EPISODE · Jul 14, 2025 · 37 MIN
144: (Part 2) Behind the Scenes of My Boldest Launch Yet (with Claire Pells)
from Courage & Clarity · host Steph Crowder
We're back for Part 2 of the launch debrief and it's time to get into the details.If you caught Part 1, you know this was one of my boldest launches to date. In this follow-up episode, I’m joined again by my friend and Facebook ads expert Claire Pells to unpack the second half of the story.We’re diving into the exact strategies, mindset shifts, and experiments that defined this launch.You will hear:The mindset shift that changed everything mid-launchWhy I finally ran Facebook adsWhat I did when the launch felt too quietThe cart-close bonus I added at the last minuteWhy I coached on sales calls instead of just sellingthe overall results (the real numbers)!This episode is full of real talk and actionable insights you won’t want to miss.Listen to Episode 144 now and catch up on Part 1 if you haven’t already._____________________Free Training on July 8th: $100K Group ProgramsRegister here: https://stephcrowder.com/workshopSold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder
What this episode covers
We're back for Part 2 of the launch debrief and it's time to get into the details. If you caught Part 1, you know this was one of my boldest launches to date. In this follow-up episode, I’m joined again by my friend and Facebook ads expert Claire Pells to unpack the second half of the story. We’re diving into the exact strategies, mindset shifts, and experiments that defined this launch. You will hear: The mindset shift that changed everything mid-launchWhy I finally ran Facebook adsWha...
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144: (Part 2) Behind the Scenes of My Boldest Launch Yet (with Claire Pells)
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