#146 Tiffani Bova - Why Digital-First Selling Is Here To Stay

At the start of the pandemic, things shifted hard and fast. Businesses who had been resistant to adapting sales tech found themselves needing to quickly catch up, sometimes reaping unexpected benefits. But now the world is emerging from the pandemic, are these changes here to stay? Or will they become redundant as quickly as they became critical?  In this episode, Luigi is joined by Tiffani Bova, Global Growth and Innovation Evangelist at Salesforce. She is a change maker whose thought-provoking and forward-thinking insights have made her a guest and contributor for esteemed sources including Bloomberg, BNN, Harvard Business Review, and Forbes.  Find out what Tiffani sees as the sales relationship ahead, and the one most important thing to consider when choosing your path forward.  Connect with Tiffani on LinkedIn.  Find our more about her book here: Growth IQ Get Smarter About the Choices that Will Make or Break Your Business  Connect with Luigi on LinkedIn.  **About This Podcast** How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.