PODCAST · business
Ecommerce Podcast w/ Will de Bruin
by Will de Bruin
Welcome to the Ecommerce Podcast! The majority of you who have stumbled across this podcast probably view finding and reaching the right people that will buy from you as a major bottleneck. It's safe to say that after scaling multiple businesses to 6 & 7 figures, reach, traffic, business, mindset, customer delivery, etc. is something that hasn't been a problem for me for a very long time. This podcast is all about how to eliminate finding and reaching the right people as a bottleneck, make more sales, make more money & have a ton of fun doing so. In the past 2 years, I've helped over 200+ Ecommerce brand founders reach record revenue months, & in this podcast, I am going to teach you how I did it & how you can do the exact same. Enjoy!To Your Success, Will de BruinP.S. Be sure to subscribe to the YouTube Channel - https://www.youtube.com/@willdebruino
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171. THIS Is Why Your Shopify Products Don’t Sell
If your products aren’t selling, it’s probably not the product…It’s your product page and messaging.In this podcast, I break down the real reasons Shopify stores struggle to convert, and how simple changes can turn your page into a sales machine.You’ll learn:✅ The messaging mistakes that confuse and turn customers away✅ What high-converting product pages actually include✅ How to clearly communicate value so people want to buyIf visitors are landing on your site but not purchasing, this is the fix you’ve been looking for.🎥 Listen now and start turning clicks into customers.
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170. Meta Ads ‘HEIRACHY’ Of Content For Ecommerce
Not all ad content is created equal.If you’re running Meta ads without understanding the hierarchy of content, you’re leaving performance (and profit) on the table.In this podcast, I break down how to structure your content the right way so each piece plays its role in driving traffic, building trust, and converting sales.You’ll learn:✅ The different levels of content and what each is designed to do✅ How to match your content to your customer’s stage of awareness✅ Why most brands get this wrong, and how it hurts their resultsWhen your content works together as a system, your ads become far more effective and scalable.🎥 Listen now and learn how to structure your content like a high-performing ecommerce brand.
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169. Avoid THIS At All Costs. Ecommerce Lessons.
One of the biggest mistakes ecommerce founders make isn’t in their ads or products…It’s in how and when they pay themselves.In this podcast, I break down the hard truth about taking money out of your business too early, and how it can quietly stall your growth or even put your brand at risk.You’ll learn:✅ When it actually makes sense to start paying yourself✅ Why reinvesting in your business is critical in the early stages✅ How to balance personal income with business growth the smart wayIf you want to build a sustainable ecommerce brand, this is a lesson you can’t afford to get wrong.🎥 Listen now and make sure you’re setting your business up for long-term success.
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168. Meta Ads STRATEGY For Ecommerce Brands
If your Meta ads aren’t performing the way they should, it’s usually not the platform, it’s the strategy.In this podcast, I break down the exact approach we use to scale ecommerce brands using the S.O.S Ads Formula (Set Up, Optimise, Scale), plus a key insight on audience targeting that most brands get completely wrong.You’ll learn:✅ How to structure your campaigns using the S.O.S framework✅ Why not excluding audiences can actually improve performance✅ How to simplify your targeting and let the algorithm do the heavy liftingIf you want more consistent, scalable results from your Meta ads, this is the strategy you need.🎥 Listen now and start running your ads the right way.
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167. The Realities Of Being An Ecommerce Brand Owner
Running an ecommerce brand isn’t all wins and highlight reels.Behind the scenes, it’s strategy, tough decisions, constant problem-solving and the people you surround yourself with.In this podcast, I share real insights from a recent mastermind event, where serious ecommerce founders came together to map out their next moves and push each other to higher levels.You’ll learn:✅ What it actually takes to grow and scale an ecommerce brand✅ Why being in the right circle accelerates your progress✅ How strategy and accountability change everythingIf you’ve ever felt like you’re doing this alone, this will give you a different perspective on what’s possible.🎥 Listen now and see why the right environment can make or break your growth.
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166. DOUBLE Your Ecommerce Sales With This
If you want to grow your ecommerce brand, you can’t just sit back and hope sales come in.You need to be actively involved in creating opportunities and building your brand.In this podcast, I break down how taking control of your sales process can dramatically increase your revenue, without relying on luck or waiting for things to “work”.You’ll learn:✅ Why the most successful founders are hands-on with their sales and marketing✅ How to consistently create opportunities instead of waiting for them✅ How strong branding supports and amplifies every sale you makeIf you want to double your sales, you need to step up and drive the outcome, not leave it to chance.🎥 Listen now and learn how to take control of your ecommerce growth.
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165. Make An Extra $3,000 Per WEEK With This In Ecommerce
What if you could add an extra $3,000 per week to your ecommerce brand… without increasing your ad spend?In this podcast, I break down how Anna used a simple but powerful email strategy to unlock consistent weekly revenue, using the audience she already had.You’ll learn:✅ The exact email approach Anna used to generate extra sales every week✅ Why most brands underutilise their email list (and how to fix it)✅ How to turn small tweaks into consistent, compounding revenueIf you’ve got an email list and you’re not maximising it, you’re leaving serious money on the table.🎥 Listen now and learn how to turn your emails into a reliable weekly income stream.
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164. Email Marketing For Million Dollar Ecommerce Brands
Email isn’t just a “nice to have”, it’s one of the highest ROI channels for million-dollar ecommerce brands.The difference? Top brands don’t just send emails… they run systems that drive consistent, predictable revenue.In this podcast, I break down the email strategies used by high-performing ecommerce brands to maximise sales and customer lifetime value.You’ll learn:✅ The key email flows every serious brand must have in place✅ How to send campaigns that actually drive clicks and purchases✅ The simple tweaks that can dramatically increase your email revenueIf your email marketing isn’t generating consistent sales, you’re leaving serious money on the table.🎥 Listen now and learn how to turn your email list into a reliable revenue driver.
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163. If Your Ecommerce Brand Is STRUGGLING For Sales, Watch This
If your ecommerce brand isn’t getting enough sales, it’s not random.There’s always a reason, and more importantly, there’s a fix.In this podcast, I break down the exact actions you need to take if your sales are low or inconsistent.You’ll learn:✅ Why tracking is the first thing you must fix (no data = no direction)✅ How to use the Magic 3 (Traffic, Conversions, Lifetime Value) to identify where the problem actually is✅ How the Marketing Triangle (organic, paid, and database) drives consistent, scalable salesMost brands don’t have a sales problem, they have a strategy and execution problem.🎥 Listen now and get clear on what to fix so your sales start moving again.
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162. Jenny Makes $6,000 Per Month With Her Side Hustle
Jenny works full time, has a family and decided to start a side hustle business selling toilet training underwear for kids. In a world of confusion and overwhelm, Jenny needed clarity and a plan to stick to.Within days of joining the Ecom Blueprint she made simple changes that transformed her business from sporadic, random sales to predictable daily sales, which has been life changing. Most recently, I received a message from Jenny telling me that she hit $100,000 in sales in a 365 day period. Not bad for a side hustle! I’m super proud of Jenny and her achievements, and there’s much more to come for her. This is a fantastic discussion about business, life and what it takes to succeed. 🎥 Enjoy!
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161. The BIGGEST Sales Lever For Your Ecommerce Brand
Most ecommerce brands focus on traffic and ads…But the biggest lever for increasing sales is much simpler — trust.In this podcast, I break down how social proof and trust factors can dramatically increase your conversions and unlock more revenue from the traffic you already have.You’ll learn:✅ Why trust is the #1 driver of purchasing decisions✅ The types of social proof that actually move the needle✅ How to implement trust signals across your website and marketingIf people don’t trust your brand, they won’t buy — no matter how good your product is.🎥Listen now and learn how to turn trust into your most powerful sales driver.
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160. How To Create Viral Content For Your Ecommerce Brand
Everyone wants their content to go viral…But very few ecommerce brands understand what actually makes content spread.In this podcast, I break down the exact content types and strategies that give your brand the best chance of going viral — and turning views into real sales.You’ll learn:✅ The key elements that make content shareable and engaging✅ The different types of content that consistently perform✅ How to turn attention into traffic, followers, and customersViral content isn’t luck, it’s a skill you can learn and repeat.🎥 Listen now and start creating content that gets seen, shared, and sells.
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159. Matt Made His First $10,000 Month Online, Starting With Brick & Mortar
When I met Matt, he had been running a successful brick & mortar store with some business partners in the cycling industry. They’d been in business for several years, and had a fantastic customer base in the local area. However, they knew the opportunity they were missing was online. Starting at nearly 0 (only a website and database existed), I gave Matt and his team a clear plan to grow their online sales. The plan consisted of organic social media, Meta ads and marketing to their database. Fast forward, and they hit $10,000 in online sales within a couple of months. An amazing journey so far, especially whilst juggling the physical store. Here’s how he did it. 🎥 Enjoy!
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158. Your Ecommerce Business Won’t Be Around For Long If You’re Doing THIS
If your ecommerce brand relies on one single channel to drive all your sales, especially Meta ads, you’re taking a massive risk.Platforms change. Costs rise. Performance drops.And when that happens, businesses built on one channel can disappear overnight.In this podcast, I break down:✅ Why relying on a single traffic source is dangerous✅ The concept of channel risk (and how it silently kills brands)✅ How to build a diversified marketing system that protects and grows your businessIf your sales stopped from one platform tomorrow… would your business survive?🎥 Listen now and learn how to build a brand that’s stable, scalable, and not dependent on one channel.
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157. The Number ONE Thing Holding You Back From Succeeding With Ecommerce
It’s not your product.It’s not your ads.It’s not your strategy.More often than not, the biggest thing holding ecommerce founders back is imposter syndrome.In this podcast, I break down how self-doubt quietly impacts your decisions, slows your progress, and stops you from taking the actions that actually drive growth.You’ll learn:✅ What imposter syndrome really is (and why it shows up)✅ How it’s affecting your business without you realising it✅ Practical ways to build confidence and move forward anywayIf you’ve ever felt like you’re not good enough, not ready, or not “there yet”… this is for you.🎥 Listen now and start showing up like the business owner your brand needs.
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156. Jen Makes $20,000+ Per Month Selling Handmade Jewellery
Jen is a mum and has created an amazing business that started as a hobby. She entered the Ecom Blueprint program lost and overwhelmed, and unsure of how to take her business to the next level. She was seeking guidance from someone that had done it before. We set her up with a custom plan, and helped her manage things along the way, based on implementation, data and market feedback. And she has been able to take her business to amazing heights. This is a fantastic discussion about what it takes to step out of what you know and level up, whilst not sacrificing family and life commitments. 🎥 Enjoy!
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155. Ecommerce Ads Attribution Is F*#ed. Understand This To Thrive.
If you’re running ads for your ecommerce brand and the numbers don’t seem to add up… you’re not imagining things.The reality is ads attribution is broken.Meta, Google, and other platforms all claim credit for the same sales, leaving founders confused about what’s actually working.In this podcast, I break down:✅ Why ecommerce ad attribution is so unreliable✅ The common metric mistakes that lead to bad decisions✅ How to measure performance properly so you can scale with confidenceIf you’re making decisions based on inaccurate data, you could be turning off the very campaigns that are driving your growth.🎥 Listen now and learn how to see through the noise and focus on the metrics that actually matter.
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154. If Your Ecommerce Brand Is STRUGGLING Watch This
If your ecommerce brand isn’t getting the results you expected, the answer might be simpler than you think.Most founders try to guess what customers want… instead of asking them directly.In this podcast, I explain why reaching out to your customers for reviews, feedback, and real insights can unlock the information you need to improve your products, marketing, and sales.You’ll learn:✅ Why customer feedback is one of the most valuable assets in your business✅ How reviews and conversations reveal what’s actually stopping people from buying✅ How to use that information to improve your brand and increase salesSometimes the fastest way to grow is simply listening to the people who already buy from you.🎥 Listen now and learn how your customers can show you exactly what to do next.
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153. Shawn Made $76,000 In A Month Selling Undies
Shawn joined the Ecom Blueprint in 2024 and started from ground 0. Fast forward 2 years and he’s achieved some incredible things. From starting the business as a side hustle while he worked at a bank, to blowing thousands on Meta ads testing, to burning the boats and going all in, it’s been a hell of a ride. With his commitment, drive and vision, he achieved a $76,000 month selling his underwear.This is a fantastic discussion about business, life and what truly grows an ecommerce store. Hugely valuable, and big things to come for this man. 🎥 Enjoy!
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152. The Number ONE Reason Your Ecommerce Brand Will FAIL
Most ecommerce brands don’t fail because of bad products or bad ads.They fail because they’re not tracking their numbers properly.Running a business without clear metrics is like playing a game with no scoreboard, you have no idea what’s working, what’s failing, or what to fix.In this podcast, I break down:✅ The biggest tracking mistake ecommerce founders make✅ The key numbers every brand must monitor daily✅ How having a proper “scoreboard” changes the way you scaleIf you’re serious about building a profitable ecommerce brand, tracking isn’t optional, it’s essential.🎥 Listen now and learn how to run your ecommerce business with clarity and control.
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151. Scale Your Ecommerce Brand Fast With THIS
Most ecommerce founders think scaling is all about more traffic and bigger ad budgets.But if your stock management, cash flow, and time aren’t under control, growth will only create bigger problems.In this podcast, I break down the simple operational strategy that allows ecommerce brands to scale faster, without running out of stock, running out of cash, or running out of time.You’ll learn:✅ How smarter stock management supports consistent growth✅ Why cash flow is the real engine behind scaling✅ How to structure your operations so your business grows without overwhelming youIf you want to scale your ecommerce brand properly, this is one system you can’t ignore.🎥 Listen now and discover the operational advantage most brands overlook.
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150. Joanna Makes $10,000 Per Month Selling Kids Products
Joanna has an amazing brand inspired by her own journey as a mother.She had been running the business for over 3 years, and never felt like she really knew what she was doing. When she joined the Ecom Blueprint her highest revenue month was $3,000. Once she had a clear plan and the support of experts that have done what she wanted to do, things took off, and she hit her first $10,000 month in no time flat. This is a fantastic discussion about gaining confidence through making a conscious decision to invest in yourself and your business, building skills that will stay with you for a lifetime. 🎥 Enjoy!
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149. Nothing Will Grow Your Ecommerce Sales Faster (And With Less Effort)
Most ecommerce founders think growth means more ads, more traffic, more content.But there’s one move that can increase your revenue almost instantly, without doing any of that.In this podcast, I break down:✅ Why most brands are underpricing their products✅ How small price increases can dramatically boost revenue and profit✅ How to implement it properly without hurting conversionsIf done correctly, a simple price adjustment can increase your sales and cash flow overnight, with less effort than launching a new campaign.🎥 Listen now and learn how to grow your ecommerce brand the smart (and simple) way.
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148. The Counter-Intuitive Way To Make Your Ecommerce Brand Scale
Most founders think scaling means doing more in-house, keeping control, and managing everything themselves.But the truth is, that mindset is often what keeps your brand stuck.In this podcast, I explain the counter-intuitive strategy that allows ecommerce brands to scale faster, leveraging third-party logistics (3PL) and smart outsourcing.You’ll learn:✅ Why handling fulfilment yourself can cap your growth✅ How 3PL partners unlock speed, efficiency, and scalability✅ When and how to outsource without losing control of your brandIf you want to build a serious ecommerce business, you need systems that grow with you, not bottlenecks that slow you down.🎥 Listen now and discover how letting go can actually help you scale faster.
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147. Tania Went From O To $7,000 Per Month Re-Selling Baby Products
Tania had been struggling for quite some time with her online business. She has a young family, is time poor and resources are tight. Having tried everything, Tania knew she needed support, but just didn’t know where to turn to grow the business. As soon as she jumped into the Ecom Blueprint she felt a sigh of relief, and had everything she needed to move forward confidently. This is a fantastic discussion about making tough decisions to keep the business alive, and taking calculated risks to grow the business successfully. 🎥 Enjoy!
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146. Use This HACK To Scale Your Ecommerce Brand Quickly
If you want to scale fast, stop trying to build everything from scratch.The smartest ecommerce brands grow by tapping into other people’s audiences.In this podcast, I break down the simple “borrowed audience” hack that allows you to:✅ Get in front of thousands of ideal customers instantly✅ Scale faster without relying only on paid ads✅ Build credibility by associationYou don’t need more time, you need more leverage. And leveraging other people’s audiences is one of the fastest ways to grow.🎥 Listen now and learn how to scale your ecommerce brand quickly using smart partnerships and exposure.
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145. The Ecommerce Strategy No One Talks About To 2X–10X Sales.
Most ecommerce brands obsess over ads, discounts, and hacks…But there’s one powerful strategy almost no one talks about, and it has the potential to 2X–10X your sales.In this podcast, I break down how using a lead magnet and authority positioning can completely transform your growth trajectory.You’ll learn:✅ Why building authority makes selling easier (and more profitable)✅ How to create a lead magnet that actually drives buyers, not just subscribers✅ The “secret” strategy smart brands use to warm up customers before they ever hit the product pageWhen people trust you and see you as the expert, sales stop feeling forced, they start feeling natural.🎥 Listen now and discover the ecommerce strategy your competitors probably aren’t using.
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144. Nikki & Fiona Tripled Their Sales For Their Side Hustle Business
Best friends, Nikki & Fiona, created a business together to positively impact people planning for retirement. Their skillsets complimented each other brilliantly, but they were missing a proper, customised plan to get their business going and start making the sales they needed. Within 30 days they had tripled their sales. An incredible result. This is a fantastic discussion about knowing what you and your business needs at the various stages, and the power of having a proper plan and the confidence to execute it. 🎥 Enjoy!
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143. Focus On The Right Things For Scaling Your Ecommerce Store
Most ecommerce brands don’t struggle because they aren’t working hard enough, they struggle because they’re focusing on the wrong things.In this podcast, I break down the simple framework of More, Better, New, and how focusing your time and energy in the right areas leads to faster, more predictable growth.You’ll learn:✅ What to do more of to drive immediate results✅ What to make better to improve performance and profitability✅ When to introduce something new without creating chaosIf you want to scale your ecommerce store without feeling overwhelmed, this will help you focus on what actually moves the needle.🎥 Listen now and start putting your effort where it matters most.
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142. How To Actually Build A Million Dollar Ecommerce Brand
Building a million-dollar ecommerce brand isn’t about one big breakthrough.It’s about getting 1% better every single day, in your strategy, your marketing, and the way you operate your business.In this podcast, I break down the mindset and approach that separates brands that fade away from those that scale to seven figures and beyond.You’ll learn:✅ Why small, consistent improvements beat big, inconsistent efforts✅ How the “1% better each day” mindset creates long-term momentum✅ The habits and decisions that compound into million-dollar resultsIf you want to build a real business that grows year after year, this is where it starts.🎥 Listen now and learn how small improvements lead to massive outcomes.
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141. Thias Makes $20,000 Per Month Selling Blankets Online (As A Side Hustle)
Thais works 9-5 and through a family connection started an ecommerce brand selling comforting blankets. By focussing on one product, going all in and committing to do whatever it takes to make it work, he hit a record $20,000 month in no time flat. When Thias entered the Ecom Blueprint program it was important to him to have a customised, clear-cut strategy that was easy to follow, especially given his time constraints. And he has executed the strategy to a T and reaped the rewards. This is a fantastic discussion about juggling full time work and a side hustle, whilst also cutting the learning curve down by following the path of those gone before you. 🎥 Enjoy!
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140. 4 Things To Get Your Ecommerce Brand To Multi 6 & 7 Figures
Scaling an ecommerce brand to multi 6 or 7 figures isn’t about luck, it’s about having the right strategy, momentum, and execution in place.In this podcast, I break down the four key things successful brands focus on to move from inconsistent sales to predictable, scalable growth.You’ll learn:✅ The strategic foundations that create long-term growth✅ How to build momentum instead of constantly starting over✅ Why consistent action leads to compounding resultsIf you’re serious about taking your ecommerce brand to the next level, this will show you what actually moves the needle.🎥 Listen now and learn the four things that turn growing brands into serious businesses.
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139. This Meta Ads HACK Will 2–5X Your ROAS For Your Ecommerce Brand
If your Meta ads aren’t delivering the results you want, the problem usually isn’t the budget, it’s how you’re using your data.In this podcast, I break down a simple but powerful Meta ads hack that’s helped ecommerce brands improve performance and achieve 2–5X higher ROAS by making smarter, data-driven decisions.You’ll learn:✅ The data most advertisers ignore (and why it matters)✅ How to identify what’s actually driving performance✅ How to optimise your campaigns for scalable, profitable growthIf you want better results without constantly increasing ad spend, this is a must-listen.🎥 Listen now and start using your data to make Meta ads work properly for your brand.
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138. Rachel & Dylan Make $14,000 Per Month Selling Dog Products Online
Rachel and Dylan are a prime example of finding a profitable angle within a crowded market. They both work full time, so this side hustle is something they’ve wanted to scale for quite a while, years in fact. Through the Ecom Blueprint program they have been able to effectively find their unique messaging and target audience, thereby creating much more reach and traffic, which has resulted in significant increases in sales. This is a fantastic discussion about unlocking big realisations and putting action into things that are actually going to move the needle. There’s so many great takeaways in this conversation. 🎥 Enjoy!
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137. Meta Ads Strategy 7-Figure Ecommerce Brands Use
Most ecommerce brands run Meta ads.Very few run them the way 7-figure brands actually do.In this podcast, I break down the Meta ads strategy used by high-performing ecommerce businesses to scale consistently, without blowing budgets or chasing the algorithm.You’ll learn:✅ How 7-figure brands structure their Meta ad accounts✅ The scaling approach that keeps performance stable as spend increases✅ The common mistakes that stop most brands from ever scaling profitablyIf you want Meta ads to become a reliable growth channel, not a gamble, this is essential viewing.🎥 Listen now and learn how the best ecommerce brands scale with Meta ads.
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136. These 3 Things Are All You Need To Scale Your Ecommerce Brand To $1 Million / Year
Scaling an ecommerce brand to $1M per year doesn’t require dozens of tactics or complicated systems.It comes down to mastering just three things, what I call the Magic 3.In this podcast, I break down the exact strategy used by successful brands to scale predictably and sustainably.You’ll learn:✅ How to drive the right traffic to your store✅ How to improve conversions so more visitors become customers✅ How to increase lifetime value to maximise every saleIf you can get these three areas right, growth becomes simple and repeatable.🎥 Listen now and learn the framework that takes ecommerce brands to $1M per year, without the overwhelm.
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135. Dan & Matt Make $40,000 A Month Selling Socks Online
Twin brothers, Dan & Matt, work 9-5 in the corporate world but had ambitions to solve a problem in the socks space. They envisaged a pair of socks that were versatile enough to wear from the office to the gym. They entered the Ecom Blueprint program fresh from starting the brand because they wanted to move with speed and accuracy, given the majority of their time was spent at their ‘real job.’Fast forward 6 months and they grew their business from about $2,000 per month to over $40,000 per month. This is a fantastic discussion about taking action quickly, learning and iterating as you go, and not being afraid to break things along the way. Much more success to come for these two superstars! 🎥 Enjoy!
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134. How To Increase Ecommerce Sales 50% [The EASY Way]
Growing your ecommerce brand doesn’t have to feel hard.In fact, when you have the right plan and focus on the most relevant assets, growth becomes a lot easier, almost like switching to easy mode.In this podcast, I break down the simple concept that allows brands to increase sales by up to 50% without overcomplicating things.You’ll learn:✅ What “easy mode” actually looks like in ecommerce✅ How to build a clear plan instead of guessing what to do next✅ The key assets that make growth smoother, faster, and more predictableIf you’re tired of feeling like everything is a struggle, this will help you simplify and scale the smart way.🎥 Listen now and learn how to grow your ecommerce brand the easy way.
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133. Adapt Or Die. Why Most Ecommerce Brands FAIL
Ecommerce is brutal, and the brands that don’t adapt get left behind fast.Most ecommerce businesses don’t fail because of one big mistake.They fail because they ignore the fundamentals, resist change, and keep doing what used to work.In this podcast, I break down:✅ The most common reasons ecommerce brands fail✅ Why weak foundations make growth impossible✅ What you must adapt if you want to survive and scale long-termIf you’re serious about building a brand that lasts, this podcast will force you to look at your business differently.🎥 Listen now and make sure your brand is built to adapt, not disappear.
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132. Nigel Makes $20,000 Per Month Online Selling Supplements
Nigel hit his first $10,000 month and then $20,000 the month after, increasing his revenue by 150% in the space of 2 months. Before we met, he felt scattered and overwhelmed, and didn’t know what advice to follow or who to trust. As soon as Nigel joined the Ecom Blueprint he fully committed to the custom strategy we laid out for him, he took ruthless action and inevitably achieved the results. This is a fantastic discussion about playing to your strengths, managing agency relationships and doing what truly needs to be done in order to scale your brand. 🎥 Enjoy!
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131. Ecommerce Brands: AVOID This Mistake At All Costs
There’s one common mistake I see ecommerce brands make over and over again, and it quietly drains cash, kills momentum, and stalls growth.In this podcast, I break down what this mistake is, why it’s so expensive, and how a smarter strategy can save you thousands and put your brand back on track.You’ll learn:✅ The mistake that blows out expenses without improving results✅ Why poor strategy costs more than any ad campaign ever could✅ How to avoid this trap and build a lean, scalable ecommerce businessIf you want to protect your profit and grow the right way, this is essential listening.🎥 Listen now and make sure you’re not sabotaging your own ecommerce brand.
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130. THIS Is Why Your Ecommerce Brand Is Stuck
If your ecommerce brand feels like it’s going nowhere, it’s probably not a traffic or product issue.More often than not, it’s indecision, procrastination, and avoiding the hard work that actually moves the needle.In this podcast, I break down the real reasons brands get stuck and how to push through the challenges that keep you spinning your wheels.You’ll learn:✅ Why waiting for the “perfect time” kills momentum✅ How procrastination quietly blocks growth✅ The simple actions that create clarity and forward progressIf you’re tired of feeling stuck and ready to move your brand forward, this will give you the reset you need.🎥 Listen now and break through the barriers holding your ecommerce business back.
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129. Terri Hit $100,000/ Mth Online Selling Costumes
Terri has owned a brick & mortar costumes shop for many years, and was able to launch her store online as well.When we met, Terri was doing about $20,000 per month online but knew nothing about scaling or taking the business to the next level.The following 12 months, as part of my Uplevel Mastermind program, were phenomenal - from scaling strategy to understanding how simple business needs to be to grow, Terri has achieved amazing milestones. This is a fantastic chat about the ups and downs of business, and the importance of knowing the key areas of your business. 🎥 Enjoy!
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128. The ‘Hidden’ Sales For Ecommerce Brands
Most ecommerce brands are chasing new traffic…But the easiest sales to make are often the ones hiding in plain sight.In this podcast, I break down where these “hidden” sales actually come from, and how the right mix of creation, strategy, and execution can unlock them consistently.You’ll learn:✅ Where brands are unknowingly leaving money on the table✅ How smarter content and offers drive more sales without more ads✅ The strategic tweaks that turn existing attention into real revenueIf you want to make more sales without working harder or spending more, this is essential viewing.🎥 Listen now and start uncovering the hidden sales inside your ecommerce brand.
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127. The $1 Million Ecommerce Brand Secret
Every million-dollar ecommerce brand has one thing in common, and it’s not a product, an ad hack, or a viral moment.It’s a systematic program they follow to drive growth, stay consistent, and scale without chaos.In this podcast, I break down the real “secret” behind $1M ecommerce brands:✅ The program and structure that keeps growth predictable✅ Why most brands fail without a clear system to follow✅ How to build momentum instead of constantly starting overThis isn’t about shortcuts — it’s about having the right framework in place so your brand can grow year after year.🎥 Listen now and discover the secret that separates struggling stores from million-dollar brands.
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126. Daniel & Candice Make $16,000 Per Month Online Selling Bespoke Japanese Products
Daniel and Candice work 9-5, and had ambitions to build a side hustle with products that had meaning to them. They began selling bespoke Japanese products online not long before entering the Ecom Blueprint program. With clarity, a proper plan and the support of a community, they grew their online business to over $16,000 per month in less than 30 days.The rest is history. In this discussion we chat about work-life-’side hustle’ balance, and crucial mindset shifts when it comes to succeeding with your online business. 🎥 Enjoy!
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125. Set THIS Expectation To Avoid Failure In Your Ecommerce Store
Most ecommerce brands don’t fail because they lack talent or effort they fail because they have the wrong expectations.In this podcast, I explain the one expectation you must set early if you want to survive, grow, and eventually win in ecommerce.You’ll learn:✅ Why treating ecommerce like a “quick win” leads to burnout and failure✅ How consistent practice and repetition are the real drivers of success✅ The mindset shift that keeps you moving forward when results feel slowIf you want to avoid the mistakes that cause most stores to shut down, this podcast will help you play the long game — and win it.🎥 Listen now and set the expectation that gives your ecommerce brand a real chance at success.
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124. Brendon Ditched His Agency And Does Thousands Per Month Selling Batteries Online
Brendon was frustrated with agencies and decided to take charge by jumping into the Ecom Blueprint program to empower himself. By taking responsibility and learning the skills himself, he ditched the agencies and started achieving even better results than they did. And now he’s scaling successfully, which is complementing the B2B in-person side of the business. This is a great discussion about shifting mindsets, continually learning and gaining an advantage by following the path of others gone before you. 🎥 Enjoy!
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123. This Will DOUBLE Your Ecommerce Sales
If your ecommerce sales have hit a ceiling, chances are you’re missing one simple move that can unlock massive growth fast.In this podcast, I break down a proven strategy that’s helped brands double their sales without relying on more ads, more products, or more hours.You’ll learn:✅ Where most brands are leaving easy money on the table✅ How to turn existing traffic into significantly more sales✅ The small changes that create outsized resultsYou don’t need a new store or a bigger budget, you just need to know what to fix first.🎥 Listen now and learn how to double your ecommerce sales the smart way.
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122. Orsi Makes $5,000+ Per Month Selling Baby Products Online
Orsi came into the Ecom Blueprint program not knowing what to do to sell her products online. She had been running her business for 14 years, and still had not figured out the online side of the business. But she knew that ecommerce was the way of the future, and since growing her business exponentially she said she couldn’t believe how successful it could become. This is a fantastic chat about changing business models and taking on the challenges to get to where you want to go. 🎥 Enjoy!
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ABOUT THIS SHOW
Welcome to the Ecommerce Podcast! The majority of you who have stumbled across this podcast probably view finding and reaching the right people that will buy from you as a major bottleneck. It's safe to say that after scaling multiple businesses to 6 & 7 figures, reach, traffic, business, mindset, customer delivery, etc. is something that hasn't been a problem for me for a very long time. This podcast is all about how to eliminate finding and reaching the right people as a bottleneck, make more sales, make more money & have a ton of fun doing so. In the past 2 years, I've helped over 200+ Ecommerce brand founders reach record revenue months, & in this podcast, I am going to teach you how I did it & how you can do the exact same. Enjoy!To Your Success, Will de BruinP.S. Be sure to subscribe to the YouTube Channel - https://www.youtube.com/@willdebruino
HOSTED BY
Will de Bruin
CATEGORIES
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