145#: Revenue Rules or Revenue Rules!, with Cody Ward

How much attention does your Marketing department give to Revenues? This week on the If You Market podcast we talk with Cody Ward about the need for marketing to focus on Revenues as the most important metric.  Cody is the Sr. Director, Demand Generation Marketing at Connexiom where he specializes in using marketing to generate pipeline and accelerate revenue for VC and PE backed hypergrowth SaaS companies. Learn more about your ad choices. Visit megaphone.fm/adchoices