EPISODE · Jul 23, 2025 · 24 MIN
145: Not Excited For Your Launch? Here's What to Do
from Courage & Clarity
Let’s talk about something no one really prepares you for in business…What happens when you don’t feel excited to launch?You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy.It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either.In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs.It flips the script on “excitement = success” and opens the door to something even more magnetic.You’ll hear:Why “not being excited” doesn’t mean something’s wrongWhat to do instead of forcing yourself into fake enthusiasmHow grounded, steady energy might be exactly what your clients needWhy your plan should never depend on your moodIf you’ve launched something more than once (and plan to do it again), this episode will help you show up with confidence (even when you’re not riding a wave of launch adrenaline)._____________________Free Training on July 8th: $100K Group ProgramsRegister here: https://stephcrowder.com/workshopSold Out Group ProgramsJoin the waitlist: https://stephcrowder.com/sogpConnect with StephInstagram: @heystephcrowder
What this episode covers
Let’s talk about something no one really prepares you for in business… What happens when you don’t feel excited to launch? You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy. It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either. In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs. It flips the script on “excitement = success” and opens the door to something even more magnetic. ...
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145: Not Excited For Your Launch? Here's What to Do
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