#149: A Conversation With Michael Stelzner, Founder of Social Media Examiner [Podcast]

How do you start a company with just an idea, a few volunteers, and no budget… and in less than 5 years have a web media property with 15 million readers? That's what Michael Stelzner did with Social Media Examiner, and in today's episode we'll share a conversation with Michael about how he did it. And how you could, too! In this conversation, we'll discover together: Why the smartest promotional strategy might be not promoting. The best way to differentiate yourself from your competitors. Michael's method for launching new projects and products. And his personal Social Media Marketing strategy. Announcements: On Friday, we'll release the first in a series of free video trainings on how to sell more of whatever you sell… without being a salesperson. I've got some powerful frameworks to share that will more of your emails opened, more of your content read and shared, and more of your products and services sold. We're moving podcast publication day to Tuesdays. Success Stories I'm still looking to share your success stories and good news. So if you've got a business triumph, spiritual victory, a story of God's miraculous intervention in your life or your business… I want to hear about it. Click this link to record a voicemail about your success story or testimony. Spiritual Foundations: What I Learned From My Wife About Joy If you've lost your joy, there's an easy way to retrace your steps and find it again. "But seek first the kingdom of God and his righteousness, and all these things will be added to you."Matthew 6:33 "For the kingdom of God is not a matter of eating and drinking but of righteousness and peace and joy in the Holy Spirit." Romans 14:17 The Kingdom of God is peace and joy in the Holy Spirit. Feature Presentation: A Conversation With Michael Stelzner, Founder of Social Media Examiner In this conversation, we'll discover together: Why the smartest promotional strategy might be not promoting. The best way to differentiate yourself from your competitors. Michael's method for launching new projects and products. And his personal Social Media Marketing strategy. How You Can Help Subscribe to the show in iTunes and give us a rating and review. People who have done so, and given us five-star reviews: Travis Greenlee, who calls the show "The best marketing and leadership training on iTunes." Shari Miller says she gets "Practical, awesome, useful ideas. This is one amazing podcast!" Adrienne Olson says: "Listened once, fan for life!" Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. If you don't already get the email newsletter, sign up for that and get the new free video: "3 Keys to Change the World and Make Your Business Grow." Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. What's your approach to social media marketing?