151. Are Meta (Facebook) ads dead in 2026?

There’s a lot of noise right now about Facebook ads being broken, too expensive or no longer worth running. But is that actually true? In this episode, I’m unpacking what’s really happening with Meta Ads right now, including the recent Andromeda conversation, why your results may look different inside Ads Manager, and why ads still play such a powerful role in driving traffic and sales for e-commerce brands. If you’ve been wondering whether Facebook and Instagram ads are still worth the investment, this episode will help you look at the bigger picture and understand where your focus needs to be now. What we cover in this episode: Why the “Facebook ads are dead” narrative needs more context How Meta’s attribution window changes have impacted the results you see inside Ads Manager Why your ads may look worse on paper, even if your overall sales haven’t dropped What Andromeda really means for e-commerce brands Why your ad creative now does more of the targeting than your audience settings The importance of testing hooks, angles, formats and messaging Why better ads and stronger landing pages need to work together The role Meta Ads can still play in driving 60 to 90 percent of monthly sales for many e-commerce brands The bottom line? Facebook ads are not dead. But the way we run them has changed. Instead of spending hours building complicated interest-based audiences, the real work now happens at the ad level, with stronger creative, sharper copy, better messaging and a clearer understanding of your customer. If you’re ready to stop guessing and finally feel confident managing your own Meta Ads, eComm Ads Academy is now open for early enrolment. When you enrol before 30 June, you’ll get instant access to the curriculum, plus a bonus 60 minute 1:1 coaching call with me, valued at AUD $990. Learn more and enrol here: https://www.jodieminto.com/eaa