#149: How We Raised Prices AND Got Our Highest Close Rate in Years

Owners are often terrified to raise prices, and Stephanie Pipkin completely understands why. In fact, her team, including Serene Clean's Customer Relations Manager, Katie, just did it across the board, but they came out with their highest close rate in years. In this special in-person episode, Stephanie sits down with Katie to break down the whirlwind of May: a price increase on 72 existing clients, a full switch from hourly to flat-rate pricing, built-in travel fees, and autopay. They talk about Serene Cleans' numbers and why they believe framing a price matters far more than the number itself.   📌 What You'll Learn — How to roll out a price increase without losing the clients you want to keep — Why switching from hourly to flat rate made selling easier, not harder — The psychology of why long-term clients resist increases more than new ones — How to build travel fees into one simple price (the "Amazon free shipping" trick) — Why every hour of labor has to work as hard as possible when staffing is your constraint — How "priority cleans" replaced "limited hour cleans" to kill the time conversation — The production-rate auditing system that flags every job over or under target in 15-minute increments   Resources Mentioned — ZenMaid Software: https://get.zenmaid.com/ — Serene Clean website: https://serene-clean.com — ZenMaid Mastermind (Facebook group): https://www.facebook.com/groups/zenmaidmastermind   👉 Try ZenMaid free for 14 days: https://get.zenmaid.com 📞 Stephanie's Consulting & Resources for Purchase: https://serene-clean.com/consulting-services/ ✉️ Subscribe to ZenMaid's Weekly Newsletter: https://www.zenmaid.com/newsletter/