#144: How Krista's Family-Run Cleaning Business Grew 30% a Year

Krista Radau didn't set out to build a cleaning empire; she just needed to help pay the bills! Six years later, she's running Extreme Clean Solutions in Oklahoma City with her husband, son, niece, and now her mom, and growing 30% a year without spending any money on ads 🤯 In this episode, Stephanie sits down with Krista to talk about starting a cleaning business in November 2019 (right before COVID), turning her husband's window cleaning company into a profitable upsell, why she walked away from a five-year Air Force Base contract, and how her TikTok handle "Queen of Clean OKC" is pulling in clients from other states.   📌 What You'll Learn — How Krista grew her business 30% per year using only word of mouth — Why she walked away from a five-year government contract mid-negotiation — How to combine window cleaning with house cleaning for a massive revenue lift — Her exact pricing on ovens ($50+), fridges ($80), and windows ($20 each) — Why "Google loves Google" and how to treat your Google Business Page like social media — How to build TikTok content that actually converts to bookings — Why systems, checklists, and policies protect you from awkward customer conversations — The squeegee method she preaches on every cleaning job — How to add coach light cleaning as a high-margin upsell — Why authentic, unpolished video outperforms scripted content every time   Resources Mentioned — Extreme Clean Solutions (Oklahoma City): https://extremecleaningsolution.com/ — ZenMaid (scheduling software): https://get.zenmaid.com/ — Angela Brown / Savvy Cleaner (systems advice): https://www.youtube.com/c/AngelaBrownCleaning — Krista's TikTok: https://www.tiktok.com/@QueenofCleanOKC   👉 Try ZenMaid free for 14 days: https://get.zenmaid.com 📞 Stephanie's Consulting & Resources for Purchase: https://serene-clean.com/consulting-services/ ✉️ Subscribe to ZenMaid's Weekly Newsletter: https://www.zenmaid.com/newsletter/