#15 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!

Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that  can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWhat types of partnerships we tapped into that got us free advertisingThe strategy to sell tickets 10x faster to this eventThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com