EPISODE · Apr 5, 2026 · 10 MIN
155. Ecommerce Ads Attribution Is F*#ed. Understand This To Thrive.
from Ecommerce Podcast w/ Will de Bruin · host Will de Bruin
If you’re running ads for your ecommerce brand and the numbers don’t seem to add up… you’re not imagining things.The reality is ads attribution is broken.Meta, Google, and other platforms all claim credit for the same sales, leaving founders confused about what’s actually working.In this podcast, I break down:✅ Why ecommerce ad attribution is so unreliable✅ The common metric mistakes that lead to bad decisions✅ How to measure performance properly so you can scale with confidenceIf you’re making decisions based on inaccurate data, you could be turning off the very campaigns that are driving your growth.🎥 Listen now and learn how to see through the noise and focus on the metrics that actually matter.
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What this episode covers
If you’re running ads for your ecommerce brand and the numbers don’t seem to add up… you’re not imagining things. The reality is ads attribution is broken. Meta, Google, and other platforms all claim credit for the same sales, leaving founders confused about what’s actually working. In this podcast, I break down: ✅ Why ecommerce ad attribution is so unreliable ✅ The common metric mistakes that lead to bad decisions ✅ How to measure performance properly so you can scale...
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155. Ecommerce Ads Attribution Is F*#ed. Understand This To Thrive.
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