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#154: Dell's Advantage Loyalty Program (Short Summary Show)

EPISODE · Oct 25, 2021 · 8 MIN

#154: Dell's Advantage Loyalty Program (Short Summary Show)

from Let's Talk Loyalty

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Dell is one of the world's best known computer companies, with a laser focus on driving clear and measurable business outcomes through its loyalty initiatives.In this short summary of my interview with Dell's Mitch Kennedy, I'm summarising the insights he shared on the impact of transactional rewards and the power of gamification, as well as the importance of understanding human psychology in order to drive customer loyalty.Show Notes:1) #46: Dell's Global Loyalty Lead - Exploring Gamification2) Mitch Kennedy, Global Loyalty Strategy Lead, Dell

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#154: Dell's Advantage Loyalty Program (Short Summary Show)

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