147#: How Data Standards Drive Marketing Performance, with Verl Allen

What are your biggest data issues? Verl is betting it's organization and standardization. This week on the If You Market podcast we talk with Verl Allen about the importance and impact of having data standards. We discuss the need for a common language in Marketing data, how companies are letting less and less data out to 3rd parties, data privacy, and much more. Verl brings 20+ years of experience helping brands transform digitally while at Ancestry, Omniture and Adobe. During this time he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud. In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to derive the promised returns from their software and other digital investments. Learn more about your ad choices. Visit megaphone.fm/adchoices