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147. Getting High Quality Leads With Cameron Upton

Episode 147 of the Professional Builders Secrets podcast, hosted by Association of Professional Builders, titled "147. Getting High Quality Leads With Cameron Upton" was published on August 15, 2024 and runs 38 minutes.

August 15, 2024 ·38m · Professional Builders Secrets

0:00 / 0:00

Summary

Professional Builders Secrets brings you an exclusive episode with Cameron Upton, Founder of Contractor Scale. In this episode, Cameron dives deep into the intricacies of generating high-quality leads for residential builders, shares his journey from engineering to marketing and his experience in optimising lead generation strategies specifically catered for builders. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 146 YOU WILL DISCOVER The challenges builders face in generating quality leads The key components of an effective marketing strategy for residential builders The importance of aligning marketing strategies with business stages and cash flow How to identify and target the ideal customer profile Effective ways to qualify leads and avoid wasting time on low-quality inquiries and much, much more. ABOUT CAMERON UPTON Cameron Upton is the founder of Contractor Scale. His journey through website development, Google Ads, and hands-on leadership shaped his adaptive and innovative approach. Cameron’s deep understanding of the construction industry, gained from years as a project manager and estimator, combined with his experience teaching marketing to thousands of home builders and remodelers, equips him to guide businesses in scaling and achieving success. Connect with Cameron: linkedin.com/in/cameron-upton-44484893/ TIMELINE 1:18 The importance of generating quality leads 3:58 The role of marketing strategy in lead generation 7:10 The challenge of geographical restrictions in advertising 11:01 Balancing client preferences and business needs 25:40 Understanding the costs and conversion rates of leads LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Episode Description

Professional Builders Secrets brings you an exclusive episode with Cameron Upton, Founder of Contractor Scale. In this episode, Cameron dives deep into the intricacies of generating high-quality leads for residential builders, shares his journey from engineering to marketing and his experience in optimising lead generation strategies specifically catered for builders.


This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0


INSIDE EPISODE 146 YOU WILL DISCOVER

  • The challenges builders face in generating quality leads
  • The key components of an effective marketing strategy for residential builders
  • The importance of aligning marketing strategies with business stages and cash flow
  • How to identify and target the ideal customer profile
  • Effective ways to qualify leads and avoid wasting time on low-quality inquiries
  • and much, much more.


ABOUT CAMERON UPTON


Cameron Upton is the founder of Contractor Scale. His journey through website development, Google Ads, and hands-on leadership shaped his adaptive and innovative approach. Cameron’s deep understanding of the construction industry, gained from years as a project manager and estimator, combined with his experience teaching marketing to thousands of home builders and remodelers, equips him to guide businesses in scaling and achieving success.


Connect with Cameron: linkedin.com/in/cameron-upton-44484893/



TIMELINE

  • 1:18 The importance of generating quality leads
  • 3:58 The role of marketing strategy in lead generation
  • 7:10 The challenge of geographical restrictions in advertising
  • 11:01 Balancing client preferences and business needs
  • 25:40 Understanding the costs and conversion rates of leads



LINKS, RESOURCES & MORE


APB Website: associationofprofessionalbuilders.com


APB Rewards: associationofprofessionalbuilders.com/rewards/


APB on Instagram: instagram.com/apbbuilders/


APB on Facebook: facebook.com/associationofprofessionalbuilders


APB on YouTube: youtube.com/c/associationofprofessionalbuilders

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