145 - Tips for Effective Marketing Ops Documentation, Training, and Enablement

Change - some of us love it, some of us hate it. But no matter which side of the fence you fall on, change is inevitable, especially in business. What's the best way to get buy-in from your team and make the change stick? CS2's Senior Director of Marketing Operations, Joy Martinez, joins us on the fwd:thinking podcast again this week. She breaks down the do's and don'ts of introducing change in your organization, through these three key steps: Building great documentationEmpowering your team through training And enabling them to be successful through open lines of communicationWhether you're a C-level exec, or just starting out in your marketing career, Joy's advice applies to you to get the most out of your next process improvement.