EPISODE · Aug 19, 2026 · 31 MIN
144 - Why You Hate Being On Camera (and How to Get Over It)
from Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs · host Annette Richmond
Send us Fan MailIf you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you. In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how to push through that fear, and practical ways to start creating content, even before you're ready to show your face. I was so excited to finally have Helen, a long-time TV commercial director turned social media strategist, on the podcast — I've followed her for years and was one of the first members of the Muthership Creator Studio. Top TakeawaysConsistently creating videos will help overcome fear of the camera.Starting with simple videos and baby steps builds confidence.Authenticity and relatability drive engagement and followers.Editing skills empower creators to improve content quality.Community support and shared experiences foster growth.You don't need a linear story; spontaneous content works.Focus on impact and service rather than perfection.Documenting life events can lead to unexpected opportunities.CHAPTERS00:00 Introduction and guest background02:12 The psychological benefits of creating videos04:01 Overcoming self-criticism and building confidence05:56 The importance of authenticity and relatability08:05 Using trends and editing to enhance videos09:57 Common mistakes new creators make11:53 The power of documenting life and experiences13:46 Engagement, reach, and community building15:58 Tips for beginners and advanced creators17:53 Success stories from community members20:08 Final thoughts and encouragement 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule. Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel ******************************************** For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...
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Send us Fan Mail If you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you. In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how to push through that fear, and practical ways to start creating content, even before you're ready to show your face. I was so excited to finally have Helen, a long-time TV commercial director...
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144 - Why You Hate Being On Camera (and How to Get Over It)
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