Ecommerce Podcast w/ Will de Bruin

Don't Let A Bad Decision Burn You Twice⁣⁣⁣⁣⁣⁣Every ecommerce founder makes bad decisions.⁣⁣⁣⁣⁣⁣You hire the wrong person. Choose the wrong agency. Waste money on ads. Launch a product that doesn't work.⁣⁣⁣⁣⁣⁣The first mistake costs you money.⁣⁣⁣⁣⁣⁣But the second mistake is letting that experience stop you from making the right decision next time.⁣⁣⁣⁣⁣⁣In this Podcast, I break down why past failures can quietly hold your ecommerce business back  and how to learn from them without becoming afraid to move forward.⁣⁣⁣⁣⁣⁣You'll learn:⁣⁣⁣⁣⁣⁣✅ Why one bad experience shouldn't dictate your future decisions⁣⁣⁣✅ How to separate the lesson from the emotional baggage⁣⁣⁣✅ Why becoming too cautious can cost you more than the original mistake⁣⁣⁣✅ How successful founders use mistakes to make better decisions, faster⁣⁣⁣⁣⁣⁣Learn from what happened. Change what needs changing. Then move forward.⁣⁣⁣⁣⁣⁣🎥 Listen now 👉 and learn how to make sure one bad decision doesn't cost you twice.

From Hundreds To Thousands Per Month Selling Dog Treats. ⁣⁣⁣⁣Belinda was successfully selling in person at markets but struggled to understand what needed to be done to drive sales online. ⁣⁣⁣⁣Having previously joined an ecommerce program with little success, Belinda saw an opportunity to get a specific, customised plan laid out for her that she could easily take action on. ⁣⁣⁣⁣In addition, what appealed to her most was the 1to1 support, giving her the confidence to invest in herself and her business. ⁣⁣⁣⁣Now she’s running her own Meta ads and growing month on month, which is incredible. ⁣⁣⁣⁣This is such a fantastic discussion about facing challenges head on, overcoming the fear of making another mistake and what it takes to get through the other side. ⁣⁣⁣⁣🎥 Enjoy!⁣

Influencer Marketing Won't Work Until You Treat It Like A System ⁣⁣⁣⁣⁣⁣⁣⁣⁣Most ecommerce brands approach influencer marketing completely wrong.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣They send a few products, message a handful of creators, cross their fingers… and then decide “influencer marketing doesn't work.”⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣The problem isn't influencers.⁣⁣⁣⁣⁣It's the lack of a repeatable process.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣In this podcast, I break down how to turn influencer marketing from random one-off collaborations into a system that consistently generates attention, content, customers, and sales.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣You'll learn:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣✅ How to find and approach the right influencers for your brand⁣⁣⁣⁣⁣✅ Why volume and consistency matter more than one “perfect” creator⁣⁣⁣⁣⁣✅ How to create a repeatable process for outreach, follow-up, content and results⁣⁣⁣⁣⁣✅ How to measure what's working and double down on your winners⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Influencer marketing shouldn't be a gamble.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Build the system, run the process, measure the results — then repeat what works.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣🎥 Listen now 👉 and learn how to make influencer marketing a predictable growth channel for your ecommerce brand.⁣

Dani Hit Her First $10,000 Month Online Selling Brownies. ⁣⁣⁣⁣This is not the first business Dani and her husband had started. ⁣⁣⁣⁣They are teachers by profession and raising a young family, and they knew they wanted more freedom through starting a business. The motivation was strong! ⁣⁣⁣⁣Starting in apparel and shifting to food, Dani hit her first $10,000 month online within a matter of months, and the momentum is continuing to build. ⁣⁣⁣⁣This is such a fantastic discussion about knowing when to pivot, what a clear path looks like and how to know when to put your foot on the gas to scale. ⁣⁣⁣⁣🎥 Enjoy!⁣⁣

The Problem Isn't The Agency, THIS Is⁣⁣⁣⁣⁣⁣It's easy to blame your agency when your ecommerce results aren't where you want them to be.⁣⁣⁣⁣⁣⁣But sometimes… the agency isn't actually the problem.⁣⁣⁣⁣⁣⁣The real issue is hiring help before you understand what your brand needs, what success looks like, and how you're going to measure whether they're actually delivering.⁣⁣⁣⁣⁣⁣In this podcast, I break down what ecommerce founders need to consider before hiring an agency — and how to make sure external help actually accelerates your growth.⁣⁣⁣⁣⁣⁣You'll learn:⁣⁣⁣⁣⁣⁣✅ When an agency makes sense for your ecommerce brand⁣⁣⁣✅ What you need to understand before handing over your marketing⁣⁣⁣✅ How to set clear expectations, KPIs, and accountability⁣⁣⁣✅ Why outsourcing responsibility without oversight can become extremely expensive⁣⁣⁣⁣⁣⁣An agency can be a powerful growth lever.⁣⁣⁣⁣⁣⁣But you still need to own the strategy, understand the numbers, and know what good performance looks like.⁣⁣⁣⁣⁣⁣🎥 Listen now 👉 and learn how to get the right help without giving away control of your ecommerce business.

Jacki Makes $64,000 Per Month Selling Jewelry. ⁣⁣⁣⁣⁣⁣⁣⁣Jacki joined my Uplevel Mastermind when she was making about $20,000 per month. ⁣⁣⁣⁣⁣⁣⁣⁣She’d been at it for quite some time, struggling to make a decent profit from ads and other marketing strategies. She’d also been through lots of agencies and training programs, but none could help her grow to the next level. ⁣⁣⁣⁣⁣⁣⁣⁣Once she gained clarity on how to position her products and had a cost effective strategy to maximise her time, the momentum started to shift.⁣⁣⁣⁣⁣⁣⁣⁣Since working together, Jacki has been hitting milestone months, with no signs of slowing down. ⁣⁣⁣⁣⁣⁣⁣⁣This is a great discussion about understanding the fundamentals of your business, which ultimately unlocks the next level of scale. ⁣⁣⁣⁣⁣⁣⁣⁣🎥 Enjoy!⁣⁣

Avoid Ecommerce Slumps After Record Months ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Just had a record-breaking month… only for sales to fall off a cliff straight afterwards?⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣It happens to ecommerce brands all the time. A massive promotion, launch, or sales period can pull demand forward — leaving you with a post-sale hangover the following month.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣But it doesn't have to happen.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣In this podcast, I break down how to maintain momentum after your biggest months and avoid the dreaded ecommerce slump.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣You'll learn:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣✅ Why record months are often followed by sudden drops in sales⁣⁣⁣⁣⁣✅ How to plan ahead so you don't exhaust customer demand⁣⁣⁣⁣⁣✅ The campaigns and strategies that keep revenue moving between major promotions⁣⁣⁣⁣⁣✅ How to turn a record month into momentum for the next one⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣A great month shouldn't come at the expense of the next three.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣🎥 Listen now 👉 and learn how to create more consistent ecommerce growth without the massive highs and lows. ⁣⁣⁣

5X Sales Growth In Less Than 90 Days.⁣⁣Stevie is an amazing entrepreneur with a passion for clean skincare. ⁣⁣After a year of trying things on her own, she had reached the boundaries of her knowledge and wanted to learn from someone that has made all the mistakes, in order to shortcut her success. ⁣⁣And success she has had - 5X sales growth in less than 90 days. ⁣⁣For a solo operator, the most important things to her were guidance with product-market fit, Meta ads, email marketing and doing ‘all the things’ necessary to progressing forward. ⁣⁣This is a great discussion about getting the right help from the right person, who truly cares and understands you and your business.⁣⁣🎥 Enjoy!⁣

⁣If You're Struggling To Get New Customers, Watch THIS ⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣If your ecommerce brand isn't attracting enough new customers, the problem might not be your ads... or your products.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣It could be that you're asking people to make too big of a commitment too soon.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣In this podcast, I explain the power of a gateway offer — a low-friction way to get first-time customers through the door, build trust, and turn them into loyal, repeat buyers.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣You'll learn:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣✅ What a gateway offer is and why it works so well⁣⁣⁣⁣⁣✅ How to reduce the barriers stopping people from buying⁣⁣⁣⁣⁣✅ The types of offers that attract more first-time customers⁣⁣⁣⁣⁣✅ How to turn one purchase into a long-term, profitable customer relationship⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣The hardest sale you'll ever make is the first one. Once someone buys from you, every future sale becomes much easier.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣🎥 Listen now 👉 and learn how to attract more customers by giving them the perfect reason to buy from you for the first time.⁣⁣⁣⁣

Jess Just Hit Her First $10,000 Month Online. ⁣⁣⁣Jess started her horse care business as a hobby, not expecting things to take off the way they did. ⁣⁣⁣⁣⁣⁣She created a product that solved a problem in her niche - horses. ⁣⁣⁣⁣⁣⁣But when she wanted to take things to the next level, she knew she needed some guidance from someone that’s grown ecommerce businesses time and time again. ⁣⁣⁣As soon as she joined the Ecom Blueprint we put together a simple, crystal clear strategy that was easy to follow and take action on. ⁣⁣⁣⁣⁣⁣And just recently she hit her first $10,000 month - such a fantastic milestone that has instilled so much confidence and belief in herself and her products. ⁣⁣⁣⁣⁣⁣This is a great discussion about getting a business off the ground whilst also running a household as a busy mum. ⁣⁣⁣⁣⁣⁣Can’t wait to see what Jess hits next! ⁣⁣⁣⁣⁣⁣🎥 Enjoy!⁣⁣ ⁣

What To Do If Your Meta Ads Aren't Spending Properly⁣⁣Have you ever increased your Meta Ads budget... only to find one ad gets all the spend while the others barely get a chance?⁣⁣It's a common frustration for ecommerce brands, but it doesn't always mean something is wrong. The key is understanding how Meta decides where your budget goes and when you should step in.⁣⁣In this podcast, I break down how to diagnose uneven budget distribution and the simple changes that can improve your campaign performance.⁣⁣You'll learn:⁣⁣✅ Why Meta doesn't always spend your budget evenly across ads⁣✅ How to tell the difference between normal behaviour and a real issue⁣✅ The campaign structures that give your ads the best chance of success⁣✅ When to leave Meta alone—and when it's time to make changes⁣⁣More budget doesn't automatically mean more sales.⁣A well-structured campaign with the right budget allocation will almost always outperform a poorly structured one.⁣⁣🎥 Listen 👉 and learn how to get your Meta Ads spending more effectively so you can scale with confidence.

If Your Shopify Products Aren't Selling, Do THIS⁣⁣⁣⁣If you're getting traffic but not making sales, the problem usually isn't your product.⁣⁣⁣⁣It's your website, your trust signals, or the way you're communicating value.⁣⁣⁣⁣Before you spend another dollar on ads, you need to understand what's stopping customers from buying.⁣⁣⁣⁣In this podcast, I break down the exact framework I use to analyse ecommerce stores that aren't converting.⁣⁣⁣⁣You'll learn:⁣⁣⁣⁣✅ How to identify the biggest conversion killers on your Shopify store⁣⁣✅ Why trust signals can make or break a sale⁣⁣✅ How to leverage reviews, social proof and product positioning to increase conversions⁣⁣✅ The simple changes that help turn more visitors into paying customers⁣⁣⁣⁣Most ecommerce brands assume they have a traffic problem.⁣⁣In reality, they have a conversion problem. Fix that first, and everything else becomes easier.⁣⁣⁣⁣🎥 Listen now 👉 and learn how to diagnose what's holding your Shopify store back—and start converting more of the traffic you already have.⁣

THIS Will Make You An Ecommerce Millionaire ⁣⁣Most ecommerce founders think the answer to more sales is adding more products.⁣⁣The truth? The fastest-growing brands often do the opposite. They focus relentlessly on one winning product, one clear message, and one audience before expanding.⁣⁣In this podcast, I break down why simplicity beats complexity every time.⁣⁣You'll learn:⁣⁣✅ Why one hero product can outperform an entire catalogue⁣✅ How focus creates stronger marketing, higher conversions, and faster growth⁣✅ Why the biggest ecommerce brands master one thing before moving on to the next⁣✅ How to identify the product with the greatest potential to scale your business⁣⁣The brands that become million-dollar businesses aren't distracted by dozens of opportunities. They maximise one opportunity before creating another.⁣⁣🎥 Listen now 👉 and learn why focusing on less could be the fastest path to building a million-dollar ecommerce brand.

The Ecommerce Opportunity Most Brands Waste⁣⁣⁣⁣⁣⁣Every day, ecommerce brands are sitting on one of the most powerful marketing assets they have… and doing almost nothing with it.⁣⁣⁣⁣⁣⁣👉 Customer reviews and testimonials.⁣⁣⁣⁣⁣⁣Most founders collect them, display them on a product page, and move on. But the best brands use them throughout their entire marketing strategy to build trust, overcome objections, and drive more sales.⁣⁣⁣⁣⁣⁣In this podcast, I break down:⁣⁣⁣⁣⁣⁣✅ Why reviews and testimonials are one of your highest-ROI marketing assets⁣⁣⁣✅ How to collect more high-quality customer feedback consistently⁣⁣⁣✅ Where to use social proof to maximise conversions across your website, ads, emails, and social media⁣⁣⁣✅ Why authentic customer experiences sell better than any marketing copy ever could⁣⁣⁣⁣⁣⁣Your customers are already telling your story.⁣⁣⁣The question is... are you making the most of it?⁣⁣⁣⁣⁣⁣🎥 Listen now 👉 and learn how to turn your happy customers into your biggest competitive advantage.⁣

The Ecommerce Opportunity Most Brands Waste⁣⁣⁣⁣⁣⁣⁣⁣Every day, ecommerce brands are sitting on one of the most powerful marketing assets they have… and doing almost nothing with it.⁣⁣⁣⁣⁣⁣⁣⁣👉 Customer reviews and testimonials.⁣⁣⁣⁣⁣⁣⁣⁣Most founders collect them, display them on a product page, and move on. But the best brands use them throughout their entire marketing strategy to build trust, overcome objections, and drive more sales.⁣⁣⁣⁣⁣⁣⁣⁣In this podcast, I break down:⁣⁣⁣⁣⁣⁣⁣⁣✅ Why reviews and testimonials are one of your highest-ROI marketing assets⁣⁣⁣⁣✅ How to collect more high-quality customer feedback consistently⁣⁣⁣⁣✅ Where to use social proof to maximise conversions across your website, ads, emails, and social media⁣⁣⁣⁣✅ Why authentic customer experiences sell better than any marketing copy ever could⁣⁣⁣⁣⁣⁣⁣⁣Your customers are already telling your story.⁣⁣⁣⁣The question is... are you making the most of it?⁣⁣⁣⁣⁣⁣⁣⁣🎥Listen now 👉 and learn how to turn your happy customers into your biggest competitive advantage.⁣⁣⁣⁣👉LINK IN COMMENTS ⁣⁣⁣⁣

If Your Ecommerce Website Is NOT Converting, Watch This ⁣⁣Getting traffic to your website is only half the battle.⁣⁣If visitors aren't adding products to cart, moving through your funnel, and completing their purchase, you're leaving thousands of dollars on the table.⁣⁣In this podcast, I break down the key conversion metrics that reveal exactly where your website is leaking sales — and how to fix them.⁣⁣You'll learn:⁣⁣✅ Why your Add to Cart (ATC) rate is one of the most important numbers in ecommerce⁣✅ How to identify where customers are dropping out of your sales funnel⁣✅ The simple improvements that increase conversions without increasing ad spend⁣✅ How high-performing ecommerce brands optimise every step of the buying journey⁣⁣You don't always need more traffic.⁣Sometimes you just need a website that converts the traffic you already have.⁣⁣🎥 Listen now 👉 and learn how to turn more visitors into paying customers.

The Quiet Ecommerce Asset That Makes It Easier To Scale⁣⁣⁣⁣Most ecommerce brands focus on getting more subscribers.⁣⁣⁣⁣Very few focus on the quality of the database they already have.⁣⁣⁣⁣The truth is, a clean, engaged database can dramatically improve your email performance, increase deliverability, and generate more revenue — without spending another dollar on advertising.⁣⁣⁣⁣In this video, I break down:⁣⁣⁣⁣✅ Why database hygiene is one of the most overlooked growth strategies⁣⁣✅ How inactive subscribers quietly hurt your email performance⁣⁣✅ Simple ways to improve deliverability, open rates and engagement⁣⁣✅ Why a smaller, healthier database often outperforms a much larger one⁣⁣⁣⁣Your email list isn't just a list of contacts.⁣⁣⁣⁣It's one of the most valuable assets your ecommerce business owns — if you look after it properly.⁣⁣⁣⁣Listen now and learn how to build a healthier database that drives better results.

The ONLY 2 Things To Scale Your Ecommerce Brand ⁣⁣⁣⁣⁣⁣Most ecommerce founders overcomplicate growth.⁣⁣⁣⁣⁣⁣⁣⁣They chase new tactics, platforms and "secret hacks"… when in reality, scaling comes down to just two things.⁣⁣⁣⁣⁣⁣⁣⁣👉 Building a bigger audience.⁣⁣⁣⁣👉 Presenting your offer better.⁣⁣⁣⁣⁣⁣⁣⁣That's it.⁣⁣⁣⁣⁣⁣⁣⁣In this podcast, I break down:⁣⁣⁣⁣⁣⁣✅ How to consistently grow an audience full of ideal customers⁣⁣⁣⁣✅ Why your offer presentation has a bigger impact than most people realise⁣⁣⁣⁣✅ How these two levers work together to drive predictable, scalable growth⁣⁣⁣⁣✅ Where to focus your time if you want to grow faster without the overwhelm⁣⁣⁣⁣⁣⁣⁣⁣The brands that scale aren't doing hundreds of things well.⁣⁣⁣⁣⁣⁣⁣⁣They're doing these two things exceptionally well.⁣⁣⁣⁣⁣⁣⁣⁣Listen now and learn the simplest framework for growing your ecommerce brand.⁣⁣⁣⁣

⁣What REALLY Matters To Succeed With Ecommerce⁣⁣⁣⁣⁣⁣⁣⁣Most people think success in ecommerce comes down to having the perfect product, the perfect ad, or the perfect strategy.⁣⁣⁣⁣⁣⁣⁣⁣They're wrong.⁣⁣⁣⁣⁣⁣⁣⁣What really determines your success is your ability to create positive pressure — the kind of pressure that keeps you accountable, focused, and consistently moving forward.⁣⁣⁣⁣⁣⁣⁣⁣In this podcast, I break down:⁣⁣⁣⁣⁣⁣⁣⁣✅ Why positive pressure is one of the biggest drivers of success⁣⁣⁣⁣✅ How to create an environment where taking action becomes the default⁣⁣⁣⁣✅ Why deadlines, accountability and high standards accelerate your growth⁣⁣⁣⁣✅ How the world's best entrepreneurs use pressure to perform at a higher level⁣⁣⁣⁣⁣⁣⁣⁣The goal isn't to avoid pressure.⁣⁣⁣⁣It's to create the right kind of pressure that pushes you to become the business owner your brand needs.⁣⁣⁣⁣⁣⁣⁣⁣Listen now and discover what really separates successful ecommerce founders from everyone else.⁣

Most ecommerce founders think the answer to growth is simple:⁣Get more traffic.⁣⁣But what if the real problem isn't traffic at all?⁣⁣Too many brands try to scale before they've built a profitable foundation. They pour money into ads, chase more visitors, and wonder why revenue goes up while profits stay flat.⁣⁣In this podcast, I break down the concept of profit-first scaling and why mastering break-even discipline is the key to long-term growth.⁣⁣You'll learn:⁣✅ Why more traffic won't solve a broken business model⁣✅ How to identify your true break-even point⁣✅ Why profitable brands scale faster than unprofitable ones⁣✅ The foundations you need in place before increasing ad spend⁣⁣The goal isn't to build the biggest ecommerce brand.⁣The goal is to build the most profitable one.⁣⁣🎥 Listen now and learn why the smartest ecommerce founders focus on profit first, traffic second.

THIS Is Killing Your Ecommerce Store Growth ⁣⁣⁣Most ecommerce founders are looking at the wrong numbers.⁣⁣⁣⁣⁣⁣They're obsessed with the macro metrics — revenue, ROAS, sales, profit — while completely ignoring the micro metrics that actually determine whether those numbers go up or down.⁣⁣⁣⁣⁣⁣The result?⁣⁣⁣They know what is happening, but they have no idea why it's happening.⁣⁣⁣⁣⁣⁣In this podcast, I break down:⁣⁣⁣⁣⁣⁣✅ The difference between macro and micro metrics⁣⁣⁣✅ Why your landing page, add-to-cart rate, checkout rate, and conversion rate matter so much⁣⁣⁣✅ How to identify the real bottleneck holding back your growth⁣⁣⁣✅ Where to focus your time for the biggest impact on sales and profitability⁣⁣⁣⁣⁣⁣The fastest-growing ecommerce brands don't just track outcomes.⁣⁣⁣They track the drivers of those outcomes.⁣⁣⁣⁣⁣⁣Listen and learn how to focus on the metrics that actually move the needle.⁣⁣

THIS Is Why You Can't Sell Online (But Can Sell Offline)Ever noticed how you can easily sell your product face-to-face... but struggle to get the same result online?You're not alone.The reality is that selling online is completely different to selling in person. When you're face-to-face, you can answer questions, build trust, read body language, and overcome objections instantly. Online? Your website has to do all of that for you.In this podcast, I break down: ✅ The key differences between online and offline selling ✅ Why customers buy from you in person but not on your website ✅ How to build trust and confidence online at scale ✅ The messaging, social proof, and conversion elements that make people click "Buy Now"If your products sell well in person but not online, this video will help you uncover exactly what's missing.🎥 Listen now and learn how to turn your website into your best salesperson.

Most ecommerce brands run random promotions and hope for the best.⁣The problem? Random actions create random results.⁣⁣If you want to consistently increase sales, you need a structured campaign strategy that builds momentum, creates demand, and converts customers at every stage of the buying journey.⁣⁣In this podcast, I break down the exact 4-phase campaign framework we use to help ecommerce brands generate more sales, more often.⁣⁣You'll learn:⁣ ⁣✅ The 4 stages every successful campaign should follow⁣✅ How to build anticipation before your offer launches⁣✅ How to maximise sales during the campaign period⁣✅ The often-overlooked final phase that squeezes every last dollar from your campaign⁣⁣The difference between average brands and high-growth brands isn't that they run more campaigns, it's that they run better campaigns.⁣⁣🎥 Listen now and learn the 4-step strategy that can help double your ecommerce sales.⁣

⁣⁣Before joining the Ecom Blueprint program, Charlotte & Scott were overwhelmed with where to start with Meta and Google ads, as well as other levers to grow the business. ⁣⁣⁣⁣Although they had a keen interest in the wholesale side of their business, they knew that the margins were in Direct To Customer online. ⁣⁣⁣⁣And with this knowledge, they knew they needed to make it work. And more specifically, they needed the guidance from someone that has done what they want to do. ⁣⁣⁣⁣Fast forward 18 months, and Charlotte & Scott are consistently hitting sub $50,000 months. ⁣⁣⁣⁣This is a terrific discussion about each stage of their business, prioritising the important things to make progress, whilst juggling full time work and a young family. ⁣⁣⁣⁣🎥 Enjoy!⁣⁣⁣⁣

Your ads are getting clicks.⁣⁣Traffic is coming to your website.⁣⁣People are visiting your store every day.⁣⁣⁣⁣So why aren't you making more sales?⁣⁣⁣⁣The truth is, most ecommerce brands assume they have a traffic problem when they actually have a conversion problem or vice versa. And if you don't know which one it is, you'll keep wasting time and money fixing the wrong thing.⁣⁣⁣⁣In this podcast, I break down:⁣⁣⁣⁣✅ How to determine whether your biggest issue is traffic or conversions⁣⁣✅ The key metrics that reveal what's really happening in your business⁣⁣✅ Why "busy" doesn't always mean profitable⁣⁣✅ The exact areas to focus on to turn visitors into customers and customers into revenue⁣⁣⁣⁣If your ads seem to be working but your bank account says otherwise, this podcast is for you.⁣⁣⁣⁣🎥 Listen now and discover the real reason your ecommerce store isn't making the money it should be.⁣⁣

Julka has been in business for over 5 years, and whilst she made some initial progress in the ‘Covid’ years, she couldn’t find a way to make the progress she was after. ⁣⁣⁣⁣It came to the stage of either shutting down the business, or getting the support of someone that has done what she wanted to do in ecommerce. ⁣⁣⁣⁣And that’s when we met. ⁣⁣⁣⁣The biggest thing Julka speaks about is having Clarity. ⁣⁣⁣⁣Having a clear plan for what to focus on. Knowing exactly what to do in what order, and then having the support to not have to do it all on her own. ⁣⁣⁣⁣And within a few months, she was hitting $13,000 months, and continuing to see month on month growth. ⁣⁣⁣⁣This is a fantastic discussion about the real decisions we face as business owners, and what it takes to succeed if you want it badly enough. ⁣⁣⁣⁣🎥 Enjoy!⁣⁣

A.I. is no longer just a tool, it's becoming a team member.The smartest ecommerce brands are now using A.I. Agents to handle tasks that used to require multiple employees, agencies, and hours of manual work.⁣⁣⁣⁣In this podcast, I break down how you can use A.I. across almost every area of your ecommerce business to save time, reduce costs, and scale faster.⁣⁣⁣⁣You'll learn:⁣⁣⁣⁣✅ What A.I. Agents are and how they work⁣⁣✅ How to use A.I. for marketing, ads, email, content, customer service, and strategy⁣⁣✅ The systems that allow founders to achieve more with less effort⁣⁣⁣⁣The brands that embrace A.I. will move faster, make better decisions, and gain a huge advantage over their competitors.⁣⁣⁣⁣🎥 Listen now and discover how to use A.I. for 90% of your ecommerce business.⁣⁣⁣⁣

⁣Alison had been building her online business for years, and was coming to a crossroads. ⁣⁣⁣⁣Shut down the business? ⁣⁣⁣⁣Or do whatever necessary to make it a success? ⁣⁣⁣⁣Fortunately for her, she was not ready to give up, and decided to join the Ecom Blueprint. ⁣⁣⁣⁣As soon as she joined we put together a simple, crystal clear strategy that was easy to follow and take action on. ⁣⁣⁣⁣And within weeks she was hitting consistent record days and weeks. And then, she hits her first $10,000 month - a huge milestone for any entrepreneur. ⁣⁣⁣⁣This is a fantastic discussion about the mental side of running a business, doing what’s necessary to follow your dreams and ensuring you put yourself in the best position to succeed. ⁣⁣⁣⁣🎥 Enjoy!⁣⁣

⁣⁣⁣You can have great products, solid ads, and a beautiful website…⁣⁣⁣⁣⁣⁣But if your brand messaging is wrong, none of it works the way it should.⁣⁣⁣⁣⁣⁣In this podcast, I break down why messaging is one of the most important parts of growing an ecommerce brand and why it needs constant testing, refinement, and iteration.⁣⁣⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣⁣⁣✅ Why unclear messaging kills conversions and sales⁣⁣⁣✅ How successful brands continuously refine their positioning⁣⁣⁣✅ The simple shifts that make customers instantly understand and trust your brand⁣⁣⁣⁣⁣⁣Your messaging is the foundation of your marketing.⁣⁣⁣⁣⁣⁣Get it right, and everything performs better. Get it wrong, and everything struggles.⁣⁣⁣⁣⁣⁣🎥 Listen now and learn how to dial in messaging that actually sells.⁣⁣⁣

Most ecommerce brands are using AI the wrong way.⁣⁣⁣⁣They’re getting generic outputs, weak marketing, and average results because they don’t understand how to use it strategically.⁣⁣⁣⁣In this podcast, I break down my simple 3-Tier AI Framework + Sandwich Method that helps ecommerce brands get dramatically better results from AI across marketing, content, ads, emails, and strategy.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ The 3 levels of AI usage most brands never progress through⁣⁣✅ How the “Sandwich” method improves output quality massively⁣⁣✅ How to use AI to save time, increase performance, and scale faster⁣⁣⁣⁣The brands that learn to use AI properly will have a massive advantage over the next few years.⁣⁣⁣⁣🎥 Listen now and learn how to use AI better than 95% of ecommerce brands.⁣⁣

⁣Still trying to figure out what marketing strategy actually works in ecommerce right now?⁣⁣Ads? Influencers? Organic content? Email?⁣⁣⁣⁣The truth is, the best ecommerce brands in 2026 aren’t relying on just one channel, they’re building omnipresence.⁣⁣⁣⁣In this podcast, I break down the modern marketing strategy that combines:⁣⁣⁣⁣✅ Meta & Google ads for scalable traffic⁣⁣✅ Influencers and creators for trust and reach⁣⁣✅ Organic content for attention and authority⁣⁣✅ Email & SMS to maximise lifetime value and repeat sales⁣⁣⁣⁣It’s not about choosing one strategy anymore, it’s about making all your channels work together as one system.⁣⁣⁣⁣🎥 Listen now and learn the ecommerce marketing strategy that’s actually working in 2026.⁣⁣⁣

Most ecommerce brands lose money on Meta ads before they even have a chance to work.⁣⁣Why? Because they start running ads without the right setup, strategy, or expectations.⁣⁣In this podcast, I break down exactly what you need to have in place before spending a dollar on Facebook or Instagram ads.⁣⁣You’ll learn:⁣⁣✅ The right expectations to have when starting Meta ads⁣✅ The setup mistakes that quietly destroy performance⁣✅ How to structure your campaigns for scalable, profitable growth from day one⁣⁣Meta ads can completely transform your ecommerce brand, but only if you build the foundations properly first.⁣⁣🎥 Listen now and make sure your ads are set up to succeed before you launch.⁣

You can only scale an ecommerce brand so far on your own.⁣⁣At some point, if you want real growth, you need the right people around you.⁣⁣In this podcast, I break down when to start hiring, what kind of help to bring in first, and what building a scalable ecommerce team actually looks like.⁣⁣You’ll learn:⁣⁣✅ The signs it’s time to stop doing everything yourself⁣✅ Who to hire first (and who to avoid hiring too early)⁣✅ How to build a team that supports growth instead of creating more chaos⁣⁣The goal isn’t just to work less, it’s to create a business that can grow beyond your personal capacity.⁣⁣🎥 Listen now and learn how to build the team your ecommerce brand needs to scale properly.⁣

If your ecommerce store isn’t growing, there are usually only two real problems:⁣⁣⁣⁣👉 You don’t have enough traffic⁣⁣👉 Or your conversion rate is poor⁣⁣⁣⁣The mistake most brands make?⁣⁣⁣⁣They focus on the wrong one — and waste months (and thousands of dollars) trying to fix the wrong problem.⁣⁣⁣⁣In this podcast, I break down how to identify whether your biggest issue is traffic or conversions, and where you should actually focus your time and energy.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ How to tell if your brand has a traffic problem or a conversion problem⁣⁣✅ The key metrics that reveal what’s really holding you back⁣⁣✅ Where to focus first for the fastest growth and biggest impact⁣⁣⁣⁣Once you know the real bottleneck, scaling becomes a whole lot simpler.⁣⁣⁣⁣🎥 Listen now and stop guessing what your ecommerce brand needs next.⁣⁣

⁣⁣Most ecommerce brands are chasing new customers every day…⁣⁣⁣⁣But the real money isn’t in constant acquisition,  it’s in your database.⁣⁣⁣⁣In this podcast, I break down why your email & SMS list is the most valuable asset in your business,  and how it can generate consistent, high-margin revenue.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣ ✅ Why your database is your highest ROI channel⁣⁣ ✅ How to turn existing customers into repeat buyers⁣⁣ ✅ The strategies top brands use to monetise their list properly⁣⁣⁣⁣If you’re not focusing on your database, you’re leaving serious money on the table.⁣⁣⁣⁣🎥 Listen now and learn how to unlock the real revenue inside your ecommerce brand.⁣⁣

Success in ecommerce isn’t about luck or guessing…⁣⁣⁣⁣It’s about following a simple loop over and over again:⁣⁣⁣⁣👉 Take action → Get feedback → Iterate → Repeat⁣⁣⁣⁣In this podcast, I break down the exact process successful ecommerce founders use to grow consistently, without getting stuck or overwhelmed.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ Why action beats overthinking every single time⁣⁣✅ How to use real feedback to improve your results⁣⁣✅ How small iterations compound into massive growth⁣⁣⁣⁣The brands that win aren’t perfect, they just move faster, learn quicker, and adapt better.⁣⁣⁣⁣🎥 Listen now and start applying the cycle that drives real ecommerce success.⁣⁣

⁣⁣What if you could generate sales before you even have stock on hand?⁣⁣⁣⁣Pre-selling is one of the smartest ways to improve cash flow, validate demand, and reduce risk in your ecommerce business, when done properly.⁣⁣⁣⁣In this podcast, I break down how to set up a pre-sale strategy on your Shopify store that actually works.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ How to sell products before they’re in stock (without damaging trust)⁣⁣✅ The messaging and offers that make customers comfortable buying upfront⁣⁣✅ How pre-selling can fund your inventory and fuel growth⁣⁣⁣⁣If you want to bring cash into your business faster and scale with less risk, this is a must-watch.⁣⁣⁣⁣🎥 Listen now and learn how to get paid before you even ship.⁣⁣⁣⁣⁣⁣

⁣⁣If your products aren’t selling, it’s probably not the product…⁣⁣⁣⁣It’s your product page and messaging.⁣⁣⁣⁣In this podcast, I break down the real reasons Shopify stores struggle to convert, and how simple changes can turn your page into a sales machine.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ The messaging mistakes that confuse and turn customers away⁣⁣✅ What high-converting product pages actually include⁣⁣✅ How to clearly communicate value so people want to buy⁣⁣⁣⁣If visitors are landing on your site but not purchasing, this is the fix you’ve been looking for.⁣⁣⁣⁣🎥 Listen now and start turning clicks into customers.⁣⁣⁣⁣

⁣Not all ad content is created equal.⁣⁣⁣⁣If you’re running Meta ads without understanding the hierarchy of content, you’re leaving performance (and profit) on the table.⁣⁣⁣⁣In this podcast, I break down how to structure your content the right way so each piece plays its role in driving traffic, building trust, and converting sales.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ The different levels of content and what each is designed to do⁣⁣✅ How to match your content to your customer’s stage of awareness⁣⁣✅ Why most brands get this wrong, and how it hurts their results⁣⁣⁣⁣When your content works together as a system, your ads become far more effective and scalable.⁣⁣⁣⁣🎥 Listen now and learn how to structure your content like a high-performing ecommerce brand.⁣⁣

One of the biggest mistakes ecommerce founders make isn’t in their ads or products…⁣⁣⁣⁣⁣⁣It’s in how and when they pay themselves.⁣⁣⁣⁣⁣⁣In this podcast, I break down the hard truth about taking money out of your business too early, and how it can quietly stall your growth or even put your brand at risk.⁣⁣⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣⁣⁣✅ When it actually makes sense to start paying yourself⁣⁣⁣✅ Why reinvesting in your business is critical in the early stages⁣⁣⁣✅ How to balance personal income with business growth the smart way⁣⁣⁣⁣⁣⁣If you want to build a sustainable ecommerce brand, this is a lesson you can’t afford to get wrong.⁣⁣⁣⁣⁣⁣🎥 Listen now and make sure you’re setting your business up for long-term success.⁣⁣⁣⁣⁣

If your Meta ads aren’t performing the way they should, it’s usually not the platform, it’s the strategy.⁣⁣⁣⁣In this podcast, I break down the exact approach we use to scale ecommerce brands using the S.O.S Ads Formula (Set Up, Optimise, Scale), plus a key insight on audience targeting that most brands get completely wrong.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ How to structure your campaigns using the S.O.S framework⁣⁣✅ Why not excluding audiences can actually improve performance⁣⁣✅ How to simplify your targeting and let the algorithm do the heavy lifting⁣⁣⁣⁣If you want more consistent, scalable results from your Meta ads, this is the strategy you need.⁣⁣⁣⁣🎥 Listen now and start running your ads the right way.⁣⁣

⁣Running an ecommerce brand isn’t all wins and highlight reels.⁣⁣⁣⁣⁣⁣Behind the scenes, it’s strategy, tough decisions, constant problem-solving and the people you surround yourself with.⁣⁣⁣⁣⁣⁣In this podcast, I share real insights from a recent mastermind event, where serious ecommerce founders came together to map out their next moves and push each other to higher levels.⁣⁣⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣⁣⁣✅ What it actually takes to grow and scale an ecommerce brand⁣⁣⁣✅ Why being in the right circle accelerates your progress⁣⁣⁣✅ How strategy and accountability change everything⁣⁣⁣⁣⁣⁣If you’ve ever felt like you’re doing this alone, this will give you a different perspective on what’s possible.⁣⁣⁣⁣⁣⁣🎥 Listen now and see why the right environment can make or break your growth.⁣⁣⁣

If you want to grow your ecommerce brand, you can’t just sit back and hope sales come in.⁣⁣⁣⁣You need to be actively involved in creating opportunities and building your brand.⁣⁣⁣⁣In this podcast, I break down how taking control of your sales process can dramatically increase your revenue,  without relying on luck or waiting for things to “work”.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ Why the most successful founders are hands-on with their sales and marketing⁣⁣✅ How to consistently create opportunities instead of waiting for them⁣⁣✅ How strong branding supports and amplifies every sale you make⁣⁣⁣⁣If you want to double your sales, you need to step up and drive the outcome, not leave it to chance.⁣⁣⁣⁣🎥 Listen now and learn how to take control of your ecommerce growth.⁣⁣

What if you could add an extra $3,000 per week to your ecommerce brand… without increasing your ad spend?⁣⁣⁣⁣In this podcast, I break down how Anna used a simple but powerful email strategy to unlock consistent weekly revenue, using the audience she already had.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ The exact email approach Anna used to generate extra sales every week⁣⁣✅ Why most brands underutilise their email list (and how to fix it)⁣⁣✅ How to turn small tweaks into consistent, compounding revenue⁣⁣⁣⁣If you’ve got an email list and you’re not maximising it, you’re leaving serious money on the table.⁣⁣⁣⁣🎥 Listen now and learn how to turn your emails into a reliable weekly income stream.⁣⁣

Email isn’t just a “nice to have”, it’s one of the highest ROI channels for million-dollar ecommerce brands.⁣⁣⁣⁣The difference? Top brands don’t just send emails… they run systems that drive consistent, predictable revenue.⁣⁣⁣⁣In this podcast, I break down the email strategies used by high-performing ecommerce brands to maximise sales and customer lifetime value.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ The key email flows every serious brand must have in place⁣⁣✅ How to send campaigns that actually drive clicks and purchases⁣⁣✅ The simple tweaks that can dramatically increase your email revenue⁣⁣⁣⁣If your email marketing isn’t generating consistent sales, you’re leaving serious money on the table.⁣⁣⁣⁣🎥 Listen now and learn how to turn your email list into a reliable revenue driver.⁣⁣⁣

If your ecommerce brand isn’t getting enough sales, it’s not random.⁣⁣⁣⁣There’s always a reason, and more importantly, there’s a fix.⁣⁣⁣⁣In this podcast, I break down the exact actions you need to take if your sales are low or inconsistent.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ Why tracking is the first thing you must fix (no data = no direction)⁣⁣✅ How to use the Magic 3 (Traffic, Conversions, Lifetime Value) to identify where the problem actually is⁣⁣✅ How the Marketing Triangle (organic, paid, and database) drives consistent, scalable sales⁣⁣⁣⁣Most brands don’t have a sales problem, they have a strategy and execution problem.⁣⁣⁣⁣🎥 Listen now and get clear on what to fix so your sales start moving again.⁣⁣

Jenny works full time, has a family and decided to start a side hustle business selling toilet training underwear for kids. ⁣⁣⁣⁣In a world of confusion and overwhelm, Jenny needed clarity and a plan to stick to.⁣⁣⁣⁣Within days of joining the Ecom Blueprint she made simple changes that transformed her business from sporadic, random sales to predictable daily sales, which has been life changing. ⁣⁣⁣⁣Most recently, I received a message from Jenny telling me that she hit $100,000 in sales in a 365 day period. Not bad for a side hustle! ⁣⁣⁣⁣I’m super proud of Jenny and her achievements, and there’s much more to come for her. ⁣⁣⁣⁣This is a fantastic discussion about business, life and what it takes to succeed. ⁣⁣⁣⁣🎥 Enjoy!⁣⁣

Most ecommerce brands focus on traffic and ads…⁣⁣⁣⁣But the biggest lever for increasing sales is much simpler — trust.⁣⁣⁣⁣In this podcast, I break down how social proof and trust factors can dramatically increase your conversions and unlock more revenue from the traffic you already have.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ Why trust is the #1 driver of purchasing decisions⁣⁣✅ The types of social proof that actually move the needle⁣⁣✅ How to implement trust signals across your website and marketing⁣⁣⁣⁣If people don’t trust your brand, they won’t buy — no matter how good your product is.⁣⁣⁣⁣🎥Listen now and learn how to turn trust into your most powerful sales driver.⁣⁣

Everyone wants their content to go viral…⁣⁣⁣⁣But very few ecommerce brands understand what actually makes content spread.⁣⁣⁣⁣In this podcast, I break down the exact content types and strategies that give your brand the best chance of going viral — and turning views into real sales.⁣⁣⁣⁣You’ll learn:⁣⁣⁣⁣✅ The key elements that make content shareable and engaging⁣⁣✅ The different types of content that consistently perform⁣⁣✅ How to turn attention into traffic, followers, and customers⁣⁣⁣⁣Viral content isn’t luck, it’s a skill you can learn and repeat.⁣⁣⁣⁣🎥 Listen now and start creating content that gets seen, shared, and sells.⁣⁣⁣⁣

When I met Matt, he had been running a successful brick & mortar store with some business partners in the cycling industry. ⁣⁣⁣⁣They’d been in business for several years, and had a fantastic customer base in the local area. ⁣⁣⁣⁣However, they knew the opportunity they were missing was online. ⁣⁣⁣⁣Starting at nearly 0 (only a website and database existed), I gave Matt and his team a clear plan to grow their online sales. ⁣⁣⁣⁣The plan consisted of organic social media, Meta ads and marketing to their database. ⁣⁣⁣⁣Fast forward, and they hit $10,000 in online sales within a couple of months. ⁣⁣⁣⁣An amazing journey so far, especially whilst juggling the physical store. Here’s how he did it. ⁣⁣⁣⁣🎥 Enjoy!⁣⁣⁣⁣