#15 Embodying your Leo Archetype

Send us Fan MailExploration and insights into the Leo archetype and how to use it in your branding as a creative Entrepreneur or recognise it in all your clients, friends, family and partnersLeo’s got the hair. Have you ever met a Leo who can’t hair flick and giggle. It’s the look at me sign of the zodiac. Leos are fixed sun they want to identify and call out who they are, be acknowledged for that position and sustain it. They like to play, create and rule. And they want others to notice. Leo is the first social sign and it wants to rule the sandbox.Skillfully expressed, Leo embodies confidence, leadership, and the ability to inspire and uplift others. They bring joy and excitement wherever they go, encouraging everyone around them to embrace their own unique light. However, when unskillful, Leo may become overly me, me look at me ego-driven, seeking attention and admiration to fill their own insecurities.As Leos develop on their archetypal journey, they dive deeper into the principles of the disciplines and devotions in life, love, and work. embodying the Yama of Satya, truthfulness, they courageously express their authentic selves and encourage others to do the same. Leos give us a licence to express ourselves leading by their bold examples. In their creative pursuits, they cultivate the Niyama of Svadhyaya, self-study, exploring their inner depths to fuel their artistic endeavors.Now, let's explore the experiences a Leo brand naturally offers. A Leo brand is all about creating magical and captivating experiences that leave people feeling inspired and entertained. From theater productions and theme parks to innovative workshops and experiential marketing, Leos know how to create a sense of wonder and excitement for their audience.Let's meet the archetypal characters of the Leo brand:The Ruler, The Performer, The CreatorIn the market, Leo archetypes are perceived as confident, creative, and influential leaders. Salesmanship is second nature to them. They attract clients who are drawn to their captivating presence and seek experiences that ignite their passion and self-expression. Ideal clients for a Leo brand are individuals who crave inspiration and want to feel special and seen but find it hard to step into this performative part of themselves.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars