146. Monetizing Your Passion

"You are one decision away from a totally different life." -Mel Robbins   There has been SO much growth in the "personal brand building" industry… meaning social media stars (influencers), small businesses, athletes, coaches, parents, podcasters, authors… pretty much everyone is looking to grow their voice/reach in some capacity AND make money doing it. This is not a bad thing and with an abundance mindset (over 11 billion humans in this world, lots to go around) and a core values driven mission and compass- it is possible to actually make money doing what you love, being your authentic self, making the world a better place for it. Building your brand and voice, especially on social media has been an evolving landscape- no one really knows the rules as it changes so fast. There are negatives to all of this over exposure and minimal regulation, but with intention, you can see social media and an awesome opportunity to connect with people, share your voice, and do whatever it is you love- and get paid to do it. On this podcast it is just you and I and I am going to breakdown how you can bypass agencies to create your own mutually beneficial partnerships for the long term. This means sponsors, partners, supporters, advertisers- companies that are paying you to align with your brand, the right way. I breakdown how to do this step by step, why it's important that you establish and maintain these relationships yourself, and how to think bigger and do what you are actually meant to be doing. You are already a brand ambassador for your favorite things, you might as well as formalize this process, companies are already looking for their authentic lovers- so take control and go get them!   Highlights: Monetizing your passion, the right way. A new age of marketing and actual genuine endorsement. Believing in yourself and your voice. Questioning a better way. How you already are a brand ambassador. Recognizing your value. The upside to social media. Graceful disruption, it's a new day. Take control of your value, energy, power, and gifts.   Kristen M. Olson Entrepreneur. Creative. Coach. Leader. Athlete. Podcaster. Pup Mom. Experienced and innovative marketing and branding professional with 20+ years' experience in brand development and management and particular expertise with integrated marketing strategies, strategic territory management and relationship building. Broad based background encompasses strong work ethic and commitment to organizational objectives within highly competitive athletic apparel/CPG/Lifestyle markets. Coach, tactical planner and team builder with ability to attract key players and develop lasting business relationships. Recognized for decisive leadership and proven ability to execute sound decisions while directing product development and launches. Former D1 athlete, CrossFit Games Athlete, and current podcaster, Turmeric & Tequila. Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com   Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com