144. What to Do When Your Meta Ads Aren’t Working, 5 Common Problems and How to Fix Them

If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you. Inside this episode, I’m breaking down some of the most common Meta ads problems I’m seeing right now across e-commerce brands, and what to actually do about them. From ads that start strong and then slow down, to campaigns that are spending but not converting, I’m walking you through the key things to check before you panic, turn everything off, or assume your ads are broken. I also share why low ROAS is not always a Meta problem, what can cause new ads not to spend at all, and why your website might be the real issue if people are clicking but not buying. In this episode, I cover: What to do when your ads were working, then suddenly dropped off Why low ROAS often points to an average order value or website issue What to look at when you’re getting some sales, but not enough volume Why do some new ads not spend at all What it usually means when your ads get clicks but no purchases The difference between a Meta ads issue and a website conversion issue Why reading the numbers matters more than reacting emotionally This is a practical troubleshooting episode to help you step back, assess what the data is actually saying, and make smarter decisions inside Ads Manager. If you enjoyed this episode, come and say hi on Instagram at @iamjodieminto. And if you’d like my help with your e-commerce business, you can learn more about my programs and coaching at jodieminto.com/work-with-me.