#15 – Vertrieb, Vorstandsarbeit, Führung: Digitalisierung aus drei Perspektiven – mit Heiko Hüntemann

from TechTalk · host GuideCom

In dieser Folge spricht Sebastian Mallek (GuideCom) mit Heiko Hüntemann, Vorstand der Sparkasse Westmünsterland, über hybriden Vertrieb, digitale Vorstandsarbeit und Kulturarbeit in Zeiten von Digitalisierung und KI. Wir diskutieren, warum gerade die Mischung aus menschlicher Empathie, Vertrauen und persönlicher Beziehung auf der einen Seite und innovativen Digitallösungen auf der anderen ein langfristiges Erfolgsrezept für den Sparkassenvertrieb bleibt. Im Gespräch wird klar: digitale Lösungen werden einerseits von vielen Kunden gefordert, andererseits bedarf es sowohl intern als auch extern harter Kulturarbeit, um Akzeptanz und Nutzung wirklich zu verankern und zu fördern. Herr Hüntemanns Abschlussbotschaft ist dabei so simpel wie stark: Sparkassen sollten neue technische Entwicklungen – KI eingeschlossen – mit Freude und Optimismus angehen, da sie Platz für echte Gespräche mit Kunden und Kundinnen schaffen. Viel Spaß beim Hören!

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#15 – Vertrieb, Vorstandsarbeit, Führung: Digitalisierung aus drei Perspektiven – mit Heiko Hüntemann

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