#143 Sophie Winkels en Julian Aijal - SEO bij DPG Media tijdens de Amerikaanse verkiezingen

from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes

Julian en Sophie werken bij DPG Media op de SEO-afdeling. Julian richt zich sinds januari 2024 op de technische productkant voor AD en regiomerken, terwijl Sophie al drie jaar content-gerelateerd SEO werk doet voor meerdere merken zoals AD, Trouw, Nu.nl en regionale kranten. Bij grote nieuwsgebeurtenissen zoals verkiezingen werken de verschillende DPG-merken samen, maar blijven ze ook concurreren. Ze monitoren dagelijks Google Trends en realtime prestaties van hun content. Voor nieuwsgebeurtenissen gebruiken ze verschillende type pagina's zoals dossiers en liveblogs. DPG heeft een eigen interne AI-tool genaamd Chat-DPG, maar blijft terughoudend met volledige AI-automatisering in journalistiek. Ze zijn skeptisch over het individueel blokkeren van AI-crawlers, maar zien mogelijke kansen in gezamenlijke onderhandelingen als mediapartijen, waarbij ze hun sterke positie in Nederlandstalige content als troef zien.

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#143 Sophie Winkels en Julian Aijal - SEO bij DPG Media tijdens de Amerikaanse verkiezingen

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