146 | God and Business: Knowing Your Niche and Serving With Purpose

Find the full episode here: LivingOnPurposeInChrist.com/blogHave you ever felt pulled in a hundred directions, wondering if you're truly serving the purpose God placed in your heart? What if the missing piece in your God-led business isn’t a new platform or a bigger budget, but a clearer picture of the one person you’re called to serve?Join us as we welcome Lisa Stoops, Christian entrepreneur and host of Kingdom Business & Mindset for Faith-Led Female Entrepreneurs, for a conversation about how specificity is more than a business strategy—it’s an act of stewardship before the Lord. Together, we explore how prayerful focus, authentic testimony, and practical strategy can help you turn calling into clients while staying rooted in Jesus, biblical encouragement, and Spirit-led obedience.We begin by naming the tension many faith-led women feel: the desire to make a broad impact while also protecting space for God’s presence, peace, and guidance. Lisa shares the true centerpiece of effective marketing—deep audience understanding—and explains how your own story often reveals the people you are uniquely equipped to serve. From identifying pain points and using your audience’s exact language to shaping offers that walk someone from struggle to solution, this episode shows how clarity transforms your message, content, and business growth. Paula also brings in niche examples from the essential oils space, showing how tailored messaging can build trust, loyalty, and a brand identity that feels aligned, honest, and memorable.You’ll hear why starting narrow can lead to greater traction and income, why “stay in your lane” can honor the body of Christ, and how simple spiritual rhythms like scripture, prayer, devotions, and even calming aromatherapy can help you process feelings, settle emotions, and hear God’s direction more clearly. We also touch on how essential oils can support a peaceful atmosphere for reflection and decision-making as you seek the Lord about your next step. Expect practical takeaways you can use right away: identify your ideal person, name their top needs and desires, and create an offer that serves them with care, clarity, and confidence. If you’re ready to move from vague to vivid and from striving to spirit-led strategy, this conversation will leave you encouraged and equipped.If this episode resonated with you, follow the show, leave a review, and share it with a friend who needs clarity in her calling. Want guided support as you deepen your devotions and align your work with God’s direction? Book your Aroma of Christ Coaching Hour here: Send us Fan Mail><> ><> ><> ><> ><> ><> ><>YOUR NEXT STEPS:*Accept Jesus into your heart*"Partner with God In Your Business" (Free Event): Register HERE"Which Woman Of the Bible Are You?" Take the Quiz7 Prompt Cards (FREE): PaulaBehrens.com/prompt-cardsVisit our website: LivingOnPurposeInChrist.comSnag Freebies in our FB Group: DevotionDrops.comJoin the Private Bible Study Circle: EssentialFaithJourney.comFree 15-Minute Discovery Call > PaulaBehrens.com#discoverycallEmail: [email protected]