151: Power of Social Media Metrics - Sprout Social Andrew Caravella

Smart marketers are not afraid to dig in deep and even "geek out" on data and analytics to achieve success in social media, digital marketing and business. Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer. I am thrilled to introduce Andrew Caravella from Sprout Social as a guest on the 151st episode of the Social Zoom Factor podcast. Andrew leads the marketing team and efforts at Sprout Social and has an amazing background and years of experience in digital marketing to help us all.  Take a listen and learn how you can better tap into the power of social and marketing data to zoom your business.  In this 30 minute podcast you will learn:  How Sprout Social uses data and analytics to create an amazing customer experience Biggest mistakes brands and digital marketers make in embracing or not embracing social metrics and analytics Top questions Sprout Social receives from customers of all sizes as it relates to social media data and analytics The importance of planning and selecting the right key performance indicators for success Where to start when selecting KPIs, goals and objectives