#152 Chief Revenue Officer Reveals Go To Market Strategy To Scale To $100M+

Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultWhat does it actually take to scale a company from $7M to $100M+Chief Revenue Officer Brandon Taylor breaks down the exact go to market strategy that made it happen - and why most CROs fail within 18 months.Brandon has stepped into 23 companies as a fractional CRO, interviewed 2,700+ candidates, and personally hired 280 sales professionals. In this episode, he reveals the tactical playbook for building and scaling high-performance sales organizations that most leaders never share publicly.What you'll learn: ▶ Why 60% of CROs fail within 18 months - and the assessment that fixes it▶ The 5 go-to-market functions every CEO must audit before scaling ▶ Brandon's 3-phase growth framework: Stabilize → Build → Scale ▶ Why RevOps is the most underrated hire in any sales org ▶ The speed-to-lead stat that costs companies 70% of their deals▶ How to build a real sales system (methodology + process) ▶ Why emotional intelligence is the hidden edge in sales leadershipWhether you're an SDR looking to break into tech sales, a rep working toward a promotion, or a sales leader building your first team — this episode is packed with frameworks you can use immediately.Connect With Brandon →https://www.linkedin.com/in/brandontaylortx/Timestamps0:00 - Intro0:48 - Brandon’s Background and Track Record2:33 - The Mission to Fix the 18-Month Sales Leader Tenure3:42 - Why CROs and VPs of Sales Fail6:16 - The Five Functions That Drive Revenue6:57 - Sales Roles, Metrics and Performance8:52 - Marketing’s Role in Revenue Growth10:58 - How to Align Sales and Marketing13:25 - Building a Successful Partnership Strategy16:10 - Maximising Revenue From Existing Customers17:24 - RevOps Explained20:11 - Which Revenue Function Should You Hire First?21:21 - The Stages of Company Growth23:31 - The Three Phases: Stabilise, Grow and Scale27:17 - How to Identify What Your Company Needs Next29:24 - When Partnerships Should Come Before Sales and Marketing32:35 - When to Hire Customer Success and Account Managers35:11 - Is Sales the Hardest Role to Hire For?36:12 - Preparing a New Sales Hire for Success38:35 - When to Bring in External Sales Training40:37 - Building a Repeatable Sales System43:02 - Why Emotional Intelligence Matters in Leadership45:30 - How Emotional Intelligence Earned a Sales Leader a Promotion46:53 - Managing Your Nervous System Under Pressure49:13 - Making Millions, Losing Millions and Rebuilding52:34 - Brandon’s Advice for Anyone Going Through a Dark Time52:52 - How to Connect With Brandon53:19 - The Eight-Minute Call54:14 - OutroABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««#ChiefRevenueOfficer #GoToMarketStrategy #TechSales #SalesLeadership #B2BSales