146: Purposefully Inefficient - How Maker's Mark Became an Iconic Kentucky Bourbon

Rob Samuels is our guest this week and we are honored to have this 8th generation of whisky-maker on our podcast.  The Samuels family has long been known for founding Maker's Mark Distillery in Loretto Kentucky. Rob is the Managing Director of Maker's Mark and is a passionate story-teller ensuring his family's history is told to the masses.  Rob knows that Maker's Mark is the result of a "purposefully inefficient handmade process" but recognizes the importance of it to his family, their legacy, and to the quality of their bourbon. After this episode, hopefully you will recognize that Maker's Mark is about so much more than the whisky.We are thankful for everyone who has supported us. A huge shoutout to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show.Follow  us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at [email protected] our website BourbonLens.com to check out our blog posts, or even purchase your own Bourbon Lens tasting glass or t-shirt.Cheers,Scott, Jake, & MichaelBourbon Lens* Dripping Wax Logo and Branding Courtesy of Maker's MarkAbout Maker's Mark® BourbonIn 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® continues to make its bourbon the same way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength and Maker's Mark® Private Selection, the brand's first-ever custom barrel program. For more information, visit www.makersmark.com.