150 |Creative Marketing Initiatives for Pet Products with Julie Napolitano

In this episode, I'm talking to Julie Napolitano about her affordable luxury dog skin car brand, Pup Wax. She shares her inspiration behind creating an all-natural, non-toxic paw balm and how she sets her product apart with high end packaging that delights the sense. Julie and I also talk about the tech side of starting your own pet brand like email opt-ins and digital downloads designed to educate customers. The rest of the shownotes can be found at wearwagrepeat.com/podcast