#150 Predictable Revenue Author Aaron Ross on Outbound, Making Money & Happiness (raw & uncut)

Check Out Outreach →https://www.outreach.aiConnect With Aaron →https://www.linkedin.com/in/aaronrossPredictable Revenue Book →https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213Aaron's Newsletter→ https://freshair.substack.com/Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/sessionAaron Ross invented the modern SDR function at Salesforce and helped create over $100M in pipeline doing it. In this interview, we go deep on outbound, the psychology of making money, and what happiness actually means for high performers in sales.In this episode:- How Aaron built the SDR function from scratch at Salesforce (and the "pipeline gap" insight that started it all)- Why attitude matters more than technique when you're starting out in sales- The 3 principles of predictable revenue for an unpredictable world: Narrow to Win, Start with Trust, and Build One Layer- The difference between happiness and joy and why it matters for your career- How to make money doing work you actually enjoy (and Aaron's 3-step Predictable Income framework)- Why outbound will always work and what most people get wrong about itWhether you're an SDR learning the roots of your role or a sales leader building a pipeline machine, this conversation will shift how you think about the game.Timestamps00:00 Intro01:44 Building Salesforce’s $100M outbound engine06:24 Why sales is a life skill10:30 Becoming the person success requires15:25 Money, freedom, and working less19:04 What actually brings happiness?29:08 Why relationships matter in business31:40 How to level up your tech sales career32:15 Why outbound still works33:28 The new principles of predictable revenue35:33 Narrow to win36:29 Start with trust38:49 Build one layer at a time42:05 AI, attention, and too much content44:15 Intuition, creativity, and relationships45:34 How to access your intuition49:24 Dropping out of Stanford and trusting your gut54:03 The reality of building something lasting56:15 How events fit into outbound57:53 Aaron’s latest books and resourcesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly trainings & podcasts «««