Grow Your Pet Business with Tori Mistick

Ready to grow your pet business in 2026? In this short, actionable episode, Tori Mistick is breaking down three marketing trends petpreneurs need to pay attention to right now... especially if you want to stand out in a world full of AI-generated content! You'll learn why live streaming is one of the few truly AI-proof marketing tools, how video podcasting boosts discovery on YouTube and Spotify, and why getting clear on your "why" builds stronger community, trust, and long-term growth. If you're a pet business owner who wants to stay visible, relevant, and human in 2026, this episode is for you. In this episode, I cover: Why live streaming builds trust (and why AI can't compete) How to start live streaming without overcomplicating it Why video podcasts are exploding on YouTube and Spotify Tools I use to record professional video podcasts from home How leading with your "why" creates superfans and loyalty Tools I reference: eCamm Live Wear Wag Repeat Society Vault 

Wondering where I've been on this podcast feed? I'm back today with a quick check-in and some exciting updates. In this short episode, I share what I've been working on lately. Mainly, launching my limited-series podcast Dog Enrichment with Tori Mistick, a deep dive into the science behind enrichment, and how reconnecting with my "why" led to new opportunities in my business. You'll also hear why this podcast is getting a refreshed name — it's now called Grow Your Pet Business with Tori Mistick — and what you can expect from future bite-sized episodes focused on what's actually working to grow a pet business right now. If you're a petpreneur looking for clarity, direction, and practical lessons from real experience, you're in the right place. What's covered in this episode: Where I've been and why this podcast went quiet for a few months The launch of Dog Enrichment with Tori Mistick New opportunities that came from leaning into expertise Why this podcast is evolving (and what the new name means) What's coming next for pet business owners in 2026 New short, practical episodes are on the way. Make sure to follow the show so you don't miss what's next. TIMESTAMPS 00:00 Welcome back + why the podcast paused 01:15 What I've been working on: Dog Enrichment with Tori Mistick 02:05 The science behind dog enrichment (and why it matters) 03:35 Honoring Lucy and reconnecting with my "why" 04:45 Opportunities that followed leaning into expertise 05:45 What's next for this podcast 06:40 New name: Grow Your Pet Business with Tori Mistick 07:40 Decluttering and streamlining after years in business 08:35 How this show supports petpreneurs moving forward 09:35 Final thoughts + what's coming next Listen to my other podcast: Dog Enrichment with Tori Mistick is available on Apple Podcasts, Spotify, and YouTube. Get Access to the Wear Wag Repeat Society VAULT: https://wearwagrepeat.com/society

If you've ever launched something for your pet business and heard nothing but crickets, you're not alone! I'm sharing three launch strategies that are actually working in 2025. These are based on what I'm seeing work in real time, not just in my own business, but in the petpreneur community too. You'll hear why old launch tactics just aren't cutting it anymore, and how to warm up your audience, use micro launches, and tell your story across multiple platforms to get better results without burning out. I also share an update about the new podcast I'm launching for pet parents on October 1st. It's a big shift, and it's deeply meaningful to me. If you want more support for your next launch, join us inside Wear Wag Repeat Society: https://wearwagrepeat.com/society 

After an unexpected break, I'm back on the mic with a deeply personal update. In this solo episode, I'm sharing why I've been away from the podcast—and what's ahead for Wear Wag Repeat. Losing my sweet Lucy earlier this summer reshaped everything for me. So I'm opening up about that experience, what it taught me, and how it's inspired me to return to my original mission: helping pet parents live their best life with their dogs. I'm also giving you a look at what's next for the podcast, why I'm adjusting my content balance, and how I'll continue supporting petpreneurs—just in a more aligned way. Get 1:1 and community support for your pet business in Wear Wag Repeat Society.

Wondering how to batch your content and save time in your pet business? In this episode, I'm sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting! Plus, more ideas for content you could be batching BEYOND social media. This is part 1 of my mini-series all about automating and batching for petpreneurs. Whether you're creating podcasts, email newsletters, or affiliate content — there's a smarter way to do it, and I'm showing you how. You'll learn: ✔ How I use Google Docs + AI like ChatGPT to plan my content ✔ The affordable tools I use for podcast + YouTube recording ✔ A peek into my exact batching workflow (updated for 2025) ✔ How I repurpose my transcript into optimized content ✔ Why affiliate marketing should be part of your business strategy 🎉 Try Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society 🎁 BONUS: Streamline your business with my new freebie, the System Sprint Workbook: wearwagrepeat.com/systems TOOLS DISCUSSED: Castmagic*: https://www.castmagic.io/?via=tori Kit*: https://partners.convertkit.com/rea1u... Wear Wag Repeat Society: https://wearwagrepeat.com/society *denotes affiliate links Timestamped Overview 00:00 – Why I Batch Content (Lucy's cancer story 💕) 01:09 – A Time-Saving Mindset Shift 02:16 – How I Batch Podcast Episodes 03:13 – Systems Beat Overwhelm 04:46 – How My Setup Has Evolved in 2025 06:12 – My Outline + Script Method 07:56 – My Current Recording Setup 09:18 – Editing Tips + What I Use 10:49 – Using CastMagic for Transcripts 11:46 – Generating Titles, Descriptions, and Thumbnails 13:58 – YouTube vs Audio Hosting 15:57 – Batching Email Newsletters (Kit Tips!) 17:11 – Making Recurring Income with Affiliates 18:58 – Seasonal Content You Can Reuse 20:58 – Join the Society for More Support!

Feeling overwhelmed by Instagram in 2025? In this episode, I share a simple batching strategy that will save you HOURS of time and finally make social media work for you... not the other way around. This is based on my real experience coming out of social media management retirement for a client this year! Imagine sitting down just once a month to create all your Instagram posts — no more daily scrambling. I walk you through a realistic, repeatable batching system tailored for petpreneurs who want more time with their pups and less stress online. In this episode, you'll learn: ✔️ How batching can totally transform your relationship with social media ✔️ Tools and tricks to make IG content creation fast and fun ✔️ Why planning posts ahead is the key to growth in 2025 🎉 Try the Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society

Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that'll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?"  From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your social media content like a pro — these tips will make your biz run smoother, so you can spend more time doing what you love (like snuggling your pup). 💡 In this episode, you'll learn: ✔️ Why every petpreneur needs a welcome email series and how setting one up will save you time  ✔️ How prep emails can reduce confusion and give your customers a better experience ✔️ How to reclaim your time with scheduled social media posts (yeah, we're doing that again!) 🎁 BONUS: Get my free "3X Your Email Subscribers" Workshop: wearwagrepeat.com/emailworkshop 🎉 Try the Wear Wag Repeat Society for just $24 (PRICE GOES UP JUNE 1) → wearwagrepeat.com/society Let's make running your pet biz easy & fun again!

Wondering what it's really like inside the Wear Wag Repeat Society? In this behind-the-scenes tour, I'll show you exactly what happens when you join my petpreneur community. From one-on-one coaching calls ☕️ to weekly Voxer office hours 📲, monthly implementation calls 💻, and promotional member spotlights 🌟 — this Society isn't just a membership, it's a movement.  You'll get access to: ✔ Personalized support for your pet business ✔ Our deep resource library full of marketing lessons, templates & swipe files ✔ Monthly coaching and hot seat brainstorming calls ✔ Weekly feedback during office hours ✔ Opportunities to promote your biz to my 40K+ followers! 🛎 Don't wait! Membership price increases on June 1st — join now and lock in your rate: wearwagrepeat.com/society 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop

Is your inbox draining your time, energy, and focus? In this episode, I'm walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!). You'll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you. 🐾 If you want the actual email templates and swipe files I use, they're ready for you inside the Wear Wag Repeat Society — along with support from 35+ petpreneurs just like you! Try WWR Society for a 2 week trial! Fetch 3X Email Subscribers FREE Workshop: https://wearwagrepeat.com/emailworkshop/  🎧 Press play and start decluttering today — because you've got a pet biz to grow, not an inbox to babysit.

Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections. What You'll Learn in This Episode: ✔ Why major trade shows are designed for vendors and retailers—not content creators ✔ The reality of making brand deals at these events ✔ How to assess if attending aligns with your business goals and budget ✔ The networking opportunities beyond just brands ✔ Why I prefer small, niche industry events over massive trade shows ✔ How to decide what's best for YOUR pet business growth Whether you're feeling FOMO seeing people at Global Pet or considering attending a future event, this episode will help you make an informed decision that aligns with your unique business goals. 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop 🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! → wearwagrepeat.com/society  

Are pet parents and customers struggling to find your business? In this episode of Wear Wag Repeat, I'm walking you through a self-audit to boost your pet business's visibility and lead generation. This simple exercise will help you clarify your message, optimize your social media, and ensure your website is working for you—not against you! What you'll learn today: ✔️ The social media bio check every petpreneur needs ✔️ How to pinpoint gaps in your customer journey ✔️ The one Instagram mistake that could cost you referrals ✔️ A website test to ensure your links actually convert ✔️ Why testing your link in bio is critical for lead generation 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop Want to connect with other petpreneurs? Join the Wear Wag Repeat Society! Inside, you'll get marketing strategies, expert guidance, and an inspiring community to help you build a thriving pet business. Join here → wearwagrepeat.com/society Get more resources: wearwagrepeat.com/podcast

At a recent wine tasting, I heard this: "The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region." And it got me thinking—this is exactly the mindset we need in the pet industry! Too often, petpreneurs feel like they need to guard their expertise. But in reality, when we collaborate and lift each other up, we all win. In this episode, I'll break down why embracing a collaborative mindset can help you build a stronger pet business. I'll also share real stats that prove knowledge-sharing boosts success, plus actionable ways you can build meaningful industry connections. Want to dive deeper? Check out these related episodes of the Wear Wag Repeat Podcast: Ep 333: The Impact of Networking and Collaboration with Lashonda Geffrard Ep 337: Yes! Introverted Pet Pros Can Be Great at Networking with Stacy Pong Ep 335: Turn Your Pet Business Emails into Money-Making Connection Machines with Liz Wilcox 🎧 Hit play now and let's explore how sharing your expertise can create more opportunities, clients, and success! 📣 Join Wear Wag Repeat Society: Ready to connect with a supportive community of petpreneurs? Join us!

You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you're not speaking it the right way, you might be stutning your growth. In this short and sweet Valentine's Day-themed episode, I'm breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clients, create better systems, and find more joy in running your business. From Words of Attraction (aka, your marketing!) to Quality Time (working smarter, not harder!), these love languages will help you build a pet biz that loves you back. 💖 🎧 Hit play now to find out which business love language you need to focus on! 💌 Want more support growing your business? Join my membership community, Wear Wag Repeat Society, and get the tools, strategies, and support to make 2025 your best year yet! Start your 2-week trial now: wearwagrepeat.com/society 🐾

Let's make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel. And if you need a community that helps you grow your pet business without overworking, my membership is here for you. Wear Wag Repeat Society: https://wearwagrepeat.com/society  Episode Overview: February is a short month—which makes it the perfect time to test a new routine and simplify your pet business. How small, intentional shifts can help petpreneurs reclaim their time and grow their business with less stress. How to declutter your business, set up repeatable systems, and work smarter—not harder! "Time is your most precious resource, especially with your pets. Let's set up simple routines now so you can get more done without working more—because your business should fit your life, not the other way around." - Tori Mistick

Want to have tons of people signing up for your opt-in freebie? You need to give them something that solves a problem! Listen to this episode to hear about a new freebie I created last week that immediately got tons of sign ups with zero promotion.  PLUS... tell me what freebie I should create for pet pros like you. Here's the options: 3-Day Profit Kickstart 💰 Ready to stop undercharging and overworking? Make the money your business deserves! This video workshop will walk you through pricing, sales strategy and finding money leaks in your business. Publicity Pack 📣 Want press features like mine in the Wall Street Journal or local TV? I'm sharing my actual pitch templates and story framework that will help you land major media coverage! Tech Systems on Autopilot ⏰ Overwhelmed by all the platforms and making them play nicely? Watch over my shoulder as I share how I set up the essential tools that keep my business running smoothly. My tips will save you up to 10 hours a week! Let me know which one of these freebies would help you hit your pet industry goals in 2025! Want more support growing your business? Start your 2-week trial in my membership community Wear Wag Repeat Society: wearwagrepeat.com/society 💖

Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business. Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in!  Don't depend solely on one social media platform. Reach your audience across multiple channels. Focus on sustainable, profitable growth and joyful engagement.  Need to learn how to use email marketing, blogging, SEO, Pinterest and more? Lessons on how to use these strategies are included in the Petpreneur Resource Library inside Wear Wag Repeat Society! Join now for 2 weeks for just $24: wearwagrepeat.com/society As soon as you join, I'll invite you to a welcome coffee chat so I can personally get to know you and your pet business goals.  Other links: Marie Forleo's B-School is opening soon! Get on the waitlist

Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask.  By living my word of the year, I'm already seeing positive impacts on my stress level and how much I can enjoy every day with Burt and Lucy. After you listen, tell me about your word of the year and how it's driving your pet business success for 2025! In this episide you'll hear about: Tori's challenging December: Lucy's health issues and the vet's diagnosis of a splenic mass, which usually means cancer. Decision-making: Opted for no surgery, focusing on Lucy's quality of life and holistic care. Tori's 2025 word: "One thing at a time" to simplify, focus, and live in the moment. Wear Wag Repeat Society: New features, including office hours and monthly member spotlights. Join now to book a kick-off coffee chat with me: https://wearwagrepeat.com/society  Podcast goals: Focus on solo episodes, consistent releases, and insights into Tori's pet business growth.

In this episode, I'm talking with super-connector Stacy Pong. It's a funny story… we met through a virtual networking event, and I found out that she's a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter here at Wear Wag Repeat. I loved talking to Stacy because she's not directly in the pet industry - although she does have an adorable corgi named Hashbrown! I've found that getting business and marketing ideas from people outside of our industry can be very inspiring. Stacy shares actionable tips for how to make the most of networking as an introverted pet pro including example questions that you can use the next time you find yourself in the middle of some awkward small talk. Check out her W.I.N. framework below! I also love her advice about being "sticky"! That will get your brainstorming wheels turning. If you want to talk about any of the ideas here and how to best apply them to your business, that's what we do every month in Wear Wag Repeat Society. 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop 🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! → wearwagrepeat.com/society

In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here's what's happening: What's Coming Up in December 2024: WWR Society Lesson Focus on crafting an action plan for your dream partnerships and collaborations in 2025. We'll brainstorm, work backwards to create a plan, and put actionable steps in our calendars. I'm here to help you turn those dreams into reality! WWR Society Meetup Mark your calendars for December 18th — our last meetup of the year! Can't wait to unveil the revamped membership for 2025, which will be my main focus next year! Special December Offers From December 9-31, I'm offering massive discounts on pet business services, courses and coaching: 1:1 Strategy Sessions Pinterest Masterclass Email Welcome Sequence Writing Services Deals range from 25% off to $300 off—details coming Monday, December 9. Spots are limited! Final Networking Event December 11: The last Petpreneur Virtual Networking event of the year. Don't miss it! RSVP here: www.wearwagrepeat.com/petworking Podcast Guest Interview Tune in next week for the final guest interview of the year with Stacy Pong, founder of The Exchange. Stacy shares brilliant tips on how to make yourself "sticky" when meeting new people! Wrapping Up the Year It's a busy month, but I'll be taking a much-needed break over the holidays. For those of you still working, taking care of pets, and running your businesses — I see you, and I'm so grateful for your support this year. Let's finish strong and gear up for all the amazing opportunities waiting for our pet industry busiensses in 2025!

In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole "email marketing thing". She's best known for her 4500+ user email marketing membership (I've been a member for 3 years), her 20 Minute Newsletter technique, and the Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. In this interview, Liz goes along with my Networking Theme of Q4 and highlights how email is an amazing tool for collaboration and connection. We talk about: How to use email to build real connections with your subscribers How sharing other people's content in your emails builds your trust and authority Liz also told me the story of her first digital product. It was a collaboration with other RV travel bloggers back when she had her first website. While telling this story, Liz invites you to steal her idea for a pet-inspired twist! I'm so in… wait until you hear it and reach out to me if you want to collaborate on this idea! → Get your paws on Liz Wilcox's FREE email templates! 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop 🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! → wearwagrepeat.com/society

This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration. Here's what's on deck: November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking   Thank you to my co-hosts who are helping make this event a success! Wear Wag Repeat Society Members: Beth Lambert of Fuzzy Face Media, Alexandra of Bella B's Barkery, Jessica Bay of Templates for Pet Pros and Sharon of Sharon and Teddy Take the City.  November Guest Expert: Enjoy an exclusive interview with email marketing expert Liz Wilcox who talked to me about how collaborating and connecting through email can build trust and grow your business.  BlogPaws LiVE: I'm attending a pet content creator conference in Boulder, CO where I'll speak on a panel about Diversifying Success.  Black Friday: I have a special offer on Wear Wag Repeat Society planned for you. If you attend the November 13th Networking event, you'll get early access to this deal!  What do you have going on in November? Connect with me on Instagram @wearwagrepeat and tell me what's going on in your pet industry business.   

I'm so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at! In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desire to connect with grooming shop owners during the pandemic to see how they were running their businesses amidst shutdowns and quarantines.

It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships.  Here's what I have in store for October to help you grow your pet business: Expert Interview with Lashonda Geffrard, CEO of Black Pet Business Network and owner of The Paw Shop, a grooming salon in Orlando, FL. We're talking about networking and how to diversify your community with real action steps. I'm already implementing her advice! Wear Wag Repeat Society Lesson: Going live today, in my membership for petpreneurs we're looking at how to make the most or virtual networking, how to find networking calls or local events and how to make sure people can figure out how to contact you (an essential part of finding new collaborators!) Speaking of virtual networking… you're invited to my Petpreneur Virtual Networking event on October 9th. RSVP for this free event! 

We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term.  In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do after you hit publish on a new blog post? So here you go... 5 things I do after a blog post is published. Catch up on Expert Interviews about Pet Blogging: Ep 323 What to Blog About to Drive Sales with Pamela Keniston, Big Paws Marketing Ep 326 Plyaing the Long Game with Content That Serves Your Audience with Caitlin Brown, Sparkles & Sunshine Ep 330 How Online Authority is Essential to SEO for Pet Bloggers with Jessica Shipman, BlogPaws We've also covered blogging in lessons this quarter in Wear Wag Repeat Society: Internal Linking and How to Optimize Existing Blog Posts How to do Keyword Research to Write Posts that Help Your Audience KeySearch Demo, LinkWhisper Demo and more! Join Wear Wag Repeat Soceity to learn how to grow a profitable pet business alongside like-minded pet lovers! I'm hosting FREE petpreneur networking calls. The first one is October 9th. Save your spot! 

If you've been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you're going to love today's expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws. Jessica and I explored some exciting trends and tactics that every petpreneur will find useful when it comes to keeping their blog organized and efficient.  We're both excited about the shift back to long-form content! Jessica shares great advice on how to adapt your blogging and social media strategy to today's algorithms.  We also cover these pet business blogging tips: The top three SEO essentials you need to focus on when creating new blog posts. How to create a content catalog and track your blog's performance using a tool such as Airtable. What a content brief is and how it can streamline your writing process, making your posts more effective and focused. The importance of Google's E-E-A-T (Experience, Expertise, Authority, Trust) guidelines and how to apply them to build trust with your audience. Join me for BlogPaws LiVE in Boulder, CO, this November 15-16 and use my discount code for $30 off your registration! CODE: TORI30

It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month.  Topics discussed:  Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members are setting blogging goals for the month from 1 post to 30 posts! I'm excited for weekly co-working sessions together.  September Expert Interview: Jessica Shipman, COO & CMO of BlogPaws. We talk about how to keep your blog content organized so you know you're writing about the most strategic topics for your business, and she explains why Google's new EEAT framework Register for BlowPaws LiVE Nov 15-16 in Boulder, CO, get $30 off with TORI30. I will be giving 2 talks at Pet Sitter World in Niagara Falls, NY with Pet Sitters International. That event is September 19-21.  Stay tuned for big Virtual Petpreneur Networking Events coming up in Q4!  

Join the September Blogging Challenge that kicks off on Tuesday, September 3rd! It's happening inside Wear Wag Repeat Society: https://wearwagrepeat.com/society/

This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without? Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this special audio and video episode of the Wear Wag Repeat Podcast.  The 2 blog posts I'm using as an example are: Keeping Up with the Jones' Dog: Dealing with Dog Mom Guilt Indoor Enrichment for Dogs: Ideas to Entertain Your Dog at Home You'll see (or hear!) that the blog post I did keyword research for has performed much better over time than the one that I am equally passionate about, but didn't do keyword research for.  Want to learn more about blogging for your pet business? Check out Wear Wag Repeat Society!  See the video version of this podcast episode on my YouTube channel. 

Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust? Blogging can be discouraging if you're not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and Sunshine Blog. I've known Caitlin for years and I'm always so impressed by the perseverance she has to keep creating fun, engaging and helpful content. Caitlin creates a lot of content and she's a data nerd as much as I am, so I'm excited to share this conversation with you. Everything we discuss applies to bloggers like us and pet business owners who use blogging as a marketing strategy. We share advice on playing the long game when it comes to your blog content and why it's so important to write helpful content that serves your audience. If you're putting a lot of effort into these posts, they should still be relevant a year or two from now. Or even 10 years later, like some of my most popular blog posts! We touch a bit on keyword research, but if you want to learn more about that go listen to last month's episode for a deeper dive. If you're in my membership, WWR Society, we also have several lessons including screen share videos on how to find the right keywords to blog about. OK… bit finally, Caitlin and I also talk about Pinterest on this episode. We are both big believers in Pinterest because it continues to drive a ton of traffic to our blogs. If you need help with Pinterest, make sure you're on my email list so I can let you know when Pinterest for Petpreneurs Live is happening. Pinterest works a lot like Google, you need to give it time for momentum to build. When we do the live round of my Pinterest course we'll be focusing on pinning winter content.

August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month: Wear Wag Repeat Society: This month's theme in my membership is profit-focused keyword research! Learn to use keyword research tools and Pinterest research to drive traffic to your pet business's key sales pages—products, services, online courses, sign-up forms and more! August Guest Expert on the Podcast: Caitlin Brown joins us on August 14 to discuss evergreen content and Pinterest. You might know her from her website, Sparkles and Sunshine Blog, where she documents life with her dogs, cats and horse. Learn from an Upcomgin guest Expert: Email marketing guru Liz Wilcox will be on the podcast this fall! But I can't wait that long to tell you about her new program called The Launch Course. She's teaching how to launch your new thing (course, service, product, etc.) with just EMAIL—no ads, social media, or webinars. Check out The Launch Course with Liz Wilcox.  Pinterest for Petpreneurs LIVE: Another round is coming at the end of August! This is perfect timing to pin holiday or winter content for pet parents and drive traffic to your website on autopilot. Stay tuned for more details. Join my email list to stay updated on everything mentioned in this episode!

  In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post. While this seems too simple, there's actually a lot of smart strategy behind this! Episode Highlights: Why an FAQ blog post can improve your search engine rankings Ways to save time by consolidating common questions Building trust and credibility through detailed and transparent answers Enhancing user experience by creating helpful content Bonus Tip: Using internal links to connect related content and boost SEO, just like we talked about in Episode 323 with Pamela Keniston Links and Resources: Visit my website for more resources to grow your pet industry business online Send me a DM on Instagram @wearwagrepeat Check out B-School for additional business growth resources: Summer Fast Track Session is NOW OPEN!  I'm proud to be the only affiliate partner of B-School who is in the pet industry! The link above is an affiliate link. When you sign up through me, I get to provide you with extra support! 

Learn actionable tips from pet industry digital marketing expert Pamela Keniston of Big Paws Marketing. This interview is all about strategically blogging for your pet business to drive traffic and sales. Topics Discussed: Using keyword research and creating pillar posts as the foundation for blog content. The relevance of blogging for different types of pet businesses, particularly e-commerce. Pamela uses the analogy of a file cabinet to explain the structure of a blog for driving sales. Creating supporting blog posts for a main topic to engage pet owners. Importance of concise calls to action and keyword-tied meta descriptions. Learn more about Pamela at https://bigpawsmarketing.com/ The full shownotes for this episode can be found at https://wearwagrepeat.com/podcast-episode-323  Grow your pet business online with my help! I offer courses, a membership, 1:1 coaching and done for your services to support you and your pet industry business. Learn more: https://wearwagrepeat.com/courses 

  July is a big month for online growth in your pet business! Here's what you can expect from me and Wear Wag Repeat this July: WWR Society: Last chance to join my membership for pet pros until October! It's an unbeatable value at $69/month. Join at wearwagrepeat.com/society Q3 Theme: Blogging and SEO is our focus for the next 3 months. Look forward to expert insights on the podcast from Pamela Keniston, Caitlin Brown, and Jessica Shipman. Looking ahead to a September Challenge: I'll host an exclusive blogging challenge for WWR Society members at the end of Q3. Let's see how many useful blog posts we can write as a pack! Personal Update: I'm now a boxing coach. WHAT?!? B-School Summer: Accelerated 4-week program opens July 16th! I'm excited to once again provide support as the only pet industry partner. Stay tuned for the link!  Join my email list to stay in the loop on everything you hear mentioned in this episode! 

A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now. In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. Promise me you'll do this before June is over! 3 emails you can send your pet industry list: 1) Sorry I've been MIA, here's what's new. Ask subscribers to reply and tell you whats new with them. 2) Re-use an email from your welcome sequence! I recently sent email #3 from mine and it performed really well. Don't have a welcome email sequence set up? I can do it for you with my new service, Leash Up Your Email Marketing.  3) Use voice to text to answer a question like, "What is something you recently saw someone doing with their pet that you couldn't believe they didn't know better?" I'm sure you have a response to that! Speak it into your phone and voila... email newsletter! Thank you to Sara Gillis for sharing this great copywriting hack on Episode 320.  For more support, accountability and personalized advice on how to grow your pet business online, join Wear Wag Repeat Society. That's the most affordable way to work with me and membership is open right now for Q3. Join us: wearwagrepeat.com/society 

Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence. In this episode with copywriter Sara Gillis, we're taking a look at two powerful types of email sequences that you don't want to neglect: nurture sequences and launch sequences. These strategic messages can transform your email marketing, keeping your audience engaged at different stages of your pet business. One common roadblock Sara and I talk about in this episode is the fear of annoying your list with too many emails. But let's flip that script! If you don't reach out regularly, you're essentially ghosting your subscribers. Consistent communication is key! And that's where email sequences come in handy. If you get stuck when it comes to actually writing emails for your business, Sara shares some great hacks to beat writer's block and give your messaging a personal touch. Speaking of personal touch, Sara has a fun Brand Voice Quiz on her website that can help you identify your unique brand voice and provide prompts for your email and social media content. I took the quiz myself and discovered my brand voice is Charming and Joyful. What's yours?

Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we're continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover: Personal Updates: Catch up on what's happening in my life, including my latest hobbies and adventures. I'm teaching a boxing class 🥊 Hence all the boxing puns here! WWR Society Insights: Get the scoop on the latest resources available to my membership community, including a lesson on how to do a cold subscriber scrub and email subscriber survey sequences. Expert Tips: My guest expert on the podcast this month is Sara Gillis of What Sara Said. She shares advice on creating automated email sequences beyond the welcome series. That episode drops June 12th! Course Launches: The pet pros in my Course Creator Mastermind program are launching their courses this month! I'm so proud of what they've created and can't wait to see how the launches go! Resource Recap: A quick rundown of the fantastic email marketing resources I've shared this quarter, including interviews and lessons. Don't miss out on this KNOCKOUT episode filled with practical tips and expert advice to help you punch up your pet biz with email marketing! 🥊 Get on the waitlist to join Wear Wag Repeat Society for Q3: https://wearwagrepeat.com/society/   

Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers? I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer! Listen to this episode of my Short Leash series and let me know if you're going to try this idea with your email marketing this summer.   

In this episode, I'm talking with Deanna Seymour, a branding and content strategy expert. Although she's not directly in the pet industry, I'm excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice! We discuss how to build a community without relying 100% on social media. If you're not a fan of social media platforms or if you're not seeing results (like new clients and revenue), there are other ways to foster community and grow your pet business. For starters, Deanna has been organizing virtual networking events with co-hosts to connect with new people and establish community. She also sends out emails to her list every Thursday. In her weekly emails, Deanna follows a formula that involves starting with a personal story then tying it into her business. When you listen to this episode, you'll learn Deanna's tips on generating your own stories and incorporating them into your business content strategy. One of her favorite ways to transition from storytelling to selling in email is with a fun GIF. They're funny and establish a friendly relationship with your email list. I initially met Deanna through her GIF making course. Use code WEARWAGREPEAT to GIF it Up for just $25!

It might only be May 1st, but I'm getting on people's calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead!  Here's what you can expect from me this May: Guest Expert episode with content strategist Deanna Seymour (May 8) Wear Wag Repeat Society: Optimise your Welcome Sequence to SELL on autopilot Course Creator Mastermind: Lessons are being recorded and sales pages are being created for the June 12th course launch!  Late-May Release: A new "done-for-you" email marketing service Personal update: I'm going on vacation to Italy! Join my email list to stay in the loop on everything 🐾

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.  Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" post on your pet brand's social media.  Work smarter not harder and re-use the great emails you've already written! Chances are there's a big part of your audience who hasn't seen them yet. Those who have will be reminded why they love you and the work you do in the pet industry :)  Get ConvertKit to grow an email list that works for you.  Need extra help? Book a 1:1 Strategy Session where I can help you with anything you need to grow your pet business online.   

In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean! If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider.  My favorite ESP is ConvertKit (that's my affiliate link).  Next, I'm sharing 6 of my favorite podcast episodes from the archives that touch on email marketing. There's an episode for you no matter where you are in your email marketing journey! GET ON MY EMAIL LIST! 

On this episode, I'm talking with Kerrie Fitzgerald of Ecommerce Society. I've known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing.  Today's conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list.  These five emails are written in advance and scheduled as part of an automated email welcome sequence. In my pet business, I use ConvertKit to manage my email marketing, including my email welcome sequence. What I love about Kerrie's strategy that I'm about to share is that she explains the reason behind all five emails. And overall, they're designed to make sales.  Your welcome sequence is when new subscribers are the MOST interested in you and your business. So you need to take advantage of that and make it easy for them to get what they came to you for.  This episode is part of my Q2 Email Marketing theme. Stay tuned for more expert interviews with actionable advice and solo episodes that will help you reach more pet lovers who need you in their lives! 

Hear what's happening for petpreneurs this April in Wear Wag Repeat: Kicked off the quarter with K9 in 90 goal planning workshop Course Creator Mastermind is underway! Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfans April Solo episodes: Email list growth sprints vs. marathons, The Short Leash Personal update: I'm wapping up my first semester as a University Professor, working on my Italian lessons for a vacation to Italy in May Join Wear Wag Repeat Society: Enrollment is open April 1-7 🐾

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.  Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/  Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment open April 1- 7. Get on the waitlist here: https://wearwagrepeat.com/society/   In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11. 

What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these terms Stats about women's financial independence How she defines values-based financial independence  4 steps you can take to create more financial independence in your pet business and your life.  This is part of the Q1 Money theme in Wear Wag Repeat. Check out expert interviews and solo episodes here on the podcast and for Wear Wag Repeat Society members, there are valuable guest expert lessons on Profit Mapping, Profit First Accounting and How to Create a Give Back Program in your Pet Business.  Not a member yet? Get on the waitlist for Q2 at wearwagrepeat.com/society In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11. 

Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed:  1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue fundraising. 2. Jessica shares her successful methods of running pet photography fundraisers. 3. The importance of setting big fundraising goals and knowing your numbers is emphasized. 4. Tori encourages pet business owners to consider creating online courses for additional revenue. 5. The mutual benefits of charitable marketing and community partnerships are highlighted for pet businesses. Links Mentioned: The Dog Gurus Business Breakthrough Workshop 6 Question Quiz to Figure Out if You Should Create a Course

In this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update.  Topics Discussed: What's new in my life - lots of quilting and learning Italian! March Guest Expert Interview with Jessica Wasik of Bark & Gold Photographs drops March 13th Wear Wag Repeat Society March guest expert is Orazie Cook of Praline's Backyard Foundation. She will teach us about maximizing the impact we make with non-profits and rescues (even with limited resources) Return of the Course Creator Mastermind! Create your first online course and launch it to my audience of 40,000+ pet lovers! JOIN HERE What you need to prioritize right now to protect your pet business from future Meta outages

The Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.  Check out my Top 3 Money Books: Profit First by Mike Michalowicz  We Should All Be Millionaires by Rachel Rodgers  Buy the Change You Want to See by Jane Mosbacker Morris Check out these books and share YOUR favorite money books with us. Tag me on your Instagram stories @wearwagrepeat and I will re-share with our community. 

Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen. Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair!  Today, I'm sharing 6 actionable strategies to make extra cash. From specialized pet services to pet-centric digital products, we'll explore a variety of fun and easy strategies to expand your revenue streams. Resources Discussed: Ibotta App: A coupon app that gives you cash back. Get Ibotta! UserInterviews: Earn cash by offering insights to brands doing market research. Sign up for UserInterviews Wear Wag Repeat Society: Get on the Q2 Waitlist! B-School: Enrollment closes soon! 

In this episode, I'm bringing back one of my favorite guests, Julie Swan. She's the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers. But don't tune out if you're not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You'll learn about the numbers you need to know in order to set your pricing, plus the one number that really doesn't matter at all! Julie also gives us actionable steps to be more confident about our pricing. I also loved hearing Julie's insight on pricing gaps. You know when you see someone who has a product for $5 and another for $500 with nothing in between. That's a pricing gap and you want to avoid having that in your business. It makes customers doubtful of the value of both the cheaper item and the expensive item. If you want to hear more of my insights into how I would implement Julie's advice from this conversation, there's an exclusive bonus episode for Wear Wag Repeat Society members. This year I'm releasing a new bonus episode every month with real examples of how I would implement each expert podcast guests' advice. A lot of the time I'm walking the walk with this advice in my own business, so if you're curious and want that extra insight, get on the waitlist for Wear Wag Repeat Society. Membership opens for about a week at the start of each quarter - so the next chance to join is early April. But today, here on this episode, we still have tons of valuable and actionable advice for you. Let's dive right into the interview with Julie Swan. If you like what you hear, remember to leave a review in your podcast app or share the episode on social media tagging me @wearwagrepeat.