15. How To Use Stories To Sell :: Part Four - The Shift

If you've ever heard someone say to "sell the transformation" - this is what they mean. We're wrapping up our four part series by diving into how to clearly articulate how your product or service can create a shift in your customer's life, and how to do it in a way that captivates their attention and makes converting them to a customer seamless. Listen in to hear: How to tap into feelings instead of features when selling A real life example of a famous piece of oratory history and how it follows this exact formula What a true sales story sounds like Find Part One in Episode 12, Part Two in Episode 13, and part Three in Episode 14. ---- Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact  Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com