155. Why I'm closing my mastermind, a new podcast name and a new e-commerce business venture episode artwork

EPISODE · Sep 10, 2026 · 11 MIN

155. Why I'm closing my mastermind, a new podcast name and a new e-commerce business venture

from Online Store Success with Jodie Minto · host Jodie Minto

A very big personal + business update There’s been A LOT happening behind the scenes lately, so this episode is a bit of a personal catch-up on where I’ve been, what’s changing and what I’m doing next. After nine years, I’m closing my mastermind. I’ve been guest lecturing at a private fashion college here in Sydney. I applied for seven full-time jobs 😅 I’m launching eCommerce Scale Collective. Oh, and I’m also in the process of buying an e-commerce business. 👀 If that sounds like a lot... it has been. The truth is, this year has had some pretty rough patches. I’ve questioned my business, the way I coach, what I want my work to look like and, at times, whether I even wanted to keep doing it. But somewhere in amongst all of that, a few unexpected opportunities started appearing. And I finally feel really excited about what I’m building again. In this episode, I’m sharing what’s been going on behind the scenes, why I decided to close my mastermind after nine years, how guest lecturing ended up becoming something I absolutely loved, and why I’m getting back into running an e-commerce business after selling my fashion brand in 2023. I also talk about why I’m changing the way I coach established e-commerce founders, what I’m building with eCommerce Scale Collective, and why the podcast has a brand new name. Plus, I share why I’m VERY excited to get back into e-commerce in an AI world and start testing what’s possible with a much leaner way of running a business. This isn’t one of my usual how-to episodes. It’s more of a “here’s what the heck has been going on” chat. And if you’ve been questioning what’s next for you or your business lately, hopefully hearing what the last few months have looked like for me reminds you that sometimes you don’t need to have the whole next chapter figured out yet. Sometimes you just need to give yourself enough room to see what turns up. 🌸 LINKS + RESOURCES 🌸 Learn more about eCommerce Scale Collective 🎧 Listen to the eCommerce Scale Collective podcast 📱 Follow eCommerce Scale Collective on Instagram 📱 Follow Jodie on Instagram 🌐 Visit JodieMinto.com

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155. Why I'm closing my mastermind, a new podcast name and a new e-commerce business venture

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