146 – LIVE: No Black Friday

This is a recording of an Instagram live that I did on the last Friday in November. A day often referred to in the retail calendar as Black Friday.I discussed why the heavy discounting from many stores at this time of year are not really deals at all, and why many UK-made brands don't do heavy discounting.Discover:- The tricks big retailers use on Black Friday - Why most UK-made brands don't take part in these 'deal days'- Some of the other ways that small businesses are 'giving back' instead of doing deals.I refer to the BBC article 'Most Black Friday products were 'same price or cheaper' beforehand.Work with me - find out how we can work together to build your British-made brandStay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator