#15 Myles Madden: Sr. Manager, Demand Generation at Observe.A

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Demand Generation is all the hype. But what is it?Is it the same as lead gen? How's it different?*Myles Madden flies in with answers.He dives deep into:– The difference between demand gen and lead gen– The importance of being artful and analytical in marketing– What "dark social" is and how to use it to your advantageWho's this episode for?(1) Any marketer who wants to get better at demand generation(2) Anyone running ads and wants to balance art and analytics betterMyles has earned experience, which makes his insights carry weight. I'm grateful he gave up 40+ minutes with me almost a year ago, and I hope you get as much as I did from this conversation.// GUEST LINKS //– Myles Madden's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.