How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

Most coaches running webinars are making about half of what they could be.And their ads have nothing to do with it.Which is a bit of a gut punch if you've spent the last six months obsessing over your creatives, tweaking your Facebook targeting, and stressing about every dollar going into your ad account.Because here's the thing — a webinar that's "profitable" and a webinar that's actually optimised are two very different things. The gap between the two? That's where the real money is hiding.In this episode, Terence pulls back the curtain on 7 real strategies — with real clients, real numbers, and real results — that are quietly unlocking significantly more revenue from webinar funnels that are already up and running.Here's what you'll discover:How one client built a list of 100,000 people from a single webinar funnel, then launched 20 other course creators to that same audience — and took an equity stake in each business. That's 20 different revenue streams from one list.The "precision conversion engine" model that helped an established 7-figure coaching business grow nearly 3x in 5 years — and how proper audience segmentation turns unpredictable conversion rates into a repeatable systemWhy most webinar funnels don't have an ad problem — they have a messaging problem. And how a simple repositioning took one trading education program from breaking even ($1 in, $1 out) to a 12x return on ad spend in the very next webinarThe "on-call webinar" — a simple, low-effort strategy that ended up generating more revenue than the original live event — plus how one client made £85,000 from his existing list without spending a single extra cent on adsA cautionary tale about how one client went from six-figure launches and strong results for 8 solid months… to barely breaking even. And the specific mistake that caused the crash (spoiler: Meta's new AI system is now actively punishing this exact behavior)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your webinar ads are running. Your bank account's shrinking. And half the people who registered apparently have better things to do on webinar day.Sound familiar?So you did what any sane person would do — you tweaked the targeting, swapped the creative, maybe even jumped ship from Facebook to YouTube hoping the grass was greener.Spoiler: the grass was the same shade of brown.Here's the thing most people won't tell you. The platform isn't the problem. Your budget isn't the problem. The problem is you're running webinar ads like they're regular ads — when they're a completely different beast. A lead gen ad sells a thing. A webinar ad sells an experience. And that one distinction changes everything.Which is exactly why this episode exists. I'm breaking down the 4-part Webinar Ad Amplification System — the framework behind every profitable webinar campaign we've run at Radical Marketing, across Facebook, YouTube, and just about every niche you can think of.In this episode, you'll learn:The 4 most common mistakes killing your webinar ad campaigns (and the one "logic error" behind all of them)Component #1 — Platform Architecture: Why running ads on Facebook, YouTube, and LinkedIn at the same time is the fastest way to lose on all three (plus the 2 questions that tell you where to plant your flag first)Component #2 — Hook Science: The one job your webinar ad actually has — and it's NOT what 99% of coaches are doing (plus the Blitz Advertising sequence that keeps you 3 steps ahead of ad fatigue)Component #3 — Audience Architecture: The "Three Temperature Model" almost nobody uses — and why running ads without it is like walking up to strangers and proposing marriage on the first helloComponent #4 — Scaling Logic: The 3 green lights that must ALL be on before you touch your budget — and the 3 ways to scale (most people only know one, and it's how winning campaigns go from printing money to bleeding overnight)The real-world case study where we pushed a client's show-up rate above 40% and hit 12X ROAS in just 45 days — using this exact systemThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your audience isn't tired of your webinar.They're tired of seeing it the same way. Over and over again.There's a special kind of dread that comes with webinar promotion season. You write the email. You hit send. You watch the unsubscribes roll in like a slow-motion car crash. And after all that, you still end up with a webinar where five people show up — two of whom are your own team members.(We've all been there. Don't be ashamed.)The instinct is to push harder. Send more emails. Post more on socials. But that's not promoting smarter — that's just digging the hole deeper.The real problem? You're relying on too few channels. And using them wrong.In this episode, you'll discover:The LinkedIn feature almost nobody uses that lets you personally invite your entire network to your webinar — no premium account, no paid ads, no beggingWhat "audience borrowing" is, why it's not just a collab, and how it can bring in higher-quality leads than your own listHow to retarget people who've already engaged with your content — without spending a single cent on adsThe list segmentation trick that turns one webinar into three personalised campaigns — so your promotions feel like a personal message, not a broadcastThe 3-Layer Organic Promotion System that fills your webinar without spamming your list into oblivionThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

100 people sign up for your webinar.By the time you go live, 70 of them have already ghosted you.(And no, they didn't "forget." They just didn't care enough to show up.)So you're spending money on ads, writing emails, tweaking funnels… only to present to a room that's emptier than a gym on January 15th.Here's the thing most people get wrong. They think the fix is more traffic. Better ads. A fancier funnel.But the real problem? Your webinar system has a leak. Actually, it probably has three.This episode breaks down the exact 4-pillar framework we've used at Radical Marketing for over a decade to stop the bleeding — and turn webinars into actual revenue machines.In this episode, you'll learn:The 3 "silent failures" hiding in almost every webinar campaign (and why better ads won't save you)A dead-simple topic formula that makes people feel stupid for NOT registeringWhy most marketers completely drop the ball AFTER someone signs up — and the show-up hack that can boost attendance by 20-30%How to structure your webinar so the pitch feels natural instead of awkward (hint: it starts in the first 5 minutes)The exact order to fix your 4 pillars depending on where you are right now — whether you're starting from scratch or already have a listThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.comWatch me dissect the full Perpetual Profit Engine here: https://www.youtube.com/playlist?list=PL2ffkgFveTjSdmDzYomKHni11BisOQ5v-

Someone in our meeting casually said, "Damn, rats are gonna have a rough year in 2026."And that one sentence cut our client's cost per lead from $60 to $16.Sounds ridiculous, right? But here's what happened: we were running ads for a Chinese metaphysics coach in Singapore. The numbers were getting worse. We were stuck in spreadsheets, testing memes, pulling our hair out. Then someone mentioned their zodiac forecast for 2026, and suddenly everyone got curious about their own signs.That's when we realised: our audience was already wondering what the new year meant for them. We didn't have to manufacture interest. We just had to show up with the answer.In this episode, you'll learn:Why calling out specific identity groups (like zodiac signs) makes ads almost impossible to ignoreHow to "enter existing conversations" so you're capturing demand instead of creating itThe shortcut to instant trust that most marketers completely overlookWhy the best ad ideas are often hiding in plain sight — and how to spot themThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

74% of people don't trust you.Ouch.According to the Edelman Trust Barometer, trust in online experts and influencers has tanked to an all-time low of 26%. So if you're a coach or creator wondering why your webinars aren't converting like they used to… it's not just you.But here's the thing. Trust can be rebuilt. Attention can be recaptured. And webinars can absolutely still print money in 2026.You just need to play by a different set of rules.In this episode, I'm laying out 7 battle-tested strategies that address the biggest challenges coaches and creators face right now: the trust gap, goldfish attention spans, insane competition, and webinar fatigue. Think of it as a profit playbook built for the chaos of 2026.Here's what you'll walk away with:Why selling information is dead (and what to sell instead if you want to stay relevant)The "anti-pitch positioning" that actually makes people trust you MOREHow the old "7 touchpoints" rule became the "7 hours" rule (and why your webinar alone isn't cutting it anymore)Why Meta is now rewarding creative ads, and how to use that to crush your competitionThe secret to standing out when everyone has a "blueprint," "framework," or "matrix"This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

If you're betting everything on ONE funnel, ONE traffic source, ONE way of bringing in leads…… You're one ad algorithm change away from disaster.That's why I developed the Funnel Multiplier SystemInstead of placing all your eggs in one basket and praying nothing breaks…… This is all about building multiple funnels that work together as an Anti-Fragile Ecosystem.You'll learn:Why relying on a single funnel actually LIMITS your businessHow different funnels ‘capture’ customers at different awareness levelsThe "omnipresence effect" that makes prospects think you're WAY bigger than you areHow one client layers multiple funnels to create ENDLESS sales opportunitiesThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

So you just crushed your webinar like how (SPOILERS!) Thor crushed Thanos near the start of Avengers: Endgame.Sales came in. You're feeling good. Time to crack open a cold one and celebrate, right?Well, you COULD grow fat and lazy like Thor did…OR you could dive right back into things and FINISH what you started.In this episode I’ll show you how to take your webinar and BOOST its profits.WITHOUT spending more money on ads.We've taken clients from 2X ROAS to 6X ROAS without adding a single dollar to their ad budget this way… and honestly, there’s no ‘trick’ or ‘magic’ involved here.Just good old-fashioned techniques most people (and most agencies…) are too lazy to implement.In this episode, you'll discover:The Three Rings of Profit — buyers, fence sitters, and no-shows (and why ignoring any of them is like leaving cash in your couch cushions)A 7-part follow-up stack that does the heavy lifting while you sleepHow AI bots can close sales like Jarvis running Tony Stark's empireWhy your email list is a business asset — and what happens if you just nurture, nurture, nurture without ever making offers (spoiler: I made this mistake, don't be like me)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

What if, like in the movie Inception, you could sneak into peoples’ subconscious and plant IDEAS in their head?And you DON’T need to resort to an elaborate and risky crime to do it?That’s exactly what we can achieve…With emails.Believe it or not, there’s a lot of psychological tricks you can pull off with just emails.And these could result in some massive results – like making more people want to attend your webinars or buy your offer…In part 3 of the Perpetual Profit Engine, you’ll discover:The 4 email types you need before any webinar (and the psychology behind each)Why being "afraid to send too many emails" is killing your show-up ratesHow to use open loops that make people's brains NEED to attendThe ONE critical webinar mistake that tanks your salesThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your ads are gladiators.Every time you hit "publish," you're throwing them into an arena where they'll either conquer… or get slaughtered by the competition.The problem? You're sending your gladiators into battle with rusty swords and zero training.In Part 2 of this 5-part mini-course, I'm breaking down the Traffic Certainty Principles that separate winning ads from expensive flops. These are the same principles we used to help a client go from barely breaking even to a 12X return on ad spend. (That's $12 back for every $1 spent, if you're wondering.)I also use a lot of Gladiator references because I love that movie. You've been warned.In this episode, you'll discover:The 3 traffic mistakes killing your ad performance (and why cheap leads might actually be costing you more)Why launching 20+ ad variations at once is smarter than "testing" one ad at a timeThe "Champion Principle" that tells you exactly when to feed your winning ad... and when to retire itHow to create a "quantum leap" in results by beating your own best-performing adsLanding page elements that can drop your ad costs by 10% or more (most people completely ignore this)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Most coaches and course creators don't have a revenue problem.They have a system problem.They post on social media, do some networking, run a few ads, host a webinar here and there… and hope something sticks.But hope isn't a strategy.And random marketing doesn't scale.That's why in this episode, I'm kicking off a special 5-part mini-course called the Perpetual Profit Engine. Think of it as the ultimate cheat code for building a client acquisition machine that runs predictably, month after month.In this first episode, you'll discover:The #1 reason most high-ticket businesses stay stuck (hint: it's not your offer, your skills, or your mindset)10 non-negotiable protocols that turn a "hope and pray" webinar into a profit-printing systemWhy focusing too much on your webinar content might actually be killing your conversionsThe simple thank-you page tweak that transforms cold prospects into paying customers before they even attend your eventHow one client used this exact system to generate 6,000+ leads at a 5.44x return on ad spendThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

2026 is going to be BRUTAL for coaches.The reason?They’re facing headwinds that didn’t exist just two years ago.Like people replacing their coaches with ChatGPT.But here’s the good news: there’s a NEW marketing system that actually works in this landscape.One that builds trust through multiple touchpoints, positions you as the ONLY logical choice, and makes your competition (including AI) irrelevant once prospects enter your ecosystem.In this episode, you'll discover:The 5 headwinds killing coaching businesses in 2026 (and why your old funnel can't survive them)Why relying solely on Facebook Ads is a great way to destroy your cashflowWhy a "Mini Course funnel" can help you build trust FASTHow to structure a monthly event that turns fence-sitters into buyersA sneak peek at Radical Marketing’s multi-funnel systemThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Don Vito Corleone was one of the most ruthless criminal masterminds in fiction.He also would’ve made a killing as a marketer.How do we know?Cos we followed 5 lessons from “The Godfather” and they helped our agency DOUBLE our client base over the past 90 days.You could say we gave them “an offer they couldn’t refuse”…(Nothing illegal, of course!)In this episode, you’ll learn:Why no matter how good your marketing is, the OFFER is kingWho your REAL enemies are (hint: it’s not always your competitors)The ONE lifeline that all businesses (even the most powerful ones) needHow to win by setting an ‘Impossible Goal’ and getting your ‘hands dirty’This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Most people would be thrilled to hit 40% on their webinar attendance rate.With a bit of ‘radical’ marketing and some clever AI use, we were able to hit a MONSTROUS 84% show-up rate for our client’s webinar.Learn how we did it in today’s episode!You'll discover:How AI does powerful market research that used to take WEEKS – in just hoursThe PBH Test that tells us what gets clicks BEFORE we spend our full ad budgetWhy Sprint Webinars are CRUSHING the competition (while being a LOT easier to run)Learn more about Sprint Webinars here: https://www.radical-marketing.com/sprint-webinar/This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Tired of hearing that B2B lead gen is dead?Or maybe you're just sick of spamming people on LinkedIn and getting ignored, wondering if anyone actually gets clients this way.Here’s the truth: most people give up way too soon or just follow the same tired scripts.In B2B, you have to be smarter, more persistent, and sometimes... a little old-school.In this episode, I'm pulling back the curtain on the exact B2B lead generation strategies we use at Radical Marketing—and for our clients—to keep the pipeline full.You'll discover:Why cold email isn't dead, and the one tool we use to get a positive reply almost every single dayThe anti-pitch approach that actually starts conversations (instead of getting you blocked)How LLMs (like ChatGPT) are driving 30% of our agency's leadsOther strategies that most B2B businesses don’t do anymore that STILL get you top resultsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Right now, most marketers and businesses are scratching their heads wondering why their ad costs are all over the place.That’s all thanks to the new Andromeda update by Meta.So how the heck are we getting 70% CHEAPER sign-ups for our clients?Check out what we did on today’s episode, where you’ll also learn:The ONE audience sizing trick that turned a 25% cost reduction into a 70% slashWhy your "100 ad variations" are actually being treated as ONE ad by Facebook... (and why that’s bad for you)How to structure your ad hooks so Andromeda actually sees them as differentHow to make Andromeda work FOR you (instead of letting it spank your ad accounts)This update could be the best thing that's happened to creative marketers in years.So don’t miss out on leveraging it for YOUR ads!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

90% of businesses fail.I learned this the HARD way when I lost EVERYTHING in 2009.Losing millions and staring down bankruptcy isn't exactly what most people put on their vision board. Nor was my beloved car getting towed away, or all twenty properties gone, or my parents’ house in Sydney, lost.But rock bottom has a way of teaching you things success never could.That painful experience became the foundation of Radical Marketing's mission to help 1000 businesses double their revenues in our lifetime. Because I know firsthand what it feels like when your business crumbles and takes everything with it.In this raw episode, I'm pulling back the curtain on the six values that transformed us from startup into one of the most sought-after agencies for filling virtual events.Here's what you'll discover:The devastating property crash that almost drove me to bankruptcy (and what it taught me)The reason I let my team spend 3 hours a week doing something that’s NOT part of their jobWhy "Extreme Ownership" can save your butt when pressure hitsThe one value that separates teams who win from teams who quitAnd look, these aren't just business values. They work in your personal life too.Because at the end of the day? Business is just life with money attached.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

What if the thing killing your webinar sales isn't your offer, your price, or even your presentation?What if it's just asking for too much, too soon?We had a client in Singapore pulling decent numbers with their 2-day webinar. But when we shortened it to 90 minutes and restructured the funnel, they hit 6 FIGURES in sales from a single workshop.And that's just half the story.In this episode, you'll discover:The exact funnel structure we used to turn a struggling 2-day webinar into a 6-figure paydayWhy longer webinars often struggle to get results (especially if it’s a target market that’s busy 24/7)The "beat the control" strategy we use to squeeze more performance out of winning adsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Before the age of 40 I’d already lost everything.TWICE.First time was when my property business went t*ts up due to the 2008 financial crisis…Second time when Jeff Bezos screwed my publishing company over…But like a phoenix rising from the ashes (or a cockroach that refuses to die, but that sounds less cool), I was somehow able to bounce back each time.The lessons I’ve learned ultimately helped me build my dream agency today.But if I were to go back in time, these are the things I would’ve done differently.In this episode you’ll learn:The rookie mistake that cost me MILLIONS in my first businessWhy having the "right" people matters more than having the "best" peopleWhat kept me going even after losing everything (twice)The ONE question you should ask yourself before starting ANY business…and much, much more (this is 25+ years of experience + valuable lessons packed into one episode).This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Here's a question: What if I told you that a tuition center in Singapore made nearly five grand in sales from ONE webinar campaign?With 24 enrollments?And a 2.5X return on ad spend?You'd probably want to know how they pulled it off, right?But here's the thing. It wasn't because they had some massive ad budget. Or some magical funnel template. Or even some guru-blessed Facebook targeting hack.It worked because they understood something most education businesses completely miss.See, when you're selling to stressed-out Singaporean parents whose kids are drowning in practice papers but still not seeing results, you can't just slap up an ad that says "sign up for our tuition program."That's boring. Generic. And frankly? A little tone-deaf.You need to speak to the REAL pain. The anxiety. The helplessness. The feeling that they're somehow failing their child despite doing everything right.And then? You need to offer them clarity instead of more chaos.In this episode, I break down exactly what we did for this client and why it worked so damn well.You'll discover:Why leading with value (instead of immediately selling) is the secret weapon most education businesses ignoreThe exact 3-day crash course structure that got these results... and why "no replays, no recordings" actually INCREASES attendanceHow to write ad copy that makes your target audience feel seen and understood (without being manipulative)The difference between vague promises like "improve your grades" and specific ones like "salvage 10-15 marks with the AIC strategy"Why understanding emotions is more powerful than hitting people with logic bombsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Before you partner up with any marketing agency, make sure you know what they stand for and what they stand against. Why?‘Cos if your values and beliefs don’t align, chances are you’re gonna end up WASTING your time, money, and energy.After nearly 30 years in the industry I know what it’s like to both run a business and to get burned by crappy partners or agencies – so these are the philosophies I’ve developed over the years that focus on EVERYONE winning.You'll discover:Why ‘fixed fees’ are a recipe for disaster in the marketing worldThe things you should NEVER half-ass on if you want successful, profitable adsWhich ‘vanity metrics’ peddled by agencies are actually BS (and a money sink!)The no.1 thing both businesses and agencies do that kills growthThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Ever wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups?Here's the thing most marketers get dead wrong.They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point.But then they send all that traffic to a landing page that completely ignores what made people click in the first place.It's like inviting someone to a barbecue and serving them sushi when they show up.In this episode, I'm breaking down how we took a public speaking coach from 300 leads per day to over 900 with one stupidly simple landing page change.And before you think this was some complex funnel surgery that required a PhD in conversion optimization...Nope.The fix was so basic it almost felt like we were cheating.You'll discover:The one thing 99% of marketers miss when connecting ads to landing pages (it's not what you think)Why our client's "decent" landing page was actually sabotaging his best-performing ads The exact headline switch that boosted conversion rates by 30% and ROAS from 1.6X to 2.7XThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Ever had an ad campaign that was bleeding money faster than a punctured water balloon?We've all been there. You throw everything at it. New headlines, different images, fresh targeting. And still... crickets.But sometimes the solution comes from the most unexpected places. Like a talking cat with a cigarette. (Okay, maybe not the cigarette part.)This episode is about one simple psychological trick that turned our worst-performing campaign into a money-printing machine. And it all started when our ads manager had what she calls "a moment of beautiful insanity."Here's what you'll discover:• Why most Facebook ads fail (hint: they all look exactly the same)• The "Pattern Interrupt" technique that stops people mid-scroll • How we used cultural insights to slash our cost per lead and boost sales • The difference between being weird for attention vs. being strategically different • Why your messaging still needs to be solid before you get creative with visualsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

"If someone says email is dead, what they really mean is my emails suck."Harsh? Maybe. True? Absolutely.With nearly 5 billion email users on the planet, the problem isn't that email doesn't work. It's that most people are doing it completely wrong.While everyone's chasing the latest social media algorithm or crying about Zuckerberg changing the rules again, smart marketers are quietly building email lists that return $36 to $42 for every dollar spent.But here's the catch: You can't just slap some words together, ask people to buy your stuff, and expect them to whip out their credit cards.In this episode, you'll discover:The three non-negotiable elements that separate newsletters people delete from newsletters people actually read (and buy from)Why that "friendly neighbor with food" approach beats aggressive sales pitches every single timeThe incredible comeback story of a property investor who went from millions in debt and standing on a bridge ready to end it all... to becoming richer than he ever was (and how his personal story became his secret weapon)The two parts of every email that get read the most (hint: one of them isn't what you think)Why consistency matters more than perfection when building trust with your audienceThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

It still amazes me that SO many people DON’T use emails for their marketing…Or they think that it’s ‘dead’ in 2025.Well, maybe this case study can finally convince you that emails are still by and far one of the most powerful marketing tools you have today!Check it out on today’s podcast.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

We were working with a tuition center who was struggling with their ad costs. Nothing crazy wrong with their campaigns, but the numbers just weren't where we wanted them to be.Then we had ONE conversation that changed everything.One small shift in how we thought about their target audience. And boom – cost per lead dropped from decent to absolutely ridiculous. We're talking 97 cents per lead, ridiculous.The crazy part? We could have tried this approach months ago. It was hiding in plain sight the whole time.If you're running ads for any business where the person who pays isn't necessarily the person who uses the product or service... you're gonna want to hear this.Because sometimes the smartest marketing move is also the most obvious one.What targeting tweak helped us slash costs by over 50%? Listen now to find out!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Imagine pitching a great business idea to a room filled with 100 people...…and only SIX of them end up booking a call with you.Ouch…That's exactly what happened to one of our property investment clients. Great content, engaged audience, but his webinar’s conversion rate, sadly, was less than ideal.So we rolled up our sleeves and helped him restructure his entire webinar approach.The results?From 6%, his closing rate jumped to a whopping 28%. Ooohlala. 🤌Here’s how we did it.In this episode, you'll discover:The power of incorporating a short, but powerful personal story into your webinarOne mistake that many webinar speakers make (that tanks their closing rates)How to use the Q&A sesh to squash objections and boost conversionWhy having too many offers can actually backfire on salesThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

What if there was only ONE thing preventing your webinar from being profitable?And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time?That’s kinda what happened with one of our clients, a public speaking coach.His first webinar tried tapping into the sexy “professional speaker” market…But we realized the second time around, that he could potentially land even bigger fish by making this ONE simple tweak.In this episode, you’ll learn:The 250X market opportunity hiding in plain sight…Why your webinar chat box might contain the secret to doubling your conversionsHow to spot when you're fishing in the wrong pond (& when to pivot)The ‘counterintuitive’ pricing strategy that actually INCREASED our close rateThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches, experts, and founders to scale their businesses with Webinars, Seminars, and AI. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for businesses and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Ever thought about crushing your SaaS sales with Webinars?Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry.Fair bit of warning though…It’s got the good, the bad, and the ugly… 🫣Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered!So if you want to learn how webinars could help your SaaS business AND avoid mistakes so you can crush those sales faster, this episode is for you.You’ll learn:What worked: Our strategy for cutting CPL from $11 to $5.5The best funnel that helped us achieve 28% webinar show-up rateWhy influencer marketing doesn't guarantee smooth sailingSilly mistakes to avoid (that could tank an entire campaign)Plus… a horrifying revelation at the very end of the episode…(Don’t say I didn’t warn you!)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches, experts, and founders to scale their businesses with Webinars, Seminars, and AI. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for businesses and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Having sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accountsThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Watch this episode on How to Build a Winning VSL Funnel: Essential Strategies for High-Ticket Sales !Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that  can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWhat types of partnerships we tapped into that got us free advertisingThe strategy to sell tickets 10x faster to this eventThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame themIf you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have winning ads – do you keep them, or tweak them?Then tune into today’s special case study episode of Founders Go Naked.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

People are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers.  This episode, I’ll show you how to build the perfect Challenge Funnel…You will learn:How to retarget your leads so they stay engaged with youWhy an optional ‘premium experience’ gives you the best quality leadsHow to engineer a multi-day challenge that wins your participants’ trustHow small wins lead to BIG outcomes (for you and the participants!)This funnel gets fantastic results if you do it right – so don’t miss out!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy is important and how to do itHow to create an offer that people will say yes toThe ‘must have’ components in your VSL funnel  We even use it ourselves for our own business – so we KNOW it works!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually want to buy your stuffHow to write  “winning messages” for your target audienceSimple ad setting tweaks to get more Return on Ad Spend (ROAS)This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news:I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinars will probably benefit from it. This episode, you’ll learn:Why SIMPLICITY is king when it comes to presenting WebinarsHow to break through people’s walls and speak directly to their HEARTTips on making your presentation look more CREDIBLE…and other important lessons from reviewing this client’s webinar.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Have you ever wondered how to get thousands of attendees to your webinars?For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting.But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon…Here’s what you’ll learn:How THIS system gets you low CPL (cost per lead) and fantastic returns in the long runHow to keep clients HOOKED to your narrativeThe power of the Internet’s oldest communication platformThe ONE thing that marketers tend to forget about their landing page…Why it’s important to haul ass when it comes to data analysisPlay this episode now to transform your webinar strategy and start attracting hundreds, if not thousands, of signups with less effort!This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if your Webinar ads are still going strong after one whole year?Normally, we’d pull the life support on such an old and dusty ad within weeks……to prevent people from getting bored looking at the same ads over and over again.But there ARE exceptions to the rule.For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit.More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane.That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!).You’ll learn how to craft an amazing video ad, specifically:How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games)How to make people CURIOUS enough to want to read or watch MOREKnowing when to REFRESH your ad and when to CHANGEThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS.Obviously, that’s going to be a great help when it comes to marketing your webinars.But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories?The short answer is: no… because everyone is doing it. The long answer is: no… because you need something else too.And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market!(And in the process, helping him get six figures in sales!)Today, I’m going to break down the 5 specific things we did to help our client achieve that.You’ll discover:What data to look at to differentiate between what’s working - and what’s trashHow to create an EFFECTIVE sales funnel for your webinarsHow to turn your landing page from generic… to irresistibly SEXY to your clientsWhy it’s important to keep refreshing your adsHow annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can beThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads.Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.  As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one!And that’s just one of the THREE common mistakes we’ll be talking about in this episode!2024 has rolled in and with it, things are just a little bit different.So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button!In this episode, you’ll discover:Why data collection is important when it comes to boosting your ROASA powerful two-step approach that can reduce cost per lead up to 40%Why awesome copywriting or video can’t help you if you’re missing this one thingThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.If you’ve ever wondered why your ads are not performing as well as they should, here’s why:Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.If you are emulating the gurus with your ads… … Or simply asking ChatGPT to create the ad for you… … You’re gonna end up seeing your money turn into smoke.  Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook. And in this episode, we’ll be discussing 7 ways to help you achieve that.  You’ll discover:How to take advantage of current trends to get more people hookedHow generating controversy can be an EFFECTIVE techniqueHow to make your idea, whether new or old, seem FRESH to your customersThe way to craft hooks that suit your ads and reel people inThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Are you looking to cut down on your webinar’s advertising costs?After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.Yeah - it’s THAT impactful.I’d even go so far as to say it’s our #1 secret sauce to winning with ads. So if you’re interested in slashing down that webinar lead cost then this episode is for you.You’ll discover:What a Customer Avatar is, and why it’s important to develop oneHow easy and effective it is to do AI-assisted market researchHow to understand what your customer REALLY wants through their pain points and desiresHow to translate your research data into HIGHLY effective ads PS: While these tips are primarily for webinars, they apply to any business, really. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

We’re on a mission to make webinars sexy (and profitable) again.Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits!Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead.If you’re looking for a very sexy profit on your webinars, then start here.You will discover: The first and most important element of marketing that most people forget The simple way to differentiate yourself and make people remember you. The costly mistake people make when advertising on social media The one tip that could double your Webinar page’s sign up rate How to guarantee your video ad will workThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What’s this show all about? And as a Business Founder, how will it profit you? No, it’s not an 18+ rated podcast. And no one is actually getting nude (sorry fellas!)But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show.   In this episode we’re gonna set the stage for this podcast. WHAT it’s all about, WHO it’s for, WHY should you listen to it and WHEN new episodes will arrive. We’ll also explain why we started this podcast. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com