Discipline of Freedom

Send us Fan MailIn this episode, I’m joined by Saoirse Connolloy — author, activist and founder of Rebel Ma — who shares her journey from corporate communications in Sydney to building a global publishing collective from Bali.But this isn’t a 'quit your job and follow your dreams' story.It’s a conversation about:The discipline behind desire-led livingWhat happens when growth outpaces structureThe pressure expansion places on partnership and familyWhy systems, support and architecture matter just as much as visionThe difference between romanticising freedom and building itWe explore the tension between feminine flow and masculine structure, the cost of ignoring capacity, and the reality that building something meaningful requires more than inspiration.This is about identity evolution in real time.Because the question isn’t whether you’re called to expand.It’s whether you’re building the structure that can hold it.You can find Saoirse at Rebel Ma Rising and sign up to her summit Rise of the Rebel Matriarch March 2-6 2026. You can find all session on YouTubeIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailInfluence hasn’t disappeared — but the hierarchy behind it has.We’ve moved from broadcast persuasion to networks of trust, where authority is built through interpretation, lived experience and structural coherence rather than visibility alone.In this episode, I explore why many founders and leadership teams feel growth exhaustion despite increased exposure, and how trust signals — not attention — now drive sustainable momentum.We look at the rise of contextual authority, the decentralisation of influence, and what this shift means for brand positioning, leadership and growth architecture.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailWhy Timing Matters More Than EffortMost people don’t have an effort problem. They have a timing problem.In this episode, Eilish explores why so much hard work goes unrewarded — and how learning to recognise when to act matters more than pushing harder.Using the example of Fever-Tree mixers, zodiacal timing, and the lunar cycle, this transmission reframes success as a pattern-recognition skill rather than a productivity issue.This episode is for anyone who feels capable, committed, and tired — and suspects there’s a more intelligent way to move.We explore:why solving the right problem matters more than solving the loud onehow timing quietly determines whether effort compounds or collapseswhat the moon phases teach us about initiation, momentum, completion, and releasehow attuning to rhythm builds trust in intuition and decision-makingThis is not about doing more. It’s about wasting less.In this episode, we cover:The difference between the presenting problem and the problem worth solvingThe Fever-Tree story: pattern spotting, market timing, and strategic restraintWhy effort fails when timing is offCardinal signs and different modes of initiation (Aries vs Cancer)How the New Moon sets the energetic theme of a cycleCrescent and First Quarter phases as experimentation and momentumWhy feedback timing matters as much as actionHow tracking the moon sharpens intuition and decision-makingWhy aligned decisions leave no ‘hangover’Referenced in this episode:The Moon Cycles Calendar (free reference tool)Lunar phases: New Moon, First Quarter, Full Moon, Last QuarterZodiacal timing and embodied decision-makingResources:Download the Moon Cycles CalendarJoin The Signal newsletter Structure supports. Systems liberate.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIn this episode of The Discipline of Freedom, I sit down with Antonia Perricone—named by Denizen Magazine as one of Sydney’s ten up-and-coming artists and listed among Australia’s top 100 Hot and Collectable. Her story is anything but typical. The daughter of Sicilian immigrants, she grew up in Sydney’s western suburbs, far from the art world she would later redefine. After a first career in fashion and raising four children, Antonia returned to art school to show her children—and herself—what’s possible when you go beyond the limits of expectation. We talk creativity, culture, money, motherhood, and the courage to build a life and legacy on your own terms.Antonia's website  Antonia's instagram If you’re ready to turn your own story into strategy, start with Brand Signals—your first step toward an embodied, profitable brand that truly speaks your language.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIn this solo episode of The Discipline of Freedom, Eilish explores a paradox every creator must face: true creative freedom comes from constraint. Drawing on design thinking, astrology, and lived experience, she reflects on cycles, mastery, and the power of choosing a clear form, focus, and direction. From Coco Chanel’s iconic silhouettes to a real-time breakthrough with a ceramic artist stuck in survival mode, this episode reveals why saying no to most things is the fastest path to becoming exceptional at your one thing. Eilish weaves together creativity, business, embodiment, and mindset, reminding us that mastery compounds when we integrate our past, compost what no longer serves, and commit to a vision we trust deeply. This is an invitation to stop scattering your energy, choose your constraints, and practice the discipline that makes freedom inevitable.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailThis episode explores relationships and speaking so you’re understood—especially by clients. I ask: are you using their language? Stories serve the listener, not the teller. In Libra season (relationship queens and kings), I share a personal moment of 'perspective' honesty—naming my dismay in academia—and how disruption, curiosity, and pattern-spotting became my craft. We unpack the 'irony of expertise,' why branding is storytelling, and how resonance happens when your words match your audience’s world. Presence matters: embodiment, practice (yes, the 10,000 hours), cycles, pace, and reading the room. My role isn’t to 'perform' expertise; it’s to midwife yours—helping you recall, re-member, refine, and declare the stories that move work forward. Keep a notebook/voice memo handy. If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIn this episode of The Discipline of Freedom, I sit with Pablo (architect) and Luca (business heart) in their luminous stores in Ciutadella, Menorca. We speak in English with a little Spanish threaded through; I considered translating it, but the conversation belongs exactly as recorded—in their space, with their energy. We talk design, devotion, craft, migration, and the courage to follow the gravitational pull of beauty until it becomes a business and a life. You’ll hear how two cultures and two temperaments shaped two standout stores—and a shared legacy in the making. If you visit Menorca, find them at Espacio 5 and Espacio 22. Follow them on Instagram: espacio22menorca and espacio5menorcaIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailOur purpose, prosperity, pleasure and liberation is encoded into our birth chart. I see the birth chart as a blueprint, a map of sorts and then we get to choose how to live the adventure. This episode explodes the myth of purpose and reframes it as a path we make by walking it. Pressure's off :-)Here's the link to the program I mention that's starting in June https://www.eilishbouchier.com/beyond-business-academyDM me on insta @eilishbouchier if you want to chat and find out moreIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailDr John Lethbridge is an internationally renowned artist, astrologer and life long learner and facilitator of the exploration of the psyche. John is one of those humans who brings a magic to the articulation of our archetypal journey and how it helps us navigate this world. You can connect with John at [email protected] if you feel inspired to have a reading with him. EnjoyIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailThis is a conversation with Bloss Hickson, who is a pioneering farmer and artist in the Arcadia region in Southeast Queensland. She's passionate about biodiversity and planting trees to protect the Australian landscape. It's a most wonderful weaving conversation about having the conviction to hold your vision when all around you are doubting you and you've been described many times in your life, as there being not worse than being just a girl.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailThis is such a fun conversation that looks at the outer planets and how they impact us generationally and personally. Get a sense of the context of how these planet placements affect particular moments in our culture and society. Ann Louise Holland aka Venus and Venus is a Leo 12th house sun so shies aways form the spotlight but on this occasion gives us a rare glimpse into who she is and how astrology found her and has travelled with her from her very early yearsYou can find her course which is starting 19 November 2024 as Pluto enters Aquarius here Venus and Vesta Evolutionary Astrology CourseFollow here on instagram herehttps://www.instagram.com/venusandvesta/If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailScorpio is all about transformation, intensity, and diving deep into your soul’s purpose,Its energy makes this New Moon the MOST powerful catalyst for clearing for new beginnings. Lay the seeds for what will reap rewards in the next 18 months at the 2026 Scorpio Full moonSo if you’re feeling stuck in your business or life (because let’s be honest everything’s connected and the energy from one area of your life can’t help but seep into other areas. Are you dreaming of when you can really do work that is not only filling your bank account but feels worthwhile and fulfilling too, not only paying your mortgage and but building your legacy too.Or perhaps you've launched a business, but are ready to crash and burn it because its burning you out leaving you feeling exhausted and thinking what the fuck is this all aboutIf this resonates with you, it’s time use the power that is this Scorpio New moon to align you with YOU which means aligning who you are with what you do. Imaging showing up in your business and life as a spiritual practice so you release those limiting beliefs, give up the relentless pursuit of more for connection and resonance, and finally own your story so you can integrate your powerIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailMars Retrograde 26.December.2024 - 23.February.2025In this episode I am joined by fellow astrologer Anastasia to explore the influence of Mars retrograde on life work and beyond. The discussion delves into how this cosmic event impacts each house differently, providing listeners with practical insights for all 12 rising signs rising signs. We talk about the balance of masculine and feminine energies, the significance of self-responsibility and personal desires, and the transformative power of perceived setbacks (not getting what you want might be the best thing :-)The conversation also highlights the importance of community feedback, emotional care, creative expression, and self-discovery through astrological insights. Referencing the wisdom and impact of notable figures like Alan Watts, Kurt Cobain and Viktor Frankl, we talk about the power of reframing stories converting suppressed emotions into positive actions and meaning so you may be able to see that everything that happens in life is for you. Through a rich blend of astrology, spiritual guidance, and practical advice, the episode encourages listeners to reflect on their own charts and embrace challenges as opportunities for growth and empowerment.00:00 Welcome to the Discipline of Freedom Podcast00:52 Introduction to Mars Retrograde02:52 Eclipse Season and Its Impact04:04 Sustainable Fashion and Personal Growth06:25 The Concept of Shipping and Global Supply Chains14:49 The Role of Mars and Jupiter in Astrology32:26 Mars Retrograde in Cancer and Leo44:47 Astrological Insights for Aries and Taurus51:14 Exploring Taurus and Mars Retrograde53:04 Gemini Rising: Redefining Values55:51 Cancer Rising: Personal and Physical Health59:30 Leo Rising: Dreams and Self-Expression01:04:52 Virgo Rising: Community and Self-Value01:12:49 Libra Rising: Career and Public Image01:19:20 Scorpio Rising: Belief Systems and Transformation01:24:09 Sagittarius Rising: Embracing Transformation01:27:14 Capricorn Rising: Relationships and Self-Governance01:32:05 Aquarius Rising: Daily Routines and Innovation01:35:37 Pisces Rising: Routine and Self-Expression01:38:16 Conclusion and Final ThoughtsEilish's Links:IG @eilishbouchier Podcast "Discipline of Freedom"Website eilishbouchier.comAnastasia's Links:Website anaryzh.comInstagram @anaryzhIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailSustainability and fashion are not new terms but when legislation comes to call it fuels action. Yolanda started in fashion retail at the age of 15 and is now spearheading the sustainability movement through her business the circular village. This conversation is also circular showing there's zero waste but as Steve Jobs suggested we have to live forwards but we often can't connect the dots until we look back.You can find Yolande at https://thecircularvillage.com.au/If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailNic Criticos works as the Creative Director for Store Design with Woolworths in South Africa and while he is passionate and speaks so highly of working there, Nic is living proof that our work is too narrow a definition of who we are. He cycles at sunrise, practices yoga and meditation and walks his talk as an inspiring role model for his children and anyone else who crosses his path. We talk about his life and work through the lens of his chart, his ADHD as a superpower and how he seeks the feeling of being uncomfortable and how he has created daily disciplines to nurture his creativity.Listen to a truly inspirational creative.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan Mailhttps://www.jaiyoga.com.au It's a great conversation about the power of yoga. And applying yoga teachings in your daily life so you feel more powerful in all your relationships - with yourself, love, work and everything else. I worked with Jane last year on her brand strategy and we came up with this concept of fearless beauty. And as we weave our way through the conversation, Maybe you will find your own entry into that fearless beauty for yourself. You can find Jane and her teacher training at jaiyoga.com.au   If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailExploration and insights into the Pisces archetype and how to use it in your life + work to understand your relationship with yourself, your partner, work, money, body and everything and everyone else. Embody your brand archetype to build your reputation and brand with credibility and authority as a creative entrepreneur or recognise it in all your relationships with your partner, clients, friends, familyIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailExploration and insights into the Aquarius archetype and how to use it in your life + work to understand your relationship with yourself, your partner, work, money, body and everything and everyone else. Embody your brand archetype to build your reputation and brand with credibility and authority as a creative entrepreneur or recognise it in all your relationships with your partner, clients, friends, familyIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailToday we’re going to explore and discover Capricorn the builder of the zodiac. Capricorn’s symbol is the sea goat with one step in the earthly realm and a foot in the underworld. It understands the power of taking consistent action to build a solid foundation and framework for your business and brand to be sustainable and also to value the power of being tuned in to the cosmic flow.Determine which house your Capricorn is in will depend on what area of your life is most impacted and how your Capricorn behaves. Mine is in my 11th house which brings a consciousness to how I build community.Capricorn, the architect of empires in the zodiac. Capricorn is the final earth sign on our journey through the signs with its ruler Saturn the master teacher. Saturn teaches us the right thought, right action right feeling way of doing things with the overriding mantra of patience pays. Capricorns are the cosmic architects of success.Let's meet the archetypal characters of the Capricorn brand:The Builder: This brand constructs solid foundations, whether in business or personal development, guiding clients to create something enduring and impactful. They thrive in industries like real estate or construction, where their expertise is invaluable. The CEO: The CEO archetype reflects Capricorn's ambition, drive, and desire for success. This brand leads with authority and vision, making strategic decisions that propel their organization to greatness and are willing to make tough decisions to attain it. Capricorns often aspire to reach the pinnacle of their chosen fields and are willing to put in the hard work and discipline required to achieve their goals.The Father: This brand archetype represents Capricorn's strong sense of responsibility and authority. providing guidance, support, and structure, nurturing the growth of their clients or employees. They take on leadership roles and are seen as reliable, dependable, and protective.The Governor: This brand archetype emphasizes Capricorn's natural inclination toward leadership and governance. Capricorns have a knack for managing and overseeing various aspects of life, whether it's in their personal relationships or their professional endeavors. They excel in positions of authority, where they can make and implement decisions that affect others. Recognizing Capricorn archetypes in your personal and professional relationships is quite straightforward. They are the diligent workers, the ones who pursue their goals with determination and focus. They may appear reserved, yet their achievements speak volumes.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailThe explorer and meaning maker of the zodiac has the archetype of the philosopherprofessorexploreradventurerIt's the essence of treat everything as an experiment and knowledge without application is just more mental masturbation. Experiential wisdom is the medicine for Sagittarius who wants to do it all and know it all and needs to learn that great things take time. If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailScorpio teaches us how to work with change in the deepest way. It is the sign of deep and authentic transformation. It will not shy away form the challenges that are involved to move from one identity or state of being to another. It is the SA TA NA MA - infinity, life, death, rebirth of the zodiac. We are here to grow and evolve and we can do this embrace change with curiosity and enthusiasm or resist it and experience the deep pain of holding onto what is no longer ours. Change as we know is constant and being able to adapt makes life more joyful and pleasurable. Scorpio brands bring us on these transformational journey through experiences, products and processes whether they be movies, products, programs or conversations. We look at 4 scorpio archetypes who fall under our trailblazer with a story to tell. They are the MagicianShamanInnovator and VisionaryLearn how to recognise Scorpio brands, how to work with them and whom their ideal clients are. If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailExplore and discover Virgo, the sign everyone loves to hate because they tell us what to do, when to do it and how and the part that really pisses us off is that more often than not is that they’re right AGAIN. And remember we all have Virgo in our charts. Find where Virgo is in your chart to hear where you’re Virgo shows up and serves you.As the quintessential vestal virgin, Virgo is a healer, sage, translator and researcher. You know how to take care of mind, body and spirit for now and for the future. Virgos can be like vegans. You know they are because they tell you the best way to do things. Yet they’ll shy away from accepting the accolade of being right AGAIN. And yay for Virgo, because where you have it in your chart you have the power to heal, make whole and do better and betterer, because Virgo gets off on diagnostics, figuring out what’s wrong and making it better. In business, in love and in life this makes everything sweeter because like a well oiled machine, it works. And we all not only need this energy to take care of ourselves so we can serve others - we want it. Let’s be honest, life’s just better when you know where you left your keys, the bills are paid, your calendar tells you what’s on today and dinner’s taken care of. Thomas Jefferson had this no nonsense hardworking sign down with his quote“I’m a great believer in luck, and I find the harder I work, the more I have of it.” They like to gather data, analyse, allocate and organise. Yes they are grounded and what’s more they are connected to spirit (when they don’t forget this)Planetary Ruler Mercury - intelligence and trade, analytical and logical Mantra I serve and when they are doing it right first themselves and then othersEnergy Polarity: Yin/FeminineElement EarthQuality Mutable -  which means it’s flexible, adaptable and preparing for change. Scent Virgos gravitate towards light florals and mossy green fragrances with a deep forest vibe. They smell earthy and grounded because they areThe archetypal characters of the Virgo brand:The SageThe HealerThe TranslatorThe ResearcherIn the market, Virgo archetypes are perceived as knowledgeable, reliable, and practical guides. They attract clients who seek solutions to everyday problems and desire a sense of order and structure in their lives. Pisces is their relational opposite and on the polarity axis of service and health, these two rule physical and mental vitality. They are often in service to others, but teach the other the importance the dance of giving and receiving. Understanding the intrinsic balance between Pisces emotional sensitivity and imagination alongside Virgo’s practical logic becomes crucial for this duo to experience and embody. They make ideal clients for each other so one doesn’t get lost in a cloud of fancy and the Virgo doesn’t get stuck in the dreary details of daily life.Check your chart for where Virgo shows up to see where you gather data, diagnose and allocate resources effectively in service of you business in the area ruled by each of the houses  1st House brand identity and brand leadership2nd House: brand values and how you add value and create income 3rd House: brand message and communications4th House: owning your story, presence andIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailExploration and insights into the Leo archetype and how to use it in your branding as a creative Entrepreneur or recognise it in all your clients, friends, family and partnersLeo’s got the hair. Have you ever met a Leo who can’t hair flick and giggle. It’s the look at me sign of the zodiac. Leos are fixed sun they want to identify and call out who they are, be acknowledged for that position and sustain it. They like to play, create and rule. And they want others to notice. Leo is the first social sign and it wants to rule the sandbox.Skillfully expressed, Leo embodies confidence, leadership, and the ability to inspire and uplift others. They bring joy and excitement wherever they go, encouraging everyone around them to embrace their own unique light. However, when unskillful, Leo may become overly me, me look at me ego-driven, seeking attention and admiration to fill their own insecurities.As Leos develop on their archetypal journey, they dive deeper into the principles of the disciplines and devotions in life, love, and work. embodying the Yama of Satya, truthfulness, they courageously express their authentic selves and encourage others to do the same. Leos give us a licence to express ourselves leading by their bold examples. In their creative pursuits, they cultivate the Niyama of Svadhyaya, self-study, exploring their inner depths to fuel their artistic endeavors.Now, let's explore the experiences a Leo brand naturally offers. A Leo brand is all about creating magical and captivating experiences that leave people feeling inspired and entertained. From theater productions and theme parks to innovative workshops and experiential marketing, Leos know how to create a sense of wonder and excitement for their audience.Let's meet the archetypal characters of the Leo brand:The Ruler, The Performer, The CreatorIn the market, Leo archetypes are perceived as confident, creative, and influential leaders. Salesmanship is second nature to them. They attract clients who are drawn to their captivating presence and seek experiences that ignite their passion and self-expression. Ideal clients for a Leo brand are individuals who crave inspiration and want to feel special and seen but find it hard to step into this performative part of themselves.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailCancer, the loving and caring archetype of the zodiac creates a sense of belonging and security in every aspect of life. But just like the ebb and flow of the tides, Cancer's journey can lead them to both skillful and unskillful expressions.Skillfully expressed, Cancer is the embodiment of emotional intelligence, intuition, and deep empathy. Unskillful, Cancer can become overly protective, prone to mood swings, and overly dependent on others.Cancer brand is nurturing, caring, and deeply in touch with their clients' emotions. Let's meet the archetypal characters of the Cancer brand:The Nurturer: This brand showers its customers with love and care, making them feel like part of a family. Example of the Nurturer archetype is Dove, a brand that promotes self-love and body positivity.The Caregiver: This brand takes care of its clients' needs, providing solutions and support. Healthcare brands, such as Johnson & Johnson.The Protector: This brand is fiercely devoted to its customers' safety and security. Classic example is ADT, which emphasizes the peace of mindIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailExploration and insights into the Aries archetype and how to use it in your branding as a creative business owner or recognise it as a clientIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIn the brand archetypes wheel that are ubiquitous on the web these four categories are facilitator, mentor, connector and leader and this works well when working in corporate. I’ve found for creatives and entrepreneurs in the online world whom I work identify themselves quite differently - they are all doers and self starters in their own way, passionate and committed to making their dream real and getting results for themselves and their clients. Now please note this doesn’t mean working with just one type of client but they fall under these four clear personalities. Dream weaversTrailblazersGuidesMakersYour brand is the essence of who you are and how you communicate with the world. It shapes your reputation, attracts your audience, and differentiates you and your offerings from others in your space. By understanding your personality traits and leveraging them in your brand, you can create a truly distinctive and authentic signature brand that truly stands out and rings true at every touchpointMost try to differentiate through competition - compare and contrast is exhausting and never ending. True differentiation emerges through integration which is how I have always worked with my clients.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailThis week we’re going to talk about brand archetypes and how to use them in your life + work to bring your stories to life so you magnetise those you resonate with your offerings and your magic. We’ll be looking at them in the context of astrology - connecting the signs with the different archetypes. I use these in my brand strategy work so you can better understand yourself and those you interact with to create a clearer and stronger brand voice. Clients often use a brand archetype to create a superhero for themselves, much like an alter ego that they use on their pathway to embodying their future self This episode sets the foundation for a series where we’ll explore each of them in depth so you can identify them in yourself, your partner, clients and all your relationships. People become more fun when you can see them in this way it allows you to have more insight, compassion and of course be more mischievous too. Work as purposeful and profitable play and all that and You’re sure to have heard how important storytelling is for brand-building and marketing. And I’m here to compound that story but to give you a foundational framework to build those stories that are only yours to tell. Brand archetypes brings a sense of play when beginning to build the foundation of a grounded brand strategy. Like all great tools they contain and liberate, direct and focus. So today I’m going to set the scene with a brief history of archetypes and give you an overview of brand archetypes and 3 ways they work in brand story tellingFirstly, our brains are wired for story so we naturally personalise things that aren’t even human. By aligning your brand with a universally recognized character, symbol, or theme gives your audience and customers a way to relate to your brand on a deeper, more essentially human level. Secondly, businesses and brands today are in conversation with their clients. While you are broadcasting through your channels, your clients have direct access to respond to you with their feedback. It’s no longer a monologue, it’s a dialogue - a co-creative relationshipThird, Clients who love you and what you help them do are also archetypes. By using astropowered brand archetypes, you can speak directly to your clients so they immediately identify that you are for them. They self-select that you can help them solve their problems in your area of expertise. They see and feel a vibrational match in that I want what she’s having way.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIn the lineage of yoga that I practice there’s a quote that You should make yourself so happy, that by looking at you, other people become happy.”We’ve all met people like this. People that regardless of their age - they project a kindness, joy and a smile in the mind that radiates from the inside out. They are no more protected from the world’s troubles than any one else but it’s like that stuff bounces off them. You immediately feel calmer and happier just being in their presence. What’s their secret?Heaven and hell are not geographical, they are psychological. They are not reserved for the end of your life, they are here and now. In the context of this conversation in the 7 steps to happiness. Any time there is a disturbance in your mind you are entering hell. When there is peace and acceptance and silence you are experiencing heaven - happiness. Note I am not saying you are in heaven or hell you are experiencing them. You can choose to enter and leave either at any time. The challenge is having the awareness to know that the door to each are open in every moment and which one you choose depends on your consciousness.I’ve come to learn that happiness exists when there is no choiceCould you entertain that happiness is the outcome of living a fulfilling life.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailThe 6th step on the 7 steps to freedom and happiness is sacrifice At its essence sacrifice is an offering - that, there’s, a reframe if ever there was one. Which of course brings the concept of the stories we tell ourselves influence the stories we tell others front and centre. And where do stories begin but in our imagination soCan you imagine that instead of giving up something you want you’re giving something away that no longer fits you and in the context of happiness you are giving away what you neither need, want or desire so you clear the path to your joy.And this is the simple secret to sustainable happiness - cultivating a practice of doing more of what you love and less of what rubs you the wrong way. And while simple does not mean easy, it's makes total sense. Love to hear you thoughts and questions.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan Mailin this episode we'll talk about grace but more than that we'll feel it and recognise when we are in its presence. Grace is beauty, it is beyond control and fear. It just is. Where there is grace, there is no interference, no gap between two people, no hidden agenda.We all want grace, to be graceful. Yet few of us can master it. It’s all in and it’s truly unattached. It’s pure. It’s power. It’s presence. It’s forgiving, curious, non judgemental and if you can invoke it and evoke it in your branding others immediately resonate with that' I want what she's having curiosity and magnetic pull towards you.If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars

Send us Fan MailIf you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars