149#: European B2B Lead Generation in the Age of GDPR

Do you know everything you need to about GDPR?  This week on the If You Market podcast we talk with Byron Crowell about how to generate leads in the European Union under GDPR data privacy laws. It's not just lead generation though, GDPR may be required whether you're doing lead gen in Europe or not. We discuss the various aspects of compliance and both the positives and negatives of GDPR on business.  Byron Crowell is the CEO & Founder of Solution Publishing - After growing up in Tampa and playing college football at VMI, Byron ventured West and spent 20 years in the heart of the technology startup scene. In 1999, he built the first internet-based mystery shopping company, co-founded RetailEyes in 2002 which was sold to a UK-based conglomerate in 2011. However, his first business love has always been B2B marketing and technology via Solution Publishing which he founded in 2001. Since moving his family back to Tampa, Byron is on a mission to bring west coast venture startup energy and experience to his hometown. He also loves the Buccaneers and Lightning and is an active youth hockey supporter. Learn more about your ad choices. Visit megaphone.fm/adchoices