#146 Your Competitors Are Your Best Salespeople

In this episode, Aaron sits down with Rick Goyette, owner of All Mark Signs and Graphics, to discuss the "total teardown" of a legacy family business. Rick shares how he applied 30 years of corporate operations experience to move All Mark from a safety signage focus to a high-end custom project management powerhouse.They dive deep into the modern realities of the sign world: why answering the phone is your greatest competitive advantage, how to successfully manage a global remote design team, and when to pull the trigger on vertical integration for in-house installation and UL certification.🔥 Topics Covered:Transitioning from corporate executive to small business owner.The "Responsive" Edge: Winning business by just saying hello.Scaling with remote talent in a "hands-on" industry.Strategic Vertical Integration for safety and quality control.Leveraging peer networks to handle national property accounts.📣 Growth is about being found and being responsive. If you aren't doing both, you're leaving 50% of your orders on the table.🌐 Follow Aaron on ⁠LinkedIn⁠ | ⁠Instagram⁠ | ⁠Web⁠🔔 Subscribe for more raw business insights and expert breakdowns on The AC Method!The AC Method is hosted by Aaron Clippinger and sponsored by SquareCoil.Go to squarecoil.com to streamline your custom industry today.