147: Transform your website into a goldmine with Ari Krzyzek

Do you have a website that isn’t converting? In other words, people are clicking on your site but aren’t booking the call, purchasing the product, or joining the program? Websites are complex machines that require strategy, clarity, and purpose – if it’s confusing, people bounce.If you want to turn your website into a functioning goldmine that turns visitors into paying customers, then today’s episode with branding and website specialist Ari Krzyzek is for you!In this episode, you’ll learn:The times when having a website is not the best ideaThe formula for how to lay out your homepageThe website is not for you, it’s for your target audienceThe importance of mapping out your website and user journeySome reasons why your website may not be convertingBuilding and managing it yourself OR hiring a professional?Think beyond just the people who buy from youAnalytics is how you’ll know if your website is serving its purposeHow to select the right platform for your businessCo-founder and chief creative officer of Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helps FemTech, DTC, and women-led brands transform their website into a platform that unlocks business opportunities. Resources from this episodeMap out your site and leverage the way users are interacting with it to better guide them through the steps you want them to take on their user journey by using this SaaS application on the web: FlowMapp.Ari is launching a book in September about building a website in the right way and she is giving five copies to the Gutsy Tribe. So,  if you want one of the copies, connect with Ari on LinkedIn and she will send it over to you in September.Join the Gutsy Collective - A community of energetically driven female entrepreneurs + visionaries who desire meaningful growth. Join us online or in person for monthly mentorship to reignite your fire and get the answers you seek.Alignment Sessions: get fast + clear answers – 90-min individual coaching sessions designed to help you realign your energy and get a clear action plan so you can save time and start growing.1:1 Coaching with LauraAura – My mission is to help you align and simplify so you feel confident, trust your intuition, and expand in ways that make you feel alive. I combine energy work with grounded, practical action, and together we’ll acknowledge the limiting beliefs and habits that may be holding you back.Connect with Ari KrzyzekInstagram: @ari.krzyzekWebsite: arikrzyzek.comPodcast: Halo Femtech PodcastConnect with LauraAuraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showLeave a Review!We love, love, love to read your comments, feedback, and reviews. It also helps other women like you know they're in the right place to get support.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970