is never to lower the target._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Most entrepreneurs think keeping their money is the safe choice. Steph's about to challenge that.In this episode, she breaks down the financial math behind group programs that most people never think to run, and the numbers are going to surprise you.If you've ever told yourself "I'll figure it out on my own" or "I should wait until I'm in a better position," this is the episode you need to hear first._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Christina is a dog trainer and aggression specialist out of Nanaimo, BC — and she just had her best launch ever. After over a year of stalled online enrollments, she joined Sold Out Group Programs, overhauled her sales webinar, and followed the Buzz Blitz system. The result? Eight clients in her Dream Dog program, including complete strangers who found her through her webinar for the first time.This is a must-listen if you're great at what you do but can't figure out why people aren't signing up — or if you've been trying to crack the group program code on your own for way too long.Connect with Christina at https://positive.dog/ and catch her podcast, Something to Trot About._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Mystie has been building her online membership for homemakers for over 15 years. Six figures. Loyal audience. Real results. And a plateau she couldn't crack for three years.She joined Sold Out Group Programs in October. By January, she had 78 new members in a single month. Her goal had been 40.In this episode, Steph and Mystie dig into what actually shifted.If you've been circling a decision to get real support and keep talking yourself out of it, Mystie's story is going to feel very familiar, and very motivating.Connect with Mystie Winckler at simplyconvivial.com and find her book, Simplified Organization, on Amazon._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Steph pulls back the curtain on her boldest move yet: ditching her proven webinar system for a dynamic 5-day live Summit.After years of consistent six-figure launches, Steph realized that to hit her million-dollar goal, she couldn't keep doing the same thing. It was time for reinvention, an identity shift, and a whole new way to build trust and sales.Plus, get an exclusive peek into the Sold Out Sales System Summit and why you absolutely need to be in the room!_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

You don't have an audience problem. You have an activation problem.In this episode, Steph makes the case that most coaches and service providers are chasing strangers while leaving a warm room full of ready-to-buy people completely ignored. Steph breaks down the difference between growing your audience and activating it, why those are two completely different skills, and what it actually looks like to turn existing interest into real revenue._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

If you've had a rollercoaster relationship with launching, the dopamine spikes, the adrenaline, the crash, you're not doing anything wrong. But you might be addicted to the drama of it.In this episode, Steph calls herself out after a decade of launching and seven figures in launch revenue, and makes the case for why boring is actually the goal. Because the drama isn't a feature of launching. It's a symptom of not having a system.You'll hear why your audience should be more engaged during a launch, not less, what "burnt out lists" are really telling you, and what it feels like when launching finally just feels like executing a plan.This episode is a preview of Day 3 of the Sold Out Sales System Summit._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Steph breaks down why the metrics you can see on Instagram (and every other platform) were never designed to measure whether your content is building your business. They're influencer metrics. And letting them run the show is quietly costing you clients.You'll learn:-  the truth about lurkers- why saturation is not the problem you think it is- the six elements every piece of sales-magnetizing content needs to hit- how Steph's client Mara went viral multiple times in 2025 and converted that visibility into high-ticket clients- the concept of predictable content and what it actually takes to never run out of ideas againThis one will change how you think about showing up._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

You feel busy all the time, but your bank account doesn't reflect your packed calendar.In this episode, Steph breaks down the "busy but broke" syndrome that's keeping you from scaling. She reveals why hustle culture fills your schedule but not your revenue goals, and introduces the concept of predictable planning that lets you work smarter, not harder.Steph shares her own time-tracking wake-up call, how she discovered she was only working 15 hours when she thought she was maxed out at 25, and the simple exercise that will show you where your time is really going.Perfect for overwhelmed entrepreneurs who wonder how they'll ever scale without doubling their effort.You'll learn how to shift from random daily activities to money-making priorities, why a predictable plan saves you when life throws curveballs, and the time audit that will change everything.Plus: Get the details on Steph's upcoming Sold Out Sales System Summit - five days of live training to make your business predictable and profitable._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

What happens when you set a goal that makes you want to take it back the moment you say it out loud? In this episode, Steph teams up with Claire Pells to dig into the messy, uncomfortable truth about impossible goals.Steph shares her million-dollar goal and the immediate urge to hide from it, while Claire explores what's blocking her from even claiming a similar target. They get honest about the fear of being seen trying, the terror of public failure, and why "smart goals" might actually be keeping you small.This conversation covers the real work behind impossible goals.If you've ever wondered whether you should set a goal that scares you, this episode will give you permission to be ridiculous and the framework to handle the discomfort that comes with it.Connect with Steph and Claire on Instagram:Steph: @heystephcrowderClaire: @clairepells_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

You're tweaking your launch plan for the third time. You're waiting to feel "clearer" before hitting send. You're reorganizing your Asana board instead of following up with leads.If this sounds familiar, you're stuck in the optimization trap.In this episode, Steph breaks down why over-optimization is keeping you from the sales and momentum you want. You'll learn the difference between helpful strategy and endless tweaking, plus her simple "decide, do, repeat" framework for taking action when nothing feels ready.This is for you if:You're busy but not effectiveWorking all day but not shipping anything, or Making decisions only to second-guess them later.Stop waiting for perfect conditions. Your next breakthrough is on the other side of imperfect action._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this episode, Steph breaks down her "Project Boring" strategy for hitting seven figures this year. She's discovered that her brain (and yours) loves creating problems just to solve them, but those aren't always the problems that grow your business.If you've ever found yourself starting over every year with revenue, chasing new shiny offers, or getting distracted by problems that feel more fun to solve than the boring work that actually moves the needle, this episode will hit different.You'll hear Steph's four boring rules for 2026.This isn't about making life less fun. It's about freeing up mental space to be creative where it actually matters and getting your dopamine fix from completing the right work instead of creating new chaos.If you're ready to stop spinning your wheels and start picking up real momentum, this framework might be exactly what you need._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this episode, Steph breaks down the difference between a full life and a busy life and shares her framework for calm planning that lets you get more done without the constant panic. You'll discover:why your beliefs about calm start with your beliefs about timehow to challenge the "not enough time" story that's keeping you small, andSteph's complete framework for calm year, calm week, and calm day planning. This isn't about doing less. It's about moving through your ambitious goals with actual ease._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Ever notice how you can end a day feeling completely drained but not actually closer to your goals?In this week's episode, Steph gets brutally honest about the sneakiest way capable people avoid their own potential. After working harder in 2025 to simply repeat her 2024 revenue, she realized something profound: her brain had been rewarding the feeling of busyness over meaningful progress.This isn't about shaming yourself for being busy. It's about understanding why magnetism comes from what you stop engaging with, not what you add. If you've ever felt like you're running on a hamster wheel despite working harder than ever, this episode will feel like permission to slow down and focus up._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

If you've ever felt like you're spinning your wheels, working hard but not making meaningful progress, this episode is going to feel like a lightbulb moment.In this final episode of 2025, Steph shares the pattern she's been seeing with clients: the confusion that comes from skipping the first decision. You're not stuck because you're unmotivated. You're stuck because you haven't defined your direction.This conversation is a must-listen if you've ever thought:"I don't know what to focus on next." "Should I do this or that? I could try multiple approaches." "I feel busy but not like I'm actually moving forward."You'll discover the three types of forward momentum, and why trying to do all of them at once keeps you stuck. Plus, Steph shares three simple fill-in-the-blank questions that will help you get crystal clear on your direction for 2026._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this episode, Steph shares a conversation that completely shifted her perspective on success. An $8K client told her that seeing Steph sledding in her bathrobe while running a multiple six-figure company was what sold her on working together.Why? Because most of us believe that bigger business means less freedom, more sacrifice, and no time for what matters most.Steph breaks down why this belief is keeping us small. She reveals how growing her business actually made life easier, not harder, and why the assumption that success requires sacrifice is sabotaging our growth.This conversation is a must-listen if you've ever felt like you don't want your business to get too big and consuming, that success means sacrificing family time, or that there's something humble about staying small.Steph dives into why bigger business actually creates more freedom, how success demands you grow your capacity, why saying you don't want a million dollar business might be fear disguised as humility, and how to shift from survival mode to CEO mode.If you've been telling yourself you don't want to grow past a certain point, this episode will challenge everything you thought you knew about success._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this episode, Steph breaks down the myth that good content requires perfect conditions and extended time blocks. You'll discover why perfectionism masquerades as overwhelm and keeps you hiding, plus Steph's simple 10-minute content habit that bypasses the perfection circuit entirely.You'll learn:The three-step process that takes content from idea to published in 10 minutesWhy car videos outperform studio content (and what that means for you)The "finish line strategy" to close mental tabs and focus on revenue-driving activitiesHow to decide what actually matters when your schedule feels shreddedIf you're a mom, multitasker, or human with a real life who wants more visibility without burning out, this episode will feel like permission to show up as you are._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this behind-the-scenes episode, Steph pulls back the curtain on her most recent launch and shares exactly how she packed her virtual room without the usual hustle. While she was literally on a coaching retreat in England, her ads were working around the clock to find new people and fill her stage.This isn't your typical launch story. Steph breaks down her real numbers including her ad spend that brought in 162 new people in her world and over $18,000 in total revenue (and counting). She's finally cracked the code on sustainable visibility.You'll hear Steph's honest confession about why she avoided ads for years, the turning point that changed everything, and the five biggest lessons she wishes she'd learned sooner. RECOMMENDED RESOURCE: Absolute Facebook Ads with Claire Pells - Learn how to create your own visibility breakthrough starting at just $5/day 👉 Check it out at https://stephcrowder.com/afa_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this week's episode, Steph delivers a fiery hot take that's been brewing all year: the dangerous trend of "pitchfork marketing" and how it's keeping brilliant women small, scared, and self-doubting.If you've ever seen successful coaches torn apart online, called "scammers" or "predatory" simply for charging premium prices, this episode will hit home. Steph breaks down how this anti-coach rhetoric has become an attention strategy that ironically does more harm than the "predators" it claims to expose.This conversation is a must-listen if you've ever thought:"Am I charging too much? What if people think I'm a scam?" "Maybe I should lower my prices so I don't upset anyone." "I don't want to end up getting canceled."Steph shares her own costly experience of shrinking back from a $80K job because she fell for this narrative, and why 2026 needs to be the year we stop telling women to stay small._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

If you want consistent revenue in 2026 but keep hitting the same plateau, this episode is your wake-up call.Steph breaks down the four planning gaps that quietly keep entrepreneurs stuck under their goals — even multi-six-figure business owners who should "know better." These aren't strategy problems or motivation issues. They're architecture problems.You'll hear:Why looking back is essential before planning forward (and what you're missing when you skip this step)The identity work that makes your plan actually stick instead of falling apart by FebruaryHow to architect your year so every launch builds momentum instead of starting freshWhy your content isn't creating demand — and the simple shift that fixes itIf you're ready to stop winging it and start building the rhythm your business needs, Steph's Year on the Wall training is happening soon.Save your Seat Today!http://yearonthewall.com/_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

At the time of recording, my biggest launch ever wasn’t even over yet—and I couldn’t wait to share the five lessons already shaping how I’ll do business in 2026 and beyond.In this episode, I’m pulling back the curtain on what it really takes to lead, sell, and stay steady when the world feels uncertain. We’re talking about:Why the quiet middle of a launch decides everythingHow belief isn’t fluff—it’s strategyThe danger of reinventing the wheel mid-launchWhat real leadership looks like when the world feels heavyWhy your brain will break (and how coaching saves you every time)Whether you’re in the middle of your own launch or gearing up for a new year of growth, this episode will remind you that exceptional results are still possible—yes, even in 2025._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this episode, Steph sits down with Sold Out Group Programs client Mara Eller, a writing coach, book coach, and former English teacher who recently left her 11-year teaching career to run her business full-time.Just weeks after rejoining the mastermind, Mara (@mara.eller on Instagram) went from 1,300 Instagram followers (where she'd been stuck for two years) to over 5,000 — and more importantly, signed three $6K book coaching clients in a single month.Her secret? A Taylor Swift post that went viral with 450,000 views on TikTok.But here's what makes this story different: the viral moment didn't create Mara's success. It revealed what was already built.If you've been putting in the reps and wondering when it's going to pay off, this episode will remind you: the breakthrough is closer than you think._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this episode, hear Steph's Launch Double Client Panel! Katelyn, Melody, Melinda & Michael share their successes & stories from their time in the Sold Out Group Programs Mastermind. _____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this episode, Steph sits down with returning Sold Out Group Programs client Brian G. Murphy (@thisisbgm), author of "Love Beyond Monogamy" and certified relationship coach who completely transformed his coaching practice in just two months.After putting client work on pause to write his book, Brian rejoined the mastermind ready to rebuild. But he was starting from scratch - burnt out on sales calls, no sales page, and only one consistent client.With Steph's coffee chat strategy and mindset work, Brian went from feeling rusty and uncertain to signing 7 new one-on-one clients in just 60 days.This conversation is a must-listen if you've ever thought:"I'm too burnt out on sales calls to start again." "I don't even know what to put on a sales page right now." "I need to get back in practice before I can sell confidently."_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Double Your Launch: Your Playbook for “Biggest Sales Yet” in 20 Hours a Week or Less (WITHOUT Creating a New Offer or Chasing Followers)[Watch the Replay for a limited time: https://stephcrowder.com/SOGP]In this action-packed replay of Steph's most recent training, you will learn how to:Make Your Offer a “No-Brainer”: Go from forgettable and lost in the sauce to unique messaging that pops. These simple messaging shifts make your offer the obvious choice to your clients, without inventing a brand-new program.Multiply Eyeballs on Your Offer: Learn the step-by-step system that gets you seen everywhere in 5 focused weeks (without feeling like a pest, posting endlessly or running ads that drain your budget).Convert Interest into Sales, Fast: The exact sales framework that closes clients with confidence — no gimmicks, no sleaze, just conversations that actually convert.You’ll see how entrepreneurs are creating $10K, $50K & $100K+ launches with a single offer and 20-hour weeks using the same rinse-and-repeat system Steph  teaches in this webinar._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

You know your program changes lives. You’ve got leads, interest, and great results... but selling still feels uncomfortable. You aren't closing nearly as much as you'd like. You don’t hate selling. You hate awkward, unaligned selling. And you hate not hearing "YES"!In this episode, we’ll fix that. You’ll learn the mindset and rhythm that turn conversions into calm, confident conversations - and start closing sales with ease.✨ Sold Out Group Programs opens November 3! Join this round and get a full year of coaching with me through 2026 — so you can master sales that feel like service and fill your group programs again and again._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

So you've got eyeballs and now you're getting views, likes, even DMs… but no one’s actually moving toward working with you. That’s not a sales issue... it’s an interest issue.In this episode, I’ll walk you through the subtle messaging mistakes that make people like your content instead of act on it. You’ll learn how to shift from educational to emotional -- so your ideal clients feel compelled to move toward you.✨ Sold Out Group Programs opens November 3! When you join this round, you’ll be with me for the entire 2026 calendar year — crafting messaging that creates real demand._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

You’re showing up. You’re posting. You’re doing all the things… and yet it feels like no one’s actually seeing your work. That’s not a content problem... it’s an eyeball problem.In this episode, I’ll show you how to grow your visibility in a way that actually leads to clients, not just followers. You’ll learn the difference between being busy and being seen, and how to get more of the right people paying attention to you.✨ Sold Out Group Programs opens November 3! Join this round and you’ll have me coaching you all through 2026 — helping you turn your content into clients, consistently._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Every problem in your business can be traced back to one of three gaps: not enough people seeing you, not enough of them caring, or not enough saying yes. In this kickoff episode of my 4 part "3 Gaps" Mini Series, I’ll help you diagnose which one is keeping you stuck — because once you know which lever to pull, everything in your business makes sense again.If you’re tired of spinning your wheels and ready for consistent, sold-out launches, this episode is your starting point.✨ Sold Out Group Programs opens November 3! Join now and work with me for the entire year of 2026._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this episode, Steph chats with Sold Out Group Programs client Charlotte Ellis Maldari, founder of Kaffeen.co, a UK-based marketing consultancy that helps creative agencies, consultants, and service providers attract clients through authority building.When Charlotte joined the mastermind just three months ago, she was coming off an 18-month dry spell. Despite years of experience and strong offers, she felt like a key piece was missing in her business. Within 90 days, she built a clear 120-day plan, launched multiple offers, and created her best month ever, hitting £28K in revenue two and a half months before her original goal.Charlotte shares exactly what changed, how she rediscovered momentum, and why focusing on both visibility and nurturing her audience made all the difference.You’ll hear:The 120-day plan that helped Charlotte go from stuck to record salesHow the Buzz Blitz launch framework helped her fill 1:1 servicesThe mindset shifts behind consistent sales and real momentumWhy visible goals, practical systems, and celebration create compounding resultsCharlotte’s story is a powerful reminder that growth doesn’t come from doing more—it comes from doing the right things with clarity, consistency, and support._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

You don’t need more effort to grow your visibility. You need more creativity.In this episode, Steph explains how to show up on five times the platforms without five times the effort. Most entrepreneurs are trying to outwork their way to momentum, but what actually moves the needle isn’t hustle — it’s learning to think like a creator again.This is part three of The New Rules of Launching series, and it’s all about how to stay in creative flow when it’s time to show up and sell. You’ll learn how to take one idea and let it live in multiple forms across your platforms — without feeling like a content machine or repurposing robot.You’ll hear:The difference between effort and creativity (and why creativity multiplies results)Why mechanical repurposing doesn’t work anymore — and what to do insteadSteph’s real-life example of turning one spark into content for five platforms in one dayA simple method for capturing your best ideas and shaping them for email, podcast, and socialHow to stop feeling behind and start trusting your creative energy againIf you’ve been trying to “be everywhere” and it’s left you exhausted, this episode will feel like a breath of fresh air. You’ll walk away with a new way to stay visible, inspired, and connected — without burning out._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In this week’s episode, Steph sits down with Sold Out Group Programs client and professional violinist & educator Dr. Renée-Paule Gauthier (@mindoverfinger), who completely turned her group program around in the middle of one of her busiest seasons ever.Renee runs Music Mastery Experience, a group program helping musicians master performance and mindset. Before joining the mastermind, her launches had stalled despite her deep experience and strong client results. With Steph’s Buzz Blitz launch system, she realigned her messaging, simplified her challenge, and saw her next launch jump from 3 clients to 15, a 5x increase.This conversation is a must-listen if you’ve ever thought: “I’m too busy to focus on launching right now.” “I already have a great offer, why isn’t it selling?” "I’m tired of piecing things together on my own.”Renee shares how she simplified her launch, reconnected with her voice, and hit her best results ever while performing with the Chicago Symphony and raising kids.You’ll hear:The simple tweaks that helped Renee 5x her enrollmentWhy simplifying your launch event often increases conversionsHow to use the Buzz Blitz system to build momentum even with limited timeThe power of combining business strategy and mindset alignment_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

In part two of The New Rules of Launching series, Steph is showing you exactly how to plan your entire six-week launch in one sitting (without the stress, chaos, or burnout that most entrepreneurs associate with selling).If you’ve ever wished launching could feel calm, strategic, and even fun, this episode is going to change the way you approach it forever.You’ll learn:✨ The mindset shift that transforms launching from frantic to flowy✨ The 4 phases of a high-converting six-week launch (and what to do in each)✨ How to warm up your audience so they’re ready to buy when you open doors✨ Why energy management is your secret weapon for consistent results✨ How to plan smarter, not harder, so you can actually enjoy your next launch_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

If the word “launch” makes you cringe a little, this one's for you.In this episode, Steph kicks off a brand-new three-part series all about the new rules of launching — starting with how to fall in love with launching again (or maybe for the first time).You’ll learn:Why your old launch strategy doesn’t work anymoreWhat’s really behind launch burnoutHow to bring curiosity and creativity back into your sales processPlus, Steph shares details about her free live class, Double Your Launch, happening Monday, November 3._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

It’s time to stop winging it and start building a 90-day plan that actually works.In this episode, Steph shares the cornerstone tool she uses with every client inside her Sold Out Group Programs mastermind: the 90-day plan. Whether you’re listening now or in the future, this framework is what keeps entrepreneurs clear, focused, and moving forward any time of year.You’ll learn:Why the final 90 days of the year shape your success in Q1The two biggest mistakes most people make when planningThe four essential elements of a strong 90-day planHow a plan can actually help you work less (and with more intention)If you’re tired of drifting, overstuffing your to-do list, or staying vague, this episode will show you how to step into the new year with clarity, momentum, and confidence._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

This weekend I had an experience that completely flipped my perspective on sales. John and I went car shopping (hello, minivan life 🫣) and walked away shocked — not by the cars, but by the salespeople. Both dealerships completely dropped the ball, and we literally looked at each other and said: “I wish they’d sold us harder.”Wild, right? But here’s the thing: that moment crystallized for me a truth I’ve been teaching my clients for years. Our prospects don’t want us to tiptoe around. They don’t want to be left alone to spiral in indecision. They want us to lead, ask great questions, and show them how their problem can actually be solved.If you’ve ever thought “I don’t want to pressure anyone” or worried that selling feels pushy…this episode is for you. I’ll take you inside my real-life car shopping fiasco and show you why not selling your people well is actually the bigger disservice._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Keeping clients engaged in a long-term program isn’t always easy. Excitement fades, distractions pop up, and even your most motivated students can lose momentum. That’s why Steph built a brand-new 30-day “fast track” challenge inside her mastermind.In this episode, she takes you behind the scenes of how it works.You’ll hear why adding a challenge can re-energize your program, fill curriculum gaps, and create quick wins that boost confidence and motivation.Whether you run a course, group program, or mastermind, you’ll walk away with the framework (and the pitfalls to avoid) for building a challenge your clients actually complete — and love._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Flying by the seat of your pants can get you through a launch. But if you want to move from chaotic and exhausting to confident and repeatable, it’s time to raise the bar.In this episode, Steph shares her “Next Level Launch” Checklist: six standards she's holding herself to this year that separate messy launches from high-performing ones. From preparing your assets ahead of time to locking in a sales event and protecting your energy, these are the non-negotiables that make launches feel lighter and more profitable.Whether you’re launching for the first time or improving what you’ve already built, this checklist will help you step into the CEO version of yourself who’s ready for bigger, better results._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Most business owners have a hundred things on their to-do list, but only a handful of those tasks really create sales momentum.In this episode, Steph simplifies it to the three levers that actually make you money: demand, trust, and conversion skill. She’ll show you how to tell the difference between busywork and true money-making activities so you can finally stop spinning your wheels and start moving your business forward.Learn how to convert inside of Same Day Sales: https://stephcrowder.com/same-day-sales _____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Fall is right around the corner, and you know what that means: launches are everywhere. From group programs to memberships to masterminds, your feed is about to light up with promos.If you’re like most entrepreneurs, you’re probably asking yourself: Should I be launching too?In this episode, Steph shares three gut checks to help you decide if launching is your next best step or just a shiny distraction. You’ll learn how to spot “productive procrastination,” avoid the ego trap, and know when you’re actually ready to amplify what’s already working._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Most entrepreneurs treat this season like the start of the wind-down. But the truth? The work you do right now could make January your easiest, most profitable month of the year. In this episode, Steph shares how to use this ‘back to business’ energy to reset your sales momentum and set the table for a strong start to 2026.Whether you’re gearing up for a group program launch or filling your 1:1 roster, you’ll learn how to:Set a clear January 1 goal and reverse engineer Q4 to reach itClose the three key gaps that stand between you and your goal: revenue, audience, and offerAvoid the “holiday death slide” that makes it so hard to get going in the new yearMap out the right sales and audience-building actions now so you finish strong and hit the ground running in JanuaryIf you want to reset, refocus, and make these next few months your most intentional yet, this episode will help you create the plan to make it happen._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Let’s talk about something no one really prepares you for in business…What happens when you don’t feel excited to launch?You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy.It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either.In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs.It flips the script on “excitement = success” and opens the door to something even more magnetic.You’ll hear:Why “not being excited” doesn’t mean something’s wrongWhat to do instead of forcing yourself into fake enthusiasmHow grounded, steady energy might be exactly what your clients needWhy your plan should never depend on your moodIf you’ve launched something more than once (and plan to do it again), this episode will help you show up with confidence (even when you’re not riding a wave of launch adrenaline)._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

We're back for Part 2 of the launch debrief and it's time to get into the details.If you caught Part 1, you know this was one of my boldest launches to date. In this follow-up episode, I’m joined again by my friend and Facebook ads expert Claire Pells to unpack the second half of the story.We’re diving into the exact strategies, mindset shifts, and experiments that defined this launch.You will hear:The mindset shift that changed everything mid-launchWhy I finally ran Facebook adsWhat I did when the launch felt too quietThe cart-close bonus I added at the last minuteWhy I coached on sales calls instead of just sellingthe overall results (the real numbers)!This episode is full of real talk and actionable insights you won’t want to miss.Listen to Episode 144 now and catch up on Part 1 if you haven’t already._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Launch debrief lovers, this one is for you!In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind.I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success.Together, we dive into:Why launch debriefs are non-negotiable (and how to make them less tedious)The real story behind skipping a spring launchHow a simple pay-in-full bonus drove 75–80% of salesThe polarizing topic of payment plan pricing (we go there!)What it’s like to go into a launch with zero renewals...and still aim highSetting “Good / Better / Best” goals (and showing up for the stretch version of yourself)This episode is raw, real, and filled with practical insights.🧠 Heads up: We’re saving the juiciest numbers (ad spend, conversion data, and total results) for Part 2._____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

If you feel your sales have plateaued or you're just not selling the way you'd like, there's one big reason why.Whether you’re selling group programs, 1:1 offers, or anything in between—there’s a reason you’re not getting the results you want.And it’s probably NOT because your offer sucks.In this episode, I’m telling the (somewhat painful) story of how I—someone with 15 years of sales experience—skipped steps in my own selling and ended up with one-tenth of the results I expected.We’re talking about: ✔️ Why skipping steps is SO tempting (even for experienced business owners) ✔️ How "just sending a few emails" creates mixed signals for your audience ✔️ The psychological cost of doing a half-launch ✔️ The sneaky ways you might be letting your audience off the hook (without realizing it) ✔️ Why repetition in your marketing isn’t just okay—it’s essentialIf you’ve been coasting on partial effort and hoping for full results, this is your wake-up call.Plus: Enrollment for the Sold Out Group Programs Mastermind closes this Wednesday!If you want my eyes on your business and my full 5-week sales process in your hands, apply now --> stephcrowder.com/sogp_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Feeling like the "responsible thing" is to save your money & figure it all out on your own? In this episode, we’re breaking down the hidden cost of waiting, second-guessing, and staying stuck in almost-there mode.If you’ve been saying things like:"Things are fine…""I’m making some sales…""I’ll figure this out on my own…""I want to be a good steward of my money…"This one’s for you.We’ll talk about:Why it’s so tempting to stay the course when it’s not a full-blown emergencyThe real risk of kicking the can down the roadHow “maybe later” often turns into another 6-12 months of spinning your wheelsWhat true stewardship of your business actually looks likeIf you’ve been thinking about joining the Sold Out Group Programs Mastermind, doors are open until Wednesday, July 2. And—because I want your investment to be a strategic one—you can also grab my free Group Program Revenue Calculator to run your own numbers and see exactly what it would take to cover your investment.👉 Catch the replay, get the calculator & apply here_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder

Fill your group program in 5 weeks: A 3-part roadmap to consistently sell out your offer (even in the summer, when you're busy & distracted!)In this action-packed replay of Steph's most recent training, you will learn how to:1) Pinpoint exactly what’s going wrong for you right now if you aren’t enrolling clients at the level you desire2) Identify the only shift you must make to clear the clutter in your business and fill up your programs simply – then put it on repeat 3) Implement the 3 key ingredients for a step-by-step, rinse & repeat sales cycle that brings you consistently full groups 4) Unveil my 5 week roadmap for 5-6 figure groups & exactly how this can break down on your calendar Steph will teach you how to make your sales strategy feel like you're inviting your clients to an amazing party -- and they'll be delighted to join you. Enjoy!_____________________Sold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder