154. How to find the real growth opportunities in your e-commerce business

How to find the real growth opportunities in your e-commerce business When sales slow down or feel unpredictable, it is easy to assume you need better ads, a new website, more products or an entirely new strategy. But before changing everything, you need to understand what your numbers are actually telling you. In this episode, I’m walking you through how I review an e-commerce business and identify the priorities most likely to improve sales, profitability and growth over the next 90 days. In this episode, I cover: The first Shopify metrics I review and what they reveal How to tell whether your website, traffic or marketing is limiting conversions What your returning customer rate says about your acquisition and retention strategy Why a low conversion rate does not always mean your website is the problem How to identify your strongest products and slow-moving inventory When to focus on Meta ads, email marketing or your customer journey How to narrow everything down to the few priorities that matter most If you have been trying different strategies without seeing enough movement, this episode will help you take a more focused look at what is happening inside your business. Listen now to learn how to identify the numbers, gaps and opportunities that should shape your next 90 days. Book your 90-Day Growth Session If you would like me to review your Shopify data, website, marketing, products and current priorities with you, I have opened three private 90-Day Growth Sessions for August. During our 90-minute session, we will work through your business together and identify the clearest opportunities for growth. After the call, I will create your personalised 90-day plan, including your priorities, KPIs, benchmarks and next steps. Book your 90-Day Growth Session here