15: How Tinder Reclaimed "The Swipe"

Episode 15 of the Brands & Campaigns podcast, hosted by EKR, titled "15: How Tinder Reclaimed "The Swipe"" was published on May 29, 2024 and runs 34 minutes.

May 29, 2024 ·34m · Brands & Campaigns

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Summary

To many people, Tinder has gained a reputation as the app for hookups and shallow connections. In their recent campaign, they aimed to embrace ALL of the potential connections that “Start With a Swipe”. Kevin Mulroy, partner and executive creative director at Mischief USA, joins Camden to share how they used that perception to steer the conversation in a fresh direction. Kevin also talks about what went into the production of this vibrant campaign. Later in the episode, Kevin and Camden compare this campaign to recent work from Tinder competitors. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

Episode Description

To many people, Tinder has gained a reputation as the app for hookups and shallow connections. In their recent campaign, they aimed to embrace ALL of the potential connections that “Start With a Swipe”. Kevin Mulroy, partner and executive creative director at Mischief USA, joins Camden to share how they used that perception to steer the conversation in a fresh direction. Kevin also talks about what went into the production of this vibrant campaign. Later in the episode, Kevin and Camden compare this campaign to recent work from Tinder competitors. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

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