PODCAST · business
On Marketing
by Jordan Ogren
What is marketing? Ever had that thought? No? Well, I have. Quite a bit, weirdly.Oh, hey there, I'm Jordan 👋. I'm from Wisconsin, and I'm on a Frodo-like journey to discover what marketing is. Like, really is.Not the fluff. Or the hype tactics. The real stuff.Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.I ask two questions on each episode- What is the job marketing should get done in a company?- What is the job/purpose of life?This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.I hope you join me on this journey!
Episodes
-
Personal branding without being performative (Meetup #1)
After giving (or interviewing) 250+ in-person/virtual talks, I still cringe when I rewatch myself. This June's Expert talk I gave was no different. The amount of "so's", "um's", and "obviously's" 🤢🤮 Yet the content (meat of the talk) is still 🔥 The session was titled, "How to build a personal...
-
Aleesha Shakeel (On Marketing #80)
Meet Aleesha 👋 She's a Fractional Creative Manager and Brand Strategist, helping build cohesive, high-end brands that support growth, instead of lagging behind it. I first met Aleesha via LinkedIn DMs on August 16th, 2023. We went on to co-write a LinkedIn post and always knew I wanted her on…
more -
Christine Orchard (On Marketing #79)
Meet Christine 👋 She's the founder and chief strategist at Orchard Strategy—a boutique content marketing agency that helps founders attract clients on LinkedIn without relying on cold outreach or cringe-worthy content. Christine has written more than 2,800 LinkedIn posts and led Arc.dev from…
more -
Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman
What if almost everything you were told about marketing was...false. Bob believes that And he doesn't just point out why it's wrong. He provides better ways forward. This was one of those books I wish I had read earlier But better late than never I hope you enjoy the review :) -- 📺 Click to…
more -
On Growth #3: Natalie Marcotullio
Meet Natalie 👋 She's the Head of Growth and Product Marketing at Navattic. She brings fresh eyes to the growth function with just under a decade of experience, spanning roles such as Head of Growth and Operations, Marketing Director, and even Chief of Staff. She shares her wisdom and humanity...
-
On Marketing #78: Lee Densmer
Meet Lee 👋 She is a content strategist and content operations expert who's ran her business for the last three years. She has over 25 years of business experience, with over 12 years directly in marketing. But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this…
more -
On Growth #2: Inês Barros
Meet Inês 👋 She's the Head of B2B Growth at Sword Health She's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that? I believe the best future marketers will have a deep expertise in growth (even though Davide said he never hires marketers for...
-
On Marketing #77: Devin Bramhall
Meet Devin 👋 She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer. Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor). This provides her with crisp and *actually helpful advice for marketers. In…
more -
On Marketing #76: Shivani Persad
Meet Shivani 👋 She's an Events & Brand Marketing Manager @ Gymdesk Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing. In this episode, we talk about: - Why marketing's job is storytelling - The do's and don'ts of storytelling -...
-
On Growth #1: Davide Grieco
Meet Davide 👋 He's the Head of Growth at Clay. Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay. In this episode, we talk about: - Why growth's job is to remove the bottlenecks to growth - The skills that make someone...
-
On Marketing #75: Mark Rogers
Meet Mark Rogers 👋 He's the Director of Content Marketing at Freshpaint. Mark has over a decade of experience leading marketing and content for organizations and within agencies. In this episode, we talk about: - Why marketing's job is to be the preferred solution - Where SEO and content…
more -
On Marketing #74: Jess Cook
Meet (THE) Jess Cook 👋 She started her career 20 years ago, copywriting for B2C brands And is now the Head of Marketing for Vector If you want to create better content that builds community, you need to listen to (and study!) Jess I hope you enjoy our conversation :) 📺 Click to watch on YouTube...
-
On Marketing #73: Natasha Geiger
Meet Natasha Geiger 👋 She's the Director of Marketing for the Greater Green Bay Chamber And an overall great human(!) She shares insights on modern marketing, leading a marketing team, and why she's slowing down to speed up. Enjoy the conversation :) 📺 Click to watch on YouTube 📹 Recorded on...
-
On Marketing #72: Pat Watters
Meet Pat Watters 👋 20 years into the game of marketing and still acts like I did when I started—eager, curious, and talking way too loudly about marketing. I love it. He shares everything he knows about modern marketing and shares a killer story about a Garth Brooks concert. Enjoy the…
more -
On Growth: Trailer
Meet the new On Growth series 👋 If you’ve ever wondered what growth is for, start here I draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTM We’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so...
-
Book Review #3: This Is Strategy by Seth Godin
What is strategy? How does one become "more strategic?" This Is Strategy by Seth Godin dares to put words to how to do strategy. -- 📺 Click to watch on YouTube 📹 Recorded on October 14th, 2025 -- In this book review, I cover Seth's newest book (and maybe worst-written one). It's a collection of...
-
On Marketing #71: Yune Wen Chia
📺 Click to watch on YouTube 📹 Recorded on July 11th, 2025. Meet Yune Wen Chia 👋 If you want to understand marketing better, he's your guy While only having 7 years of marketing experience, he gets it both theoretically and tactually Yune and I met over a LinkedIn post on my reflections on…
more -
On Marketing #70: Christine Bekyir
Meet Christine Bekyir 👋 And to be honest, this episode shouldn't be I connected with Christine on LinkedIn and then met her for coffee After chatting, I realized she knew a good amount about marketing She spent six years as a Paralegal for Brown County And is now an executive assistant at NWTC…
more -
On Marketing #69: Stephanie Yoder
Meet Stephanie Yoder 👋 If you want to master content, you need to listen to her She spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for Rebrandly I love her grounded takes on marketing, content, and especially AI I hope you enjoy :) 📺…
more -
On Marketing #68: Ghalib Hassam
Meet Ghalib Hassam 👋 If you want to master founder-led marketing on LinkedIn, he’s your guy An engineer with a Master of Science turned marketer/entrepreneur He has some of the most distilled and nuanced takes on content and founder-led marketing I hope you enjoy :) 📺 Click to watch on YouTube…
more -
On Marketing #67: Matthew Rawle
That's Matthew Rawle 👋 An owned media channel consultant Who knows his stuff when it comes to content, owned media, and social He shares some contrarian takes that I couldn't stop nodding to Another LinkedIn connection that turned into a great episode I hope you enjoy :) 📺 Click to watch on...
-
Friends of On Marketing #11: Hiba Amin
📺 Click to watch on YouTube 📹 Recorded on April 18th, 2025 As the first installment of Friends of On Marketing comes to an end I want to touch on something: Not all past guests are (or will become) friends It's the sad reality of business Sometimes it's transactional or can only be personable…
more -
On Marketing #66: Fergus Dyer-Smith
Meet Fergus Dyer-Smith 👋 A true expert in AI and how to apply it to our work He's one of the few voices I listen to in the AI space He's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale. Enjoy the conversation :)…
more -
Book Review #2: Day Trading Attention by Gary Vaynerchuk
Most marketers say they want attention Few know how to day trade it 📺 Click to watch on YouTube 📹 Recorded on April 15th, 2025 In this book review edition of On Marketing, I unpack Day Trading Attention by Gary Vee This isn't a hype piece (book) It's a reality check for marketers trying to keep...
-
On Marketing #65: Vivek Shankar
📺 Click to watch on YouTube 📹 Recorded on February 28th, 2025 Meet Vivek Shankar 👋 A content strategist and content writer Who I met through an initial disagreement On when/how we should use AI when writing (which we cover in this episode!) Enjoy the conversation :) // GUEST LINKS // Vivke's...
-
Friends of On Marketing #10: Mitch Schoenman and Timothy Wier
📺 Click to watch on YouTube 📹 Recorded on February 21st, 2025 Marketers need more friends in sales And I think the same is true for salespeople If they want to be more effective That’s why for today's Friends episode: I have Mitch from the sales world And Timothy from marketing Where we chat…
more -
On Marketing #64: Shannon (Sweeny) Curran
📺 Click to watch on YouTube 📹 Recorded on February 20th, 2025 Meet Shannon (Sweeny) Curran 👋 A fractional CMO and advisor With a killer track record in marketing, brand, and content And she's also a genuine human who is willing to share her wisdom Enjoy the episode :) // GUEST LINKS //…
more -
Friends of On Marketing #9: Matt Froehlich
📺 Click to watch on YouTube 📹 Recorded on February 14th, 2025 The only reasonable excuse for (almost) releasing this late: Being a dad Which is meta, as this episode is all about fatherhood And DTC, paid ads, and AI Enjoy the episode :) 🗂️ Matt is from Season 3, Episode 1 // GUEST LINKS //...
-
On Marketing #63: Lashay Lewis
📺 Click to watch on YouTube 📹 Recorded on February 17th, 2025 Meet Lashay Lewis 👋 Queen of BOFU (bottom of the funnel) content She spent a decade as an in-house content strategist Then, she decided to do her own thing with Authority Plug Lashay gets content, and she shares plenty of gems in…
more -
Friends of On Marketing #8: Diandra Escobar
📺 Click to watch on YouTube 📹 Recorded on February 14th, 2025 From SEO ranches to getting fired by a friend to then building a 6-figure agency Diandra tells it all in this episode And my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving for If you...
-
Book Review #1: Permission Marketing by Seth Godin (1999)
📺 Click to watch on YouTube 📹 Recorded on February 12th, 2025 What can we learn from a 1999 marketing book? Surprisingly, a lot Especially when it’s Seth Godin’s Permission Marketing In this new format, I share: - An overview of the book - Caveats on what isn’t applicable - 5 insights still...
-
On Marketing #62: Neil Stoneman
📺 Click to watch on YouTube 📹 Recorded on January 17th, 2025 Meet Neil Stoneman 👋 The Director of Content Performance at Velocity Partners A kick-ass B2B marketing agency where he's worked for the last 16 years I've followed Velocity and Neil's work since starting in marketing If it's not…
more -
Friends of On Marketing #7: Derek Laliberte
Click to watch this episode on YouTube 📺 "If you want to eat, you must learn to hunt." With a career in sales, Derek knows how to hunt And he knows a lot about marketing AND and he brings much contrarian advice Sit back and enjoy this episode 📹 Recorded on January 22, 2025 🗂️ Derek is from...
-
On Marketing #61: Justin Price
Watch this episode on YouTube 👉 https://youtu.be/ye29ncn1QOc Justin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks. Yes, the basketball team. Where he's worked for 6+ years. Before that, he was doing email marketing and is now tasked with marrying email and SMS...
-
Friends of On Marketing #6: Tom Winter & Trish Seidel
Watch this episode on YouTube 👉 https://youtu.be/6jYyR_S4Uf0 What happens when you chat with two marketers About ANYTHING but marketing? Awesomeness – like talking about Taylor Swift and parenting tips Here's what else we dive into: – Their unique take on "good enough" and when to ship – How…
more -
On Marketing #60: Predictions + Reflections
Watch this episode on YouTube 👉 https://youtu.be/v3TcyBN673g A special On Marketing episode with only ME! In this episode, I share: - 7 marketing predictions for 2025 - 5 reflections on 2024 - 3 lessons as a new father // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me…
more -
Friends of On Marketing #5: Tommy Ciampa
Watch this episode on YouTube 👉 https://youtu.be/yQ7EVlhEE14 This is a special New Year edition 🥂 With my close friend Tommy, who does SEO for SocialSurge. In this episode, Tommy touches on: His reflection on 2024 What growth looks like today for him Two awesome vacations SEO in 2025 And much...
-
On Marketing #59: Kathryn "Katy" Severance
Watch this episode on YouTube 👉 https://youtu.be/eMK5d5S0-WU That's Kathryn ''Katy" Severance. She's the Digital Marketing Manager (Global Social Media Program) for Riskonnect, Inc. She is skilled in social media, email, and content. I met Katy at the start of my LinkedIn journey around 2019 and...
-
Friends of On Marketing #4: Victoria Rudi
Watch this episode on YouTube 👉 https://youtu.be/cbSZEcQDpxU Making the complex simple (or digestible) Is what Victoria is gifted at I connected with Victoria over 4 years ago on LinkedIn Since then, I've learned much from her on content marketing and now messaging/positioning In this episode,...
-
On Marketing #58: Joe Daniels
Watch this episode on YouTube 👉 https://youtu.be/T32e1-fMP8Y That's Joe Daniels. A former Head of Content and Creative turned Founder of the agency Left Field. He helps B2B companies escape category conformity with POV-led positioning and messaging. Joe's a wise man, and I was grateful for his...
-
Friends of On Marketing #3: Bridget Poetker & Sara Pion
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/EGN2EA8I4yM Bridget and Sara's energy is TANGIBLE. I first came across their work when working in SaaS. Bridget did content marketing for G2, and Sara was a growth marketer for Drift. It...
-
On Marketing #57: Ashley Fabry
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/17WrtVLC9ac Ashely Fabry is a former marketing manager turned solopreneur (Ashley Rose Branding). I got coffee with Ashely months ago to chat about social media marketing In this convo…
more -
Friends of On Marketing #2: Nick Gedda
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/I-vuSR83_xY Nick Gedda is a fractional CMO turned art dealer. And now a marketing lifecycle manager. In this episode, Nick shares: The importance of listening to your body The benefits…
more -
On Marketing #56: Joel Klettke
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/LfozshG0atg Joel is the previous cofounder of Case Study Buddy. A true master of effective case studies. But deeper than that, he has a clarity about marketing that is rare. Joel's…
more -
Friends of On Marketing #1: Marcella Chamorro
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/NEqqZcqF_9U A former Head of Marketing turned Mental Health and Executive Coach. Marcella Chamorro's unique journey offers plenty of wisdom. A few ideas she shares: Balancing work...
-
S3E14: The end...and the Beginning (Outro)
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/YyBDhZ6pALk The end of Season 3 is here... BUT, it's only the beginning. In this episode, I share: - Where we've been (past seasons) – Where we're going (the next season) – A novel idea...
-
S3E13: Kaelyn Ahola
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/yV-dSzn4iKY What can a designer turned nonprofit marketer teach us about marketing? A LOT. Kaelyn shares so much practical marketing wisdom throughout this episode. Two main ideas she...
-
S3E12: Marketing is Writing
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/1B8Q3N4nljI Think of something in marketing that writing doesn’t touch…I’ll wait. Videos have scripts. Designs tie to concepts. Speaking requires an outline. Words underpin everything in...
-
S3E11: Anna D. (Copywriting + Experimentation)
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/FRIK69cqF1g "You haven't earned the right to my attention; get to the point." Learn how that advice shaped Anna's approach to marketing. Here's a few more things Anna shares: The art of...
-
S3E10: Isaac Holmgren (Marketing Strategy)
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/Z4c0lnrFCIc Great marketers think like business strategists. They aim to understand the market and tilt their company's offering to resonate better. They focus on the higher aims rather...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
What is marketing? Ever had that thought? No? Well, I have. Quite a bit, weirdly.Oh, hey there, I'm Jordan 👋. I'm from Wisconsin, and I'm on a Frodo-like journey to discover what marketing is. Like, really is.Not the fluff. Or the hype tactics. The real stuff.Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.I ask two questions on each episode- What is the job marketing should get done in a company?- What is the job/purpose of life?This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.I hope you join me on this journey!
HOSTED BY
Jordan Ogren
Loading similar podcasts...
Frequently Asked Questions
How many episodes does On Marketing have?
On Marketing currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is On Marketing about?
What is marketing? Ever had that thought? No? Well, I have. Quite a bit, weirdly.Oh, hey there, I'm Jordan 👋. I'm from Wisconsin, and I'm on a Frodo-like journey to discover what marketing is. Like, really is.Not the fluff. Or the hype tactics. The real stuff.Strategy. Processes. First principles....
How often does On Marketing release new episodes?
On Marketing has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to On Marketing?
You can listen to On Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts On Marketing?
On Marketing is created and hosted by Jordan Ogren.
URL copied to clipboard!