153. Make Scroll-Stopping Content That Converts with Stewart Cohen

Today on Mastering E-Commerce Marketing, host Eitan Koter sits down with Stewart Cohen, the owner, executive producer, and director at Stewart Cohen Pictures, an award-winning production company focused on commercial storytelling. Stewart also leads Superstock, one of the largest media licensing houses, so he really knows how to work with visuals in a way that connects with people.In this episode, Stewart shares how he approaches video production in a world that’s moving fast and full of distractions. From traditional commercials to TikToks and vertical video, he talks about what still works, what’s changed, and why staying authentic matters more than ever.They also get into how Stewart works with agencies and brands to create content across different formats and channels, without losing the story. He offers thoughts on what makes a great video, how to work better with talent on camera (especially when they’re not professionals), and why collaboration is everything.Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Stewart Cohen, Director/DP/Photographer at Stewart Cohen PicturesStewart Cohen’s LinkedInStewart Cohen PicturesWatch the full Youtube video here:https://youtu.be/PbHvzOtKwpUTakeaways:Good values, fun, and engagement are essential.Video storytelling has evolved from traditional formats to social media.Engagement with clients and talent is crucial for success.Shorter videos require concise storytelling without losing depth.Technology has streamlined the production process significantly.Authenticity in campaigns resonates with diverse audiences.Practicing in front of a camera can improve on-screen presence.Video serves as a powerful medium for brand storytelling.Finding the right production partners is key to success.Video is essential for building long-term customer relationships.Chapters:00:00 Introduction to Video Storytelling02:24 The Evolution of Video Content04:20 Onboarding and Client Engagement09:30 Collaboration with Production Companies12:47 Creating Authentic Campaigns15:42 Tips for On-Camera Presence19:50 Business vs. Entertainment in Video23:20 Common Mistakes in Video Production25:17 The Importance of Video in Marketing26:12 Overview of Superstock30:49 Conclusion and Future Insights