15| The One with Essential Strategies for BFCM Success

In this episode of Supply Chain Moves, host Lara Guevara welcomes Gregg Carey, CEO of Section 119, to break down the critical strategies every e-commerce brand needs for Black Friday and Cyber Monday (BFCM) success. From aligning your team for effective execution to anticipating inventory needs, Gregg shares hard-won insights on how brands can enter BFCM fully prepared, flexible, and ready to maximize profits. Highlights: Preparation for Agility: Discover how early planning enables real-time adjustments, keeping your team in control as sales roll in. Mastering Inventory Management: Learn the balance between avoiding overstock and preventing stockouts during high-demand periods. Smart Marketing Moves: Explore strategies for maximizing both customer retention and acquisition to optimize BFCM results. Building a Resilient Team: Hear about empowering your team with clarity, autonomy, and the tools needed to thrive during peak season. Quotes to Remember: “Preparedness puts you in the driver’s seat when it matters most.” – Gregg “Top-line sales are great, but focus on what’s truly profitable.” – Gregg Connect with Us: Lara on X: @supplychainlara Gregg on X: @greggcarey Section 119 on X: @section119 This episode is a must-listen for e-commerce leaders, DTC brands, and anyone ready to make this BFCM their most successful yet.