15. The Secret to Creating a Successful Pet Wellness Brand: with Ayda Hornak from PetWell

Welcome to Episode 15 of the Pet Biz Project, where Tarryn is joined by Ayda Hornak from PetWell to discuss what it takes to build a successful pet wellness brand, whilst constantly evolving with the needs of your community. Ayda Hornak, co-founder of the incredibly popular Australian pet wellness brand PetWell, joins Tarryn to discuss the importance of building a brand with a mission, the role of customer-driven development and the unique challenges of the pet wellness industry. They also talk about Ayda’s personal journey to forming a brand dedicated to creating natural, nutrient-rich supplements for pets, including the challenges she experienced and life lessons she gleaned along the way. Topics touched upon in this episode also include: Building authenticity by reflecting on your own relationship with animals The benefits of constantly researching and innovating your product range Why it’s vital to gather customer feedback The importance of educating pet owners and providing transparency in pet wellness Knowing your ‘why’ and staying adaptable to the needs of your community Why it’s crucial to be purpose-driven as a pet biz Plus much more! Ayda’s links: PetWell website: https://petwell.com.au/ Ayda’s LinkedIn: https://www.linkedin.com/in/ayda-hornak/ To get in touch with Ayda, email [email protected] or visit petwell.com.au The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j= Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/