155 - Scaling Your Nurture Programs in Marketo

Get ready to get technical with us, because in today's episode of fwd:thinking, we dive into the art of building a successful nurture program within Marketo.Colton Slauson, Senior Manager of Marketing Operations at CS2, joins us to share some valuable insights on how to approach this project.Specifically, we'll be talking about how to:Start with a solid plan and identify your nurture audiences.Overcome common hurdles by creating a repeatable process with set guidelines.Prioritize effective reporting to evaluate and optimize your nurture programs.We’re getting detailed today, so grab a pen and some paper and be prepared to take some notes.For more information on Nurture Handling, check out Colton's step-by-step Nurture Handler Guide.