150#: How Topic Clustering Optimizes Content at Scale

Episode 150 of the If You Market podcast, hosted by Sky Cassidy (CEO) of MountainTop Data, titled "150#: How Topic Clustering Optimizes Content at Scale" was published on December 7, 2021 and runs 73 minutes.

December 7, 2021 ·73m · If You Market

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Summary

Is your content competing with itself for attention? This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn't compete internally and how to figure out what content to create first. It's about clustering keywords to not bid against yourself in the SEO auction, knowing what content topics are the highest priority, and optimizing the traffic you get from your content. Clustering helps you know what content to focus on first for the best results and what keywords need content vs a paid ad. Meet Skyler Reeves. As a CEO & Founder of Ardent Growth, he helps B2B SaaS brands find a clear path to content marketing ROI through leveraging data, machine learning, and creativity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

Is your content competing with itself for attention? This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn't compete internally and how to figure out what content to create first. It's about clustering keywords to not bid against yourself in the SEO auction, knowing what content topics are the highest priority, and optimizing the traffic you get from your content. Clustering helps you know what content to focus on first for the best results and what keywords need content vs a paid ad. Meet Skyler Reeves. As a CEO & Founder of Ardent Growth, he helps B2B SaaS brands find a clear path to content marketing ROI through leveraging data, machine learning, and creativity. Learn more about your ad choices. Visit megaphone.fm/adchoices

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